1. Laurie McCullagh
WSI Digital Marketing Consultant
Copyright April 2013

2. Why Use LinkedIn?
5 Great Reasons…
• Increases personal visibility and
brand awareness
• Helps improve Google ranking
• Source of traffic to your Website
• Opportunity to promote new products
and services
• Strengthen customer trust

3. Benefits of LinkedIn
Benefits to You and Your Organization:
• Increases trust & credibility
• Positions you as the expert
• Social Media channel to promote blog
posts, articles, white papers, case studies
• Increase online touch points
• Allows you to be top-of-mind

4. Personal Profile
Professional Headline
- Provide a succinct title and the main area of expertise
- List present and past employment
- List where you went to school or trained
Contact Information
- Make it easy for people to reach you; include
phone number, address and email address
- Use bullet points for easy reading
- Add up to 3 URLS; Website, Blog, Portfolio
Links to Your Website
- LinkedIn provides quality inbound links
- Permanent link to your blog
- Add links to Portfolio of works

5. Background Summary
Standard Features
- Identify your target market
- List specific services
- Use keywords specific to your
industry…
- Length of time in business
- WIIFM: What benefit will a
prospective client expect
to receive.
- Use bullet points

6. Public Profile URL
Be sure to customize your public profile URL
- Click on the link to your profile beside your contact info and
there is a whole other level of profile management capabilities

7. Profile Extras + + +
Awards and Accolades
- Post awards, accolades and significant
achievements…It’s OK to brag a little
Presentations & Marketing Materials
- Add (embed) a video as some people prefer watching a video
- Add Powerpoint presentations via Slideshare
- Upload images or branded pdf documents
- Post a whitepaper or case study

8. LinkedIn Activity
- Promote recent blog posts and attach the link
- Share articles of value relating to your industry
- New product launches
- New How-to videos posted to YOUR Website
- Press releases with link to YOUR Website
- Upcoming events, conferences
- New trends in your industry
- What is your competition writing about?
Become a thought leader today!
What can be shared with your community?

9. Endorsements
- Take the time to add a list of main services
The default display is 10, anything beyond this
gets posted below and not as visible.
- Don’t bother listing 30 areas of expertise, as it
only makes it more difficult for people to
decide what to endorse.
Newest LinkedIn feature

10. Recommendations
- Take the time to offer up a recommendation but
don’t do it to with the expectation of
receiving something in return.
- It is perfectly acceptable to ask for a
recommendation via the LinkedIn
platform.
- Offer to swap recommendations
- Send a customized message to request as
opposed to the default message.
Important Credibility Factor

11. Corporate Profiles

12. Corporate Profiles

13. Corporate Profiles

14. LinkedIn Articles & Resources
• http://socialmediatoday.com/tracycgold/479022/how-use-
linkedin-powerfully-10-tips-know
• www.socialmediaexaminer.com/how-to-boost-engagement-on-
your-linkedin-company-page
• http://under30ceo.com/use-linkedin-effectively-small-
businesses
• http://www.inc.com/jeff-haden/9-mistakes-youre-making-on-
linkedin.html?nav=next
• http://mashable.com/2013/04/13/linkedin-profile-tips

15. WSI Profile
• Internet Marketing Firm since 2000
• Certified Digital Marketing Professional for 2013
• WI Chamber of Commerce Accolades Winner 2010

16. THANK YOU