Business to Business emarketing Report Middle East & North Africa. Find out how to capitalize on the internet marketing phenomenon taking place in Maroc (Morocco) from WSI the #1 Internet Technology Franchise on the planet. This trend report shows the incredible business to business emarketing opportunities available in Maroc. You can download a free copy of the report here. http://issuu.com/wsi_morocco/docs/business_2_business-emarketing_report-_middle_east

1. Internet Marketing - Trends Report 2011 Middle East & NOrth AFRICA To profit from these Marketing trends contact WSI Internet Marketing s.a.r.l. for Maroc (Morocco) www.wsimorocco.com Twin Center East Tower Angle BdsZerktouni et El Massira Casablanca 20100 Maroc Contact us:- Tel: +212 (0) 522 95 84 49 Fax: +212 (0) 522 95 80 23 info@wsimorocco.com Source of all statistics:

2. Internet Marketing - Trends Report 2011 Middle East & NOrth AFRICA To profit from these Marketing trends contact WSI Internet Marketing s.a.r.l. for Maroc (Morocco) www.wsimorocco.com Source of all statistics:

3. Executive Summary Internet Advertising and Social Media Marketing Remains Prominent After the economic challenges of 2009, companies around the world began to experience a gradual recovery last year as the term “recession” started to fade. More specifically, advertising revenues made a comeback in 2010, with a great deal of emphasis being placed on digital forms of marketing and communications. Over the past year, Internet advertising saw an increase in spending among marketers in the Middle East, and recent statistics indicate that this trend is expected to continue in 2011. As the online population continues to rise, marketers are allocating a greater share of their advertising dollars toward the Internet. Additionally, the social media audience is growing at a rapid pace, transforming the way companies communicate and market to their target audience. Gone are the days when advertising was a one-way messaging strategy. Today, digital media provides new channels of two-way communication, and this paradigm shift is evident in the way marketers are spending their advertising dollars. This Internet Marketing Trends Report is a brief synopsis of current online marketing trends in the Middle East as well as projections for the next few years. Specifically, the report covers Internet usage and penetration, mobile Internet usage, advertising spending, Internet marketing and social media trends. For more information about WSI’s Internet marketing services, please contact your local WSI Consultant. To profit from these Marketing trends contact WSI Internet Marketing s.a.r.l. for Maroc (Morocco) www.wsimorocco.com WSI Internet Marketing Trends Report 2011

5. In 2012, Internet users in the region will reach 178.1 million, a 9.1% increase over this year

6. This trend is expected to continue into 2013 and 2014 when an estimated 192.8 million and 205.2 million people will become Internet users

8. Internet user penetration is projected to increase to 13.6%, 14.4% and 15% in 2012, 2013 and 2014 respectively

9. Research shows that 15.4% of the region’s entire population will be online by 2015 WSI Internet Marketing Trends Report 2011

11. A combined 40% of mobile Internet users are between the ages of 21-24

13. 40% of females and 33% of males use their mobile devices to visit social networking sites

14. A combined 57% of respondents use mobile to find information related to their hobbies, while 55% use mobile to share photos and videos WSI Internet Marketing Trends Report 2011

16. Next year, total adspend will rise by 12.5% to $17.3 billion, and by 2013 spending will increase by another 6.9% to $18.5 billion

18. 3.3% and 3.4% of the world’s total adspend will belong to the Middle East and Africa in 2012 and 2013 respectively

19. By 2014, the Middle East and Africa will take a 3.5% share of the world’s total advertising spending WSI Internet Marketing Trends Report 2011

21. Experts predict that next year, Internet advertising spending in the Middle East and Africa will reach $610 million ($0.61 billion)

22. In 2013, online advertising will rise again to $820 million ($0.82 billion)

24. Online advertising will grow by another 40% and 35% in 2012 and 2013 respectively

25. Internet marketing can expect to see a 30% increase in spending in both 2014 and 2015 WSI Internet Marketing Trends Report 2011

28. Ranked in 2nd place is social networking, which represents a 17% share of total time spent online by Internet users

29. Other online activities mentioned in the study include: visiting entertainment sites, email and online gamesWSI Internet Marketing Trends Report 2011

31. 22% of Internet users in the region use the web to visit Kooora.com, while 18% visit Netlog on a regular basis

33. 27% of respondents have positive feelings toward companies advertising on social media sites

34. Meanwhile, 12% of respondents said they are highly positive about the idea of companies using social media to market their businessWSI Internet Marketing Trends Report 2011

35. To profit from these Marketing trends contact WSI Internet Marketing s.a.r.l. for Maroc (Morocco) www.wsimorocco.com ABOUT WSI WSI leads the global Internet industry offering best of breed digital marketing solutions to suit the needs of multiple industries. The company has the world’s largest Internet Consultants’ network across 80 countries with its head office in Toronto, Canada. WSI Consultants have helped thousands of businesses realize their online marketing potential. By using innovative Internet technologies and advanced digital marketing strategies, businesses can have a WSI Digital Marketing Plan tailored to their individual needs to elevate their Internet presence and profitability to new levels. With the support and cooperation of its customers, franchise network, employees, suppliers and charitable organizations, WSI aims to help make child poverty history through its global outreach program (www.makechildpovertyhistory.org). For more information about WSI’s offerings and business opportunities, please visit our website at www.wsiworld.com. The information herein is the property of Research and Management Corporate (RAM). Each WSI franchise office is an independently owned and operated business. ©2011 RAM. All rights reserved.