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IIM DIGITAL MARKETING
SERVICES PORTFOLIO
A showcase of IIM’s service offering and best in class case studies

IIM Overview
WHO IS WSI?
Over the years our Consultants
have helped of
businesses around the world
to grow and prosper online
and they’re ready to help your
business too.
PROVEN EXPERIENCE WORKING FOR YOU:
Over the years we’ve seen the rise of the
website as a service and distribu on channel,
the fall of the dot-coms and the explosive
growth of Social Media. As the Internet
con nues to evolve, so do our systems, our
products and our services. Today, emerging
digital technologies and marke ng techniques
allow our Consultants to take their clients’
Internet presence to the next level, while
never losing focus of our key goal—increasing
a company’s profitability by building
affordable Digital Marke ng Solu ons that
work.
CUSTOMER FOCUSED: IIM listens and seeks
to understand our customers’ businesses
be er, u zing customer and Consultant
feedback and expert research to find out
what you need to grow your revenues online.
We’ve learned that you want a trusted
advisor who can simplify Digital marke ng
and help you choose the best op ons for
your business needs. While IIM is constantly
monitoring customer needs around the
world, our Consultants are located where
your business operates and understand local
business condi ons and opportuni es.
hundreds

Our Services
Pay-Per-Click Services
Our campaign management
services will track and measure
the effectiveness of your ads on
a monthly basis. We'll work with
you to determine the most
appropriate and effective goals
for your PPC landing pages and
advertising campaigns.
Campaign Management
Benefits
• Increase your sales
• Lower your cost per sale
• Get more visitors, leads, sales
and customers
• Maximize your Google Adwords
budget
• Professional brand promotion
IIM’s 5 -Step Plan for Pay-Per-Click
Step 1: Create an informative webpage
• Ensure there is a call-to-action
Step 2: Generate a list of keywords
• Keywords that potential buyers would search
• Identify your negative keyword list
• Identify broad and exact matches phrases
Step 3: Build your campaign
• Research bid prices on Google
• Write your Google AdWords advertisements
Step 4: Monitor your results
• Split test ads against each other to achieve higher
click through rates
Step 5: Improve your performance
• Rewrite ads to improve click through rates
• Optimize landing pages to improve conversion rates
• Improve you ROI by adjusting bid prices
Pay Per Click (PPC) advertising is an investment, and
just like any other, it has to pay for itself. PPC is
enormously powerful. You only advertise to people
who are looking for what you have right now, and
you only pay when they respond by clicking through
to your website. The price is determined by an
ongoing real-time bidding process that is based on
true market values.

Our Services
Competitive Analysis
To be successful in online marketing, businesses
must gain a search advantage over their competition.
Not understanding your key competitor’s online
activities will result in lost opportunities. It is
important to know what your competitors are doing
on the Internet, so that you can combat and reduce
any advantage they have.
IIM’s Internet Competitor Analysis is developed to
provide detailed information on how your
competitors use Internet marketing to promote their
products and services. This detailed report will help
you understand your competitors’ strengths and
weaknesses. Strategic use of this online business
intelligence will help to strengthen your competitive
advantage and improve your online business decision
process.
Key Benefits
• Identify organic keywords that competitors are
targeting
• Identify competitor paid search strategies,
keywords and ads
• Work out competitors’ estimated monthly online
marketing budget
• Redefine your online business strategy against
your competitors’ to Increase your Return on
Investment (ROI )
• Identify email campaigns that your competitors
are deploying and counter them with more
relevant campaigns that generate a greater
response
• Review of your site framework
• Home page review of your top
competitor sites
• Competitor analysis of the top
10 websites in your industry
• Competitors’ top 20 organic
keyword phrases
Report Features
• Full competitor dashboard
including PPC keywords, daily
spend, web pages, keyword
phrases etc.
• WebScan audit of all competitors
• Overall analysis of how you rate
among your competitors
Report Contents

Our Services
Search Engine Marketing
What exactly is SEM?
When we talk about SEM
(Search Engine Marketing) we
are talking about marketing
tactics like search engine
optimization, PPC, social media
optimization, display
advertising and banner
advertising.
• Get a custom-made plan for
your website
• Increase your site traffic
• Generate quality leads naturally
• Reach your customers where
they are searching
• Increase conversions by
building your brand awareness
Benefits
If you want to rank #1 for your targeted keywords,
you need to understand how search engines work.
You must know what factors search engines use in
ranking websites and how they “read” and “index”
web pages.
At IIM, we have a 3 -Step plan to help businesses
like you to identify and create the quality website
content that Google loves. We will also ensure that
you are fully leveraging Search Engine Marketing
(SEM) in your business to help drive you more
revenue.
3-Step SEO Plan
Step 1: Dominate your particular industry sector
• Identify your target audience
• Set your website goals/ objectives
• Understand what persuades your audience
• Scout your competition
Step 2: Get your website ranked as high as possible
• Ensure your site structure is search engine
friendly
• Identify the keyword phrases your audience use
• Identify off-site activities that will get you links
Step 3: Track, Monitor, Adjust
• Track your keyword rankings
• Analyze your website’s visitor activity
• Monthly reports detailing website performance
• Provide recommendations for improvements

Our Services
Web Analytics
• Site Overview
• Search Report
• Data Dissection
• What’s Changed
• Campaign Report
• Funnel Report
• Click Fraud Report
• Easily measure performance of
both online and offline
marketing campaigns
• Revenue tracking reports
providing extreme ROI analysis
• Easy to read graphs and pie
charts provides a greater
understanding of metrics
Benefits
Types of Reports
Every marketing campaign on the Internet needs to
be tracked in order to make it successful. After
planning and implementation, tracking tools are
necessary to calculate the ROI of a particular
campaign. We provide you with a monthly report and
make suggestions where changes need to be made to
improve your Website Performance.
Web Analytics Helps You Understand
• Which keywords are attracting your most
desirable business prospects
• What advertising copy pulled the most responses
• Which landing pages and content make the most
money for you
• How visitors found your website
• Which pages and links are most popular
• Whether or not your campaign is directing traffic
to the correct pages
• Visitor segmentation to identify the sources that
generate first time and returning visitors

Our Services
Content Marketing Plan
Benefits
• Increase traffic to your site
• More quality leads and sales
• Greater customer reach
• Build brand credibility and trust
• Increase your ROI significantly
• Generate more effective site
copy that visitors will read
What You Can Expect
• Extend your online brand by
increasing keywords featured in
Google’s top 20 results
• Decrease dependence on pay
per click
• Diversify ways to engage with
your prospects
When you add relevant content to your website on
an ongoing basis, generally monthly, the overall
quality of your website increases and will then be
recognized by search engines as a valuable content
rich site. By optimizing content with relevant
keywords, you will get organic (free) focused traffic
driven to your site.
Every page is an opportunity to make a sale. This
content on the page is an investment to your
business, not a marketing expense. Our professional
copywriters will create persuasion architecture and
write your pages to convert internet visitors to
customers and let your pages make the sales for you.
IIM’s 3 -Step Approach
Step 1: Analyze your business objectives
• Evaluation quality of existing website content
• Identify goals and who you should be targeting
Step 2: Keyword research and content integration
• Keyword analysis and research of target audience
• Write and edit quality keyword rich content
• Create press releases and distribute accordingly
Step 3: Management and measurement of results
• Analysis of search engine rankings and site activity
• Monthly reporting of results and site improvement
• Recommendations on how we can continually
increase your website’s content quality.

Our Services
Email Marketing
• Improve the quality of your
current email list
• Increase brand recognition
• Drive repeat traffic to your
business
• Build long-term relationships
• Increase overall sales
Our Objectives
• Provide customers with relevant
business and industry news
• Stay connected with your clients
• More effective response rates
than other marketing tactics
• An inexpensive way to get more
prospects to read about your
business
Benefits
Email marketing is a proven method of keeping in
touch with prospects and existing customers.
It is a cost-effective solution to creating top of mind
brand recognition and increase sales.
Our Services
• Import existing email database into a leading-edge
Email Marketing system
• Integrate a subscribe form on the website to build
the list
• Create an email marketing campaign by providing
content ideas that can be sent to your database
• Develop an email marketing graphic template
• Track and measure the open rate, click through
rate, and order rate
• Apply content and provide drafts for signoff of all
email distributions

Our Services
Conversion Architecture
What is Conversion Architecture?
Conversion Architecture starts by defining your
business goals and target audience, and then
ensuring that every element of your site persuades
visitors to take the desired ac ons.
These elements include:
• Persuasive copy
• Calls to ac on
• Conversion tools
The guiding philosophy of Conversion Architecture
is that all websites must have a persuasive purpose.
Building your site with Conversion Architecture in
mind will result in more visitors doing what you want
them to online – whether that is signing up for a free
consulta on or buying a new product. Benefits
• Increase your site ROI poten al
• Create conversion paths in your
site to be er direct customers
• Op mize your site layout
according to best prac ces
• Ensure visitors are able to
navigate through your purchase
funnels
The 40/40/20 Rule
Conversion Architecture follows
the 40/40/20 Rule – 40% Audience
Targe ng, 40% Offer and 20%
Crea vity. These figures come
from the Direct Marke ng
Associa on (DMA) in its outlining
of parameters that determine the
success of a marke ng campaign.
IIM Conversion Architecture Chart

Break into the world of social media and create,
brand and manage your online presence. IIM will
show you how to leverage the social media frenzy
to your advantage and capture the attention of the
largest growing audience online.
Whether you’re goal is to establish your brand,
capture additional market share, or conduct real-time
market research, social media should be part of any
serious online marketing strategy.
Social Media Services
• Social profile creation and management
• Write and add 4 blog posts per month
• YouTube – uploads of optimized videos
• IIM’s “How to Social Media guide”
• Social Media monitoring & listening of industry
trends & brands
• Social bookmarking links posted in top social
networks
• Monthly review detailing account activity and growth
• One hour per month coaching via telephone
• Introductory training on social media
• Facebook and LinkedIn
• Personal and group profiles
• Import contacts from Outlook
• Join groups, populate group,
addition of applications
• Banner and text advertising
campaign setup as well as
management
• Capture the attention of the
largest growing online audience
• Conduct real-time market
research
• Interact and update easily
• Build brand awareness
affordably
Benefits
Social Profile Setup
Our Services
Social Media Marketing

Case Studies
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Victor Castellanos
Ontario, Canada
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Francois Muscat
Gauteng, South Africa

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Darren Kincaid
Virginia, USA

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André Savoie
Louisiana, USA

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Gary Levine
Virginia, USA
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Gregg Towsley
California, USA

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Gregg Towsley
California, USA
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Yaron Kerkowitz
Victoria, Australia
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Site Audit Reports
Sample Reports

Sample Reports
Email Marketing Reports

Web Analytic Reports
Sample Reports

Sample Reports
Competitive Analysis
Reports

Our Consultants are the new breed of business advisors. Like your
lawyer, your accountant, your stock broker—each a trusted business
partner whose exper se you rely on to succeed—a WSI Digital
Marke ng Consultant is in your local community to ensure your
business realizes the full profit poten offered by digital marke ng
technologies. In a nutshell, they are specially trained and cer fied
Digital Marke ng experts, ready to deliver consul ng services that best
meet your business needs and your budget.
The products and services described herein are the property of Research and Management Corporate
(RAM), its affiliated or related companies and are provided by franchisees of the WSI IM franchise system.
©2010RAM. All rights reserved.
For further informa on, contact your authorized WSI Digital Marke ng ConsultantIIM
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