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Rage with the machines
A sustainable vision of Human-Robot collaboration
Gabriele Molari - Front End Innovation
Tetra Pak
GM/2016-11-14
Internal
/ 2
GM/2016-11-14
Internal
Moore’s law
/ 3
GM/2016-11-14
Internal
Raymond Kurzweil. The Age of Spiritual Machines, 1999
Is the “Second Half of the Chessboard”?
/ 4
GM/2016-11-14
We specialise in providing customers with complete solutions
for the processing, packaging and distribution of food products
Focused on our customers
Internal
/ 5
GM/2016-11-14
Present in more than 170 countries
and operations in all continents 80 sales offices
32 market companies
6 R&D units
11 Technical Training Centres
48 manufacturing sites
Internal
/ 6
Total world deliveries 2015
GM/2016-11-14
Carton packaging material, billions of
packs
184
Distribution machines
1,047
Packaging machines
411
Processing units
2,118
Internal
/ 7
GM/2016-11-14
Tetra Brik®
&
Tetra Brik®
Aseptic
Tetra Prisma ®
Aseptic
Tetra Classic®
&
Tetra Classic®
Aseptic
Tetra Wedge®
Aseptic
Tetra Rex ®
Tetra Top®
Tetra Recart®
Tetra Fino®
Aseptic
Tetra Evero®
Aseptic
Tetra Gemina®
Aseptic
Popular consumer packaging
184 billion Tetra Pak®
packages sold in 2015
Internal
/ 8
GM/2016-11-14
Internal
/ 9
FOOD. PEOPLE. FUTURES.
GM/2016-11-14
Internal
/ 10
GM/2016-11-14
Internal
Some sustainability actions in 2015
www.tetrapak.com/sustainability / 11
GM/2016-11-14
Internal
/ 12
GM/2016-11-14
Internal
Industry 4.0
/ 13
Technological
progress
Decrease of prices
Abundance
Freed up
from drudgery
and toil
GM/2016-11-14
Internal
Technological innovation is progress
Adapted from TED Talk from Andrew McAfee: What will future jobs look like, Feb 2013 / 15
“We are creating a world
where it’s going to be
more and more technology,
and fewer and fewer jobs”
A. McAfee
Adapted from TED Talk from Andrew McAfee: What will future jobs look like, Feb 2013 GM/2016-11-14
Internal
/ 16
Is it sustainable?
GM/2016-11-14
Internal
Is it sustainable?
/ 17
GM/2016-11-14
Internal
/ 18
"Hey Walter, how are you going
to get these robots to pay union
dues?"
"Hey Henry, how are you going to
get them to buy cars?"
Walter Reuther, head of the workers unionHenry Ford II, GM/2016-11-14
Internal
/ 19
More efficient production
Less waste
Discover new resources
(in areas not accessible for humans)
Dangerous jobs
Jobs stolen to humans
Requires electricity
Difficult disposal
Not really multi-tasking
GM/2016-11-14
Internal
Sustainability match
/ 20
GM/2016-11-14
Internal
Race with the machines
/ 21
Mass customization challenge
GM/2016-11-14
Internal
FULLY AUTOMATED
HYBRID
MANUAL
Quality/Volume
Flexibility / Variety
/ 22
CoBots market is exploding worldwide
GM/2016-11-14
Internal
/ 23
A sustainable future vision
Tetra Pak: Future Dairy Plant Vision, 2016 GM/2016-11-14
Internal
/ 24
Human-Robot Interaction
GM/2016-11-14
Internal
/ 26
GM/2016-11-14
Internal
/ 27
GM/2016-11-14
Internal
Source: PwC, 2015 / 28
GM/2016-11-14
Internal
Picture: Wired, 2012
Emotional design
/ 29
by Kerstin Dautenhahn
► It is a relatively new discipline
► It is not only about programming or coding
► It is not only about one-to-one interaction:
it is more about designing an ecosystem
► User-Centred Design is key:
− Observe and Learn
− Empathize (also with robots)
− Conceptualize
− Prototype
− Do it again
GM/2016-11-14
Internal
38. Human-Robot Interaction
/ 31
GM/2016-11-14
Internal
Picture: Wired, 2012 / 32
Internal
GM/2016-11-14 / 33

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Rage with the machines: a sustainable vision of human-robot collaboration @ Gabriele Molari [Tetra Pak]