This document compares YouTube and Facebook as platforms for video content. It provides statistics on video viewing habits that demonstrate people spend a large amount of time watching videos online. The key factors discussed for determining the best platform include the objective for the content, the types of content, and whether the platform and content are properly matched. The document outlines pros and cons of each platform and recommends strategically deciding between them based on these considerations.

1. YouTube Vs. Facebook
Which is better for your content?
Muhammad Sayed
Social Media Team Leader
Wuzzuf.net & Forasna.com

2. Why Listen?

3. 13K => 200K Subscribers 1.4M => 42M YouTube Views

5. Why do we need video content?

6. 6 Awesome Facts about
Video Content

7. 6 Awesome Facts about Video Content
22 Billion Video views Daily!
8 Millions 10 Millions 4 Millions

8. 6 Awesome Facts about Video Content
1/3 of all online activity is
spend Watching Videos

9. 6 Awesome Facts about Video Content
1 Minute
Video = 1.8 Million
Words

10. 6 Awesome Facts about Video Content
5 Million years 1 Month
2019
Videos Posted
Globally

11. 6 Awesome Facts about Video Content
100 Million hours of videos Watched
Per day!

12. 6 Awesome Facts about Video Content
300 hours of Videos Uploaded
Per Minute!
~ 432,000 hours every day

13. Which platform will get me more views?

14. vs.

15. Why do we need an objective?

16. Types of objectives

17. User behavior in each platform

18. Types of content

19. What if content and objective don’t match?

20. Best platform for each objective/content

21. YouTube Pros & Cons
*Property of :https://www.facebook.com/xteam.eg/

22. YouTube Pros & Cons

23. Facebook Pros & Cons

24. Facebook Pros & Cons

25. Does posting on multiple platforms hurt my views?

26. What’s Next?

27. How to make your decision strategically?
Visit WUZZUF Booth to get your handouts :)

28. References
1- https://www.xteam.com.eg/ramadan2017/
2- https://www.thinkwithgoogle.com/marketing-resources/youtube/build-a-content-plan/
3- http://www.smartinsights.com/goal-setting-evaluation/goals-kpis/define-smart-marketing-objectives/
4- http://www.dailyrindblog.com/facebook-vs-youtube-best-video-campaign/
5- http://www.businessinsider.com/facebook-vs-youtube-2016-1
6- http://www.adweek.com/digital/mediakix-time-spent-social-media-infographic/
7- https://moz.com/blog/facebook-vs-youtube
8- http://www.rendrfx.com/video-marketing-statistics
9- https://www.slideshare.net/sesobeeh/intro-to-youtube-creators-playbook-by-muhammad-sayed-rashad-axeer-studio
10- https://creatoracademy.youtube.com/page/education
11- https://www.facebook.com/business/learn/facebook-create-ad-video-ads

29. Thanks!