2. Company Who are we ? WWN in details How we work ? Some of the WWN clients
3. Network of premium online publishers across the world Who are we ? COMPANY One-stop shop for global agencies and clients Premium local editorial content delivering a premium online audience Seamless booking & reporting process through a dedicated & experienced international online team WWN allows you to plan your international campaign in over 50 countries, on over 350 prestigious publishers. (Only top tier publishers in each respective countries) A unique transparent site specific network of world-class affluent and prestigious publishers A global reach with local market knowledge: a perfect fit for global corporate marketers
4. Founded in 2003 6 offices around the globe WWN in details COMPANY 2.5 Billion impressions per month Over 10 vertical markets Over 250 million unique users in 50 countries around the world High premium audience, flexi-media packages UK DE London Frankfurt USA New-York FR Paris CN Hong-Kong AU Sidney
5. COMPANY WWN / How we work ? Exclusively Focused on Branding Highest Quality Inventory Available Online Competitive Rates WWN’s proprietary platform predicts and manages the volatile “spot market” for display inventory, accessing top quality inventory. This allows us to guarantee highly competitive rates to maximize the impact of your campaigns. WWN is not a Direct Response network attempting to service Brand advertisers and agencies. We built WWN from the ground up to satisfy Brand advertisers’ unique objectives and requirements. WWN offers a comprehensive solution to address advertisers’ need to place their Brands in controlled, high-quality ad environments. Through our extensive work with leading Brand advertisers and their agencies, we identified this as the number one issue holding Brands back from making Online a core component of their Brand advertising programs. Brand-Focused Metrics Advertiser and Agency Centric WWN provides a rich suite of measurement capabilities, from traditional reach and frequency measurement to rich media Engagement/Brand Exposure Duration/ visibility reports/ duration metrics and site visitation metrics. We partner with Nielsen/ComScore/ Eyeblaster/ Alenty and Smart Adserver technology for 3rd party adserving. WWN only represents Brand advertisers and agencies. We have broad and deep buying relationships with publishers, but no pre- commitments. Each campaign you run with WWN is configured to your precise specifications. We are a 100% transparent “site specific” network.
7. Assets Our technology Brand Exposure Duration Creative and innovative formats Our exclusive and unique creative technology
8. Our technology Intranet WWN Intranet is the first front-end to back-end media automation software that helps our clients and WWN team increase efficiencies, save costs and scale more profitably. ASSETS This proprietary technology will streamline the entire digital media buying process, significantly reducing time and resources expended on research, negotiation, plan and contract management, and reporting and billing.
10. Brand Exposure Duration WWN can measure your campaign effectiveness through the use of brand exposure duration technology ASSETS This breakthrough technology has changed the way marketers value each impression while providing an effective way to measure campaign effectiveness beyond the click. By measuring brand exposure duration, we can enable you with the ability to precisely measure the visibility time each user spends with each impression and how many impressions are actually viewed – thus increasing the overall effectiveness of their branding campaigns. Live Demo available : Press release about our new solution : Live Demo Mediapost.com Msnbc.msn.com
12. Brand Exposure Duration ASSETS Campaign’s summary *We consider an impression being viewed when at least a 1x1 has been viewed on the page. Cost and Cost for thousand minutes are based on non contractual data Each ads has been seen on average 25.2 seconds (reaching TV advertising standards) which is still excellent compared to average internet industry standards (around 10sec). For this campaign, more than 20.8 million impressions were delivered and only 17.7 millions impressions have been seen by users or a 84,9% visibility rate, which is still excellent compared to online industry standards reaching on average a 60% visibility rate. In total users have been exposed to 8.7 million minutes of advertising (Brand Exposure Duration) with a budget of …k €, or a cost per thousand minutes…€. Each contact has been exposed to the ads during an average of 89.9 seconds (Overall exposure duration per exposed contact).
13. Brand Exposure Duration ASSETS Summary per site *Cost and Cost for thousand minutes are based on non contractual data
34. Testimonials “WWN has substantially increased our international online advertising revenues bringing key traditional clients online but also help our brand to reach new pure players advertisers. Our strong cooperation enables us to establish a fruitful relationship with digital agencies and their clients.“ Stephane Pere Economist.com Sales director CEMEA “WWN portfolio clearly delivers the all important audience of decision makers, opinion formers and leaders that advertisers are seeking to reach and influence worldwide. WWN portfolio is generating healthy clickthrough rates for our clients but also helps them to build their brand and learn more from their audience.“ Arnaud Faure Group Account Director at Havas Digital APPENDIX
36. Shouldyouneedanyfurther assistance,please do not hesitate to contact *Deborah COHENdcohen@worldwebnetwork.com ‘Connecting the right people at the right time’ www.worldwebnetwork.com