presentation on industry "Nike"

1. NIKE - FASHION
INDUSTRY
BITF19A005 (LAIBA WAHEED)
BITF19A026 (KASHMALA IDREES)
BITF19A027 (BUSHRA BUTT)
BITF19A031 (USMA ASLAM)

2. INTRODUCTION
NIKE ORGANIZATION ENVIRONMENT
LETS GET STARTED
Nike is a well-known American sports brand known throughout the world
for its innovative apparel and accessory designs. External influences can
have a significant impact on well-established organizations

3. 1. 2. 3.
TYPES OF ORGANIZATION
ENVIRONMENT
• COMPETITIVE
• CUSTOMERS
• STRATEGIC PARTNERS
• REGULATORS
TASK
ENVIRONMENT
• ECONOMIC ENVIRONMENT
• TECHNOLOGICAL ENVIRONMENT
• SOCIO CULTURAL ENVIRONMENT
• POLITICAL AND LEGAL
ENVIRONMENT
• INTERNATIONAL ENVIRONMENT
• BOARD OF DIRECTORS
• OWNERS
• EMPLOYEES
• PHYSICAL WORK ENVIRONMENT
GENERAL
ENVIRONMENT
INTERNAL
ENVIRONMENT

4. Initially, in 1964, Bill Bowerman, a track coach at
the University of Oregon with his student, Philp
Knight, established a shoe company named Blue
Ribbon Sports with a budget of $500. And then in
1972, They launched their company as Nike, Inc.
and then went public in 1978. If we talk about the
ownerships and shareholders of Nike according to
the data of 2020. But as time passed, Bowerman
reduced his interest in the company and his
ownership. Today 97.5% of shares of class A are
owned by Knight and his son Travis. It is divided
into 6 top shareholders.
INTERNAL ENVIRONMENT
OWNERS:

5. OWNERS CONT...
Top 3 Insider SHs
Philp Knight: 29,154,487, 9.3%
of Class A and 11,385,687, 0.9%
of Class B
Mark Parker: 1,450,813, 0.09% of
well-known shares
Andy Campion: 233, 156, 0.01%
Top 3 Institutional SHs
Swoosh, LLC: 257 million, 16.5%
Vanguard Group, Inc.: 109.2
million, 7.0% of total shares
BlackRock, Inc.: 91.0 million,
5.9% of total shares

6. PHYSICAL WORK ENVIRONMENT
Every organization believes that a skilled, valued, and engaged workforce is
a key to growth and sustainability and they aim to empower suppliers to
engage with and value their people because they know that high employee
engagement leads to a more efficient, agile, and committed workforce
which results in beneficial outcomes for both the individual and the
organization.
Over the past five years, NIKE developed and implemented the Engagement
and Wellbeing (EWB) Survey to measure the level of engagement with
people and the experiences of factory workers. In addition, to perform this
task the work environment must be physically and emotionally safe, with
management actively striving to create that safe environment.
To achieve this target, we’re focusing our work on FOUR key areas.
• Scaling the EWB Survey
• Driving supplier-led measurement worker’s voice
• Incorporating EWB processes into HR approaches
• Building Engagement Capabilities

7. BOARD OF DIRECTORS
NAMES RANKS
PHILIP H. KNIGHT
• Chairman Emeritus of the Board of Directors of NIKE
• Co-Founder of NIKE Inc.
MARK G. PARKER
• Chairman of the Board of Directors of the Company
• Director since 2006.
• President and Chief Executive Officer of the Company
(2006 – 2020)
JOHN J. DONAHOE II • President and Chief Executive Officer of the Company
PETER B. HENRY
• Dean Emeritus of New York University's Sloane School of
Business
• Member of Audit & Finance Committee
TRAVIS A. KNIGHT
• Son of NIKE’s co-founder, Mr. Philip Knight
• Chairman Emeritus.
• Chairman, Co-Chief Executive Officer and Chief Investment

8. Employees
Total Numbers of Employees Work at NIKE, Inc. (Statista,

9. Nike's economic results are influenced by economic
conditions and trends. This factor is directly related
to the company's sales and profit margin.
GENERAL ENVIRONMENT
2008 and Covid 2019
Rising labor cost in developing countries
Nike is less prone to financial
concerns
Slowdown of the Chinese economy
ECONOMIC DIMENSIONS

10. • Technology is one of the factors causing
disruption in almost every industry.
• Nike has made excellent use of social
media
• Creation of metaverses
• boosting the selling and distribution
methods and can help maximize sales
profits
• Nike Fit, a foot-scanning
TECHNOLOGICAL
DIMENSIONS

11. SUPPORT FROM US
TAX LAW
POLITICAL DIFICULTIES B/W
NEIGHBOUR
FEUD
POLITICAL AND LEGAL DIMENSION
Overall, the US government has launched a
series of growth-oriented measures. Nike's key
market is the United States, where the business
generates around 41% of its total sales in 2019.
Nike Paid Zero Federal Income Tax in the Last
Three Years.
Trade barriers due to international conflicts
Feud with Adidas and other sports companies
PRODUCT PIRACY
It also has a lengthy history of legal battles
with Adidas over patent infringement

12. KASH’S
Political Legal Dimensions
International Dimensions
TASK ENVIRONMENT:
Regulators
LAIBA
TASK ENVIRONMENT:
Competitors
Customers
Strategic Partners
Regulators

13. Task environment
Competitors
Company Revenue Country Stores
Adidas $22.12 billion 55 250
Puma $5.82 billion 120 830
Under Armour $4.48 billion 20 15000
Skechers $4.8 billion 170 331
Lululemon $4.4 billion 17 491

14. Customers
• Demographic
 Age: 15 to 55 years old
 Men, women, kids
 High income groups
 Sports enthusiasts
• Geographic
• Psychographic
• Behavioral

15. Strategic Partners
Zalando
 To offer customers access
to member-exclusive
products.
JD Sports
 Gives UK customers
access to exclusive benefits
and offers across the
American sportswear
brand’s footwear

16. ONE Presentations are communication tools
TWO Presentations are communication tools
THREE Presentations are communication tools
FOUR Presentations are communication tools
FIVE Presentations are communication tools
SIX Presentations are communication tools
INFOGRAPHIC SLIDE

17. CREDITS
This presentation template
is for everyone to use thanks
to the following:
HAPPY DESIGNING!

18. 1. 2.
4. 3.
INFOGRAPHIC SLIDE
PRESENTATIONS ARE COMMUNICATION TOOLS.
EXAMPLE
EXAMPLE EXAMPLE
Presentations are
communication tools
Presentations are
communication tools
Presentations are
communication tools
EXAMPLE
Presentations are
communication tools 1.
4.
3.
2.

19. Use
ICONS RESOURCE PAGE

20. FONTS IN THIS
PRESENTATION
THIS PRESENTATION
TEMPLATE USES THE
FOLLOWING FONTS:
Titles: Eczar ExtraBold
Headers: Ezcar Regular
Body Copy: Rubik
You can find these fonts online too.
Happy designing!

21. THANKS FOR
WATCHING