Introduction Mission Vision Product Line Production Strategies Fabric Inventory Designing/Creative Accuracy of Materials Achievements Conclusion

1. Muneeba Sohail
Wajiha Muhammad Ismail

2. Introduction
Junaid Jamshed is the leading retail
fashion company in the private sector
with
• 65+ domestic outlets
• 25+ international outlets
• Established in 2002

3. Vision
They want to expand their business to
various cities nationally and internationally
and diversify their product line with market
trends and become a market leader in
manufacturing and retailing Pakistani
designs wear across the world.
Mission
They are committed to providing perfect
simple and quality products to their
customers. They had committed listen and
responding to the need of their customer and
fulfilling their values. Delivering products
and services of uncompromising quality.

4. J. Product Line
Kurtas
Stitched and Unstitched Lawn
Groom wear
Kids wear
Shoes
Bags
Perfumes
Abayas
Cosmetics
Accessories

5. Production
After the designs are approved, they are sent for production. Our
Production Team there uses the latest technology to meet the standards
required to produce flawless weaving, printing, embroidery, cutting,
styling, stitching, and packing. J. is a full-fledged fashion retail brand with
men, women, children, and teens' wear.

6. Strategies
• New Outlook, New Outlet Strategy
In 2011, we took another bold initiative and gave a new look to all our outlets as part of
our ‘New Outlook, New Outlet' strategy. This broke the monotonous theme of our outlets by
making them more modern and different from others.
• Corporate Philosophy
The main idea behind launching J. (J dot) was to reintroduce traditional clothes in Pakistan
with a blend of modernism. For this purpose, we initiated with reworking on our Eastern dresses,
especially Kameez Shalwar, and made them contemporary with the latest elaborations available.

7. Strategies
• Management Team
The marketing and Sales Team is comprised of experienced professionals who have in-depth
knowledge of the market they are operating in. They are also well-informed of their surroundings and
are continuously thriving to maintain the brand’s market leader position by working in collaboration
with other departments.
• Marketing Strategy
This company came with a simple philosophy i.e. “The greatest good for the greatest number
of people”. This shows that how they are more concerned about satisfying customer needs J. The
company has been adjudged as the “brand of the year”.

8. Fabric Inventory
The problem that occurs while managing
inventory is setting the right Economic Order
Quantity to avoid any inventory shortage or
excess inventory. The operations of made-to
order businesses are completely different from
make-to-stock. To have a sufficient inventory of
fabric to complete make-to-order received from
all over the Pakistan fabric store has to set
inventories level of each fabric in adequate
amount.

9. Designing/Creative
Producing new designs every time is a challenging task
especially when you are operating in a fickle market
where trends change in the blink of an eye. But hats off
to our Creative Team who not only works meticulously
to ensure timely availability of stocks, but also produces
designs and styles that are just amazing.

10. Accuracy of Materials
The materials appearing on Junaid Jamshed Pvt Ltd.’s website could
include technical, typographical, or photographic errors. Junaid Jamshed
Pvt Ltd does not warrant that any of the materials on its website are
100% accurate, complete, or current. Junaid Jamshed Pvt Ltd may make
changes to the materials contained on its website at any time without
notice. However, Junaid Jamshed Pvt Ltd does not make any
commitment to update the materials.

11. Achievements
• Within a short period, J. has expanded its reach across Pakistan and
abroad. Its 50+ outlets in Pakistan alone are a testament to the efforts
the company has put in to become the country’s largest fashion retail
brand. Best of all, each outlet has a new and inspiring outlook where
customers can shop in comfort. This truly justifies the fact that the
company has won the Brand of the Year Award in the fashion retail
category for 3 consecutive years.
• Aside from its extensive network of branches across Pakistan, J. has
also set its foot in the Middle East and the UK, with its branches in
Dubai, Sharjah, Abu Dhabi, Qatar, Bradford, and a new branch which
is about to open in Saudi Arab.
• This makes the brand a one-stop-shop for All Seasons and All
Occasions. The summer exhibitions organized by J. also receive an
overwhelming response from our customers where we unveil our latest
designs and styles. This has motivated us to hold exhibitions in other
cities and countries besides Karachi.

12. Conclusion Junaid Jamshed is at the stage of maturity because it
has received the acceptance of customers in its early
period when Junaid Jamshed came into the market
but now many other designers have also joined the
market with fresh ideas and there is going a tough
competition between the designers. Junaid Jamshed
must spend a lot to make more promotions to
survive through this tough competition. These
promotional expenses have lowered down the net
profits of the company also.

13. Thank You