Slide show for "Digital Immigrants" covering some very basic elements of social media.

1. Networking
with
Social
Media

2. Networking
with
Social
Media
Finding Belonging in Your Brand Community

3. When
you
first
ventured
into
the
social
world,
it
was
just
you….

4. When
you
first
ventured
into
the
social
world,
it
was
just
you….
…well,
you
&
…your stuff …

5. …then
you
discovered
there
were
…

6. …then
you
discovered
there
were
…
…other
people!!

8. …you
had
concerns
about
fitting in…

9. …and
some?mes…you
found
it
…

10. …and
some?mes…you
found
it
…
…just
a
liAle
too much
to handle!

12. Then
you
connected
to
people with
like interests…

13. Then
you
connected
to
people with
like interests…
…
and
began
to
make friends…

15. …your
confidence grew…and
soon…

16. …your
confidence grew…and
soon…
…you
earned
visibility…

17. …your
confidence grew…and
soon…
…you
earned
visibility…
for
your
special talents!

19. …and
found
you belonged
to
a
community…

20. Online
communi?es
work
much
the
same
way…

21. Online
communi?es
work
much
the
same
way…
…you, your stuff, and maybe a friend
or two in a safe place…

22. Online
communi?es
work
much
the
same
way…
…you, your stuff, and maybe a friend
or two in a safe place…
…like here:

25. Par$cipa$ng
in
the
Groundswell
Winning
in
a
World
Transformed
by
Social
Technologies
Charlene Li
& Josh Bernoff

26. Par$cipa$ng
in
the
Groundswell
Social
networks
and
communi$es

27. Yeah,
but
why
bother?

28. Yeah,
but
why
bother?

29. So
How
To
Start?

30. So
How
To
Start?
Get Clear…

31. So
How
To
Start?
Get Clear…
…Trusted…

32. So
How
To
Start?
Get Clear…
…Trusted…
…Belong…

33. Ge=ng
Clear

34. Ge=ng
Clear
What do I want?

35. Ge=ng
Clear
What do I want?
What do I offer?

36. Ge=ng
Clear
What do I want?
What do I offer?
Who needs to know?

37. Ge=ng
Trusted

38. Ge=ng
Trusted
Become
A
“ Trust
Agent”

39. Ge=ng
Trusted
Become
A
“ Trust
Agent”
How?

40. Characteris$cs
of
a
“ Trust
Agent”

41. Characteris$cs
of
a
“ Trust
Agent”
Make Your Own Game One of Us
Build Armies Archimedes
Human Artist Agent Zero

42. Ge=ng
Accepted

43. Ge=ng
Accepted

45. Using
Social
Media:
Your
mission,
should
you
choose
to
accept
it…

46. Find & Engage…

47. Find & Engage…

48. …and
remember,
the
idea
is
to
be…

49. …and
remember,
the
idea
is
to
be…

50. Let’s
focus
on
being
social…
…on just a few sites…

52. So,
What
can you Do
on these sites?

53. Create
a
Profile…

54. Build your
Community / network

55. Communicate

56. Access Information

57. Broadcast
Information

59. Participate
in groups
& activities

60. So, okay…what about…

62.  Profile

63.  Profile
 Build your community /
network

64.  Profile
 Build your community /
network
 Communicate

65.  Profile
 Build your community /
network
 Communicate
 Access information

66.  Profile
 Build your community /
network
 Communicate
 Access information
 Pose / answer questions

67.  Profile
 Build your community /
network
 Communicate
 Access information
 Pose / answer questions
 Broadcast information

68.  Profile
 Build your community /
network
 Communicate
 Access information
 Pose / answer questions
 Broadcast information
 Participate in groups&
activities

71. So,
what
have
we
learned
so
far?
Venturing
into
the
social
world
online
is
a
liAle
like
your
first
social
experiences;
Social
web
has
a
mul?ple
ways
to
become
visible,
credible,
and
engaged;
Rela?onships
with
“your
people”
is
a
big
reason
for
using
social
media;
Three
keys
to
gePng
started.

72. Thank You!

73. 37

74. Par?cipa?ng
in
the
Groundswell:
• Wikis
and
open
source
• RSS
and
widgets
• Forums,
ra$ngs,
and
reviews
• Content
organizing
and
tags
• Blogs,
user-­‐generated
content,
&
podcasts

75. Par?cipa?ng
in
the
Groundswell…
• Wikis
and
open
source

76. Par?cipa?ng
in
the
Groundswell…
• RSS
and
widgets

77. Par?cipa?ng
in
the
Groundswell…
• Forums,
ra$ngs,
and
reviews

78. Par?cipa?ng
in
the
Groundswell…
• Content
organizing
and
tags

79. Par?cipa?ng
in
the
Groundswell…
• Blogs,
user-­‐generated
content,
&
podcasts