Busn 412 business policy complete class

1. BUSN 412 Business Policy Complete Class
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BUSN 412 Business Policy week 1
Robin Hood (graded)
Read the Robin Hood case C1 in the textbook. (The case begins right after Chapter 13.) How can
you relate this case to strategic management?
Strategic Management (graded)
Select a company in the news and apply one or more of the strategic concepts from Chapter 1 to
the company. Be sure to state what concept and page from the textbook you are applying.
Examples could be such concepts as romantic view of leadership versus control view (pages
5–7), competitive advantage (page 8), four key attributes (page 9), realized versus intended
strategy (page 12), corporate governance, stakeholder management, NGOs, and more. Next,
critically evaluate the applications proposed by your classmates.
BUSN 412 Business Policy week 2
Course Project Selection and SWOT (graded)
Select your Course Project organization and post it here. State why you chose it. Be sure no one
has chosen the same one already by reading prior posts so that no organization has been picked
by more than one student. Apply SWOT analysis to your Course Project organization. Post the
results here to share with the class. Then critically evaluate the SWOT analysis of at least one
other class member.

2. Strategy and Performance (graded)
Please read Case C4, The Best-Laid Incentive Plans Case Study. What does this tell you about
strategy and performance? What specific course strategic concepts relate to this case and how
would you apply them?
BUSN 412 Business Policy week 3
Mission Statement (graded)
Post your Course Project organization’s mission statement here, if you can locate it. If not, post
what you think it might be. How do you think its mission statement has focused the
organization? How hard was it to find the mission statement? What value do you see the mission
statement providing to the organization and how might it be made better, if at all?
Clicks and Bricks (graded)
Select a business that has made the transition from bricks to clicks. Why did you choose them
and how have they done so far?
BUSN 412 Business Policy week 4
Global Growth (graded)
Select a business and describe the alternative growth options available to the firm in the global
environment. Which would you recommend and why?
Reverse Innovation (graded)
Reverse Innovation is the strategy of innovating in emerging (or developing) markets and then
selling these innovations in developed markets. Companies are developing products in emerging
countries like China and India for global distribution. Many of these products have been re-
engineered and unnecessary functions stripped out of the product. How will reverse innovation
impact the U.S. marketplace? What specific products and companies do you expect to see
impacted by this trend?
BUSN 412 Business Policy week 5

3.
Motivation (graded)
Please review the following link:
http://www.ted.com/talks/lang/en/dan_pink_on_motivation.html and comment on it. In the
lecture we learned that “Behavioral control is gaining support as many organizations seek to
align the entire organization to deliver coherent, coordinated strategies.” How is behavioral
control impacted by motivational approaches such as the one in the video? What motivational
approaches are you aware of that have been either very effective or ineffective?
diss 2
Jamba Juice (graded)
Read the Jamba Juice Case Study (C30) and comment on the case. What did you learn from
reading this case? If you have been a customer of Jamba Juice, please share your experience and
opinion of their franchises? What do you think of using a franchise strategy to grow a business
such as Jamba Juice?
BUSN 412 Business Policy week 6
Leadership Traits (graded)
Name a figure in the business environment whom you would identify as a successful leader.
• What traits does the leader possess?
• What is the most important trait? Support your argument with evidence.
•
Ethical Questions (graded)
What unethical business practices have you personally encountered? What steps would you take
as leader of the organization to prevent this behavior? Please read the American International
Group (AIG) and the Bonus Fiasco (Case 6) in the textbook as we discuss this subject.
BUSN 412 Business Policy week 7

4.
Innovation (graded)
We read in this week’s reading that there are types of innovation—product innovation, process
innovation, radical innovation, and incremental innovation. In addition, Clayton Christenson
introduced disruptive innovation and sustaining innovation. Pick one of the innovation types and
give us an example of it.
Entrepreneurship (graded)
From our readings this week, we learned there are different ways of entrepreneurship. Find an
example and share it here, explaining why you choose it and what it teaches us.
n the News…
This project is intended to provide current material for class discussion and review. This material
must relate to your Course Project subject. To receive full credit for this requirement, submit the
In the News during Week 2. The project may draw on items from the online
environment—newspapers, magazines, and websites—to provide current (i.e., within the last
year) examples of course-related topics (i.e., Business Strategy from this week’s reading
assignment). Relevance and probable interest to the class are especially welcome. These items
should be accompanied by a one- to two-page report (using bullet points). Be sure to use specific
course concepts from this week’s readings in Chapters 2, 3, and 4. Examples are: Competitive
Intelligence (pg. 42-44), Demographics (pg. 47–50), Porter’s 5 Forces (pg. 55–68), Value Chain
Analysis (pg. 81–93), Resource Based View (pg. 93–102), Balanced Scorecard (pg. 107–110),
Human Capital (pg. 127–136), and Social Capital (pg. 137–144).
Be sure you include the news article or a summary, as well as the 1- to 2-page report using bullet
points that fully addresses the following points in this order.
• The organization you have chosen for your Course Project by name,
• why and how the news material is important and relevant to the course content using specific
course concepts from this week’s assigned reading by citing the name of the concept and the
page it is located on in the textbook, and
• what practical managerial implications the material has.
Submit your assignment to the Dropbox, located at the top of this page. For instr
Case Analysis
Week 3
Outline and Grading Guide (150 points)
Choose a case from the textbook for this assignment from the following list.
Case 7 – United Way
Case 8 – General Motors
Case 10 – McDonalds
Case 12 – Yahoo
Case 13 – QVC
Case 17 – Reader’s Digest
Case 18 – Ford
Case 20 – Apple

5. Case 21 – Southwest
Case 24 – Nintendo
Case 34 – Dippin’ Dots
COMPANY NAME, WEBSITE, and INDUSTRY
State the company name, website address, and industry.
BACKGROUND and HISTORY
Briefly describe the company in the case analysis. What is their primary business, who were the
officers or key players described in the case study? If the case study company is currently in
business, list the company’s current CEO, total sales, and profit or loss for the last year where
data is available. Identify key events or phases in the company’s history. Describe the
performance of this company in the industry. Visit the company’s website and
usehttp://finance.yahoo.com and/or some other financial search engine to find this data. (15
points)
NOTE: Make sure to use APA citations throughout the paper. The textbook should be cited if it
is the source of information. If you are not familiar with APA citation, check out the tutorial
APA Guidelines for Citing Sources at the end of the course Syllabus. There are videos to help
you with the APA format and business research in the Week 1 Lecture.
ANALYSIS VIA PORTER’S FIVE FORCES MODEL
Analyze the competitive environment by listing the threat of new entrants, the bargaining power
of buyers, the bargaining power of suppliers, the threat of substitute products and services, and
the intensity of rivalry among competitors in the industry (Chapter 2). Summarize your key
points in a figure. (25 points)
STRATEGY USED
How does this company create and sustain a competitive advantage? What strategy from the
readings was undertaken by this company? Were they successful? Can all companies use this
strategy? How is the strategy affected by the life cycle in the industry? Remember to reference
Porter’s generic strategies identified in Chapter 5 of the textbook, THIS IS CRITICAL. (40
points)
Specific STRATEGY(S)
Choose two specific strategies from this list.
– Ensuring Coherence in Strategic Direction (pages 26–32)
– Value Chain Analysis (pages 81–93)
– Resource View of Firm (pages 93–104)
– Industry Life Cycle Strategies (pages 187–195)
– Portfolio Management (pages 214–220)
Apply them in detail to the organization. Be sure to think strategically and show the results
clearly. Use the strategy as a sub-header for each section so it is clear what is being applied. (40
points)
COURSE OF ACTION RECOMMENDED
If you were in a position to advise this company, what strategy would you recommend to sustain
competitive advantage and achieve future growth? Be specific and list the steps the company
should take for successful implementation of your course of action. (15 points)
OPINION
What do you think of this case study? Describe what you believe are the lessons learned from
this case. (10 points)

6. REFERENCES
When you have completed the paper using the above sections, insert a page break and have a
separate reference page. The references should be listed in accordance with the APA guidelines
as shown in the tutorial. (5 points)
FORMAT:
• Use a title page.
• Font: Use Times New Roman, 12 point.
• Place your name in the upper left hand corner of the page.
• Each section of your paper should be headed by the bolded, capitalized item described above.
• Indent paragraphs.
• Insert page numbers bottom right.
• Paper length should be four to six double-spaced pages not including title page, references, or
illustrations and tables.
• Use APA citations throughout the paper. If you are not familiar with APA citation, refer to
tutorial, which is contained in the last section of our course Syllabus.
• Include a separate reference page at the end of the paper.
• Please prepare reference page as follows.
References
Dess, G., Lumpkin, G., & Eisner, A. (2012). Strategic Management(6e). Boston: McGraw-Hill
Irwin.
Side Notes
• Save your paper in the following format: Your last name, initials of your first and middle name,
and the company discussed in the case study.
EXAMPLE: If your name is Edward R Jones and you are writing a case study on Google, then
the file name for your paper would bejonesergoogle.doc.
• Place the paper in the Dropbox designated by the weekly assignment.
Note that the report is worth 150 points and points are allocated for each section as noted in the
outline.
Case Analysis
Week 6
Outline and Grading Guide (150 points)
Choose a case from the textbook for this assignment from the following list.
Case 6 – AIG
Case 9 – Heineken
Case 11 – World Wrestling Entertainment
Case 14 – Johnson & Johnson
Case 19 – Fresh Direct
Case 22 – eBay
Case 23 – Matel
Case 26 – Pixar
Case 27 – Procter & Gamble
Case 29 – Ann Taylor
Case 36 – Green Mountain Coffee
COMPANY NAME, WEBSITE, and INDUSTRY
State the company name, website address, and industry.

7. BACKGROUND and HISTORY
Briefly describe the company in the case analysis. What is their primary business, who were the
officers or key players described in the case study? If the case study company is currently in
business, list the company’s current CEO, total sales, and profit or loss for the last year where
data is available. Identify key events or phases in the company’s history. Describe the
performance of this company in the industry. Visit the company’s website and
usehttp://finance.yahoo.com and/or some other financial search engine to find this data. (15
points)
NOTE: Make sure to use APA citations throughout the paper. The textbook should be cited if it
is the source of information. If you are not familiar with APA citation, check out the tutorial
APA Guidelines for Citing Sources at the end of the course Syllabus. There are videos to help
you with the APA format and business research in the Week 1 Lecture.
ANALYSIS VIA PORTER’S FIVE FORCES MODEL
Analyze the competitive environment by listing the threat of new entrants, the bargaining power
of buyers, the bargaining power of suppliers, the threat of substitute products and services, and
the intensity of rivalry among competitors in the industry (Chapter 2). Summarize your key
points in a figure. (25 points)
STRATEGY USED
How does this company create and sustain a competitive advantage? What strategy from the
readings was undertaken by this company? Were they successful? Can all companies use this
strategy? How is the strategy affected by the life cycle in the industry? Remember to reference
Porter’s generic strategies identified in Chapter 5 of the textbook, THIS IS CRITICAL. (40
points)
Specific STRATEGY(S)
Choose two specific strategies from this list.
Related Diversification (pages 206–214)
Achieving Competitive Advantage (pages 256–267)
Entry Mode (pages 267–272)
Entrepreneurial Strategy (pages 292–311)
External Governance Control (pages 340–347)
Linking Strategic Rewards (pages 366–372)
Creating Ambidextrous Organization Designs (pages 383–387)
Leadership (pages 392–416)
Apply them in detail to the organization. Be sure to think strategically and show the results
clearly. Use the strategy as a sub-header for each section so it is clear what is being applied. (40
points)
COURSE OF ACTION RECOMMENDED
If you were in a position to advise this company, what strategy would you recommend to sustain
competitive advantage and achieve future growth? Be specific and list the steps the company
should take for successful implementation of your course of action. (15 points)
OPINION
What do you think of this case study? Describe what you believe are the lessons learned from
this case. (10 points)
REFERENCES
When you have completed the paper using the above sections, insert a page break and have a
separate reference page. The references should be listed in accordance with the APA guidelines

8. as shown in the tutorial. (5 points)
FORMAT
• Use a title page.
• Font: Use Times New Roman, 12 point.
• Place your name in the upper left hand corner of the page.
• Each section of your paper should be headed by the bolded, capitalized item described above.
• Indent paragraphs.
• Insert page numbers bottom right.
• Paper length should be four to six double-spaced pages not including title page, references, or
illustrations and tables.
• Use APA citations throughout the paper. If you are not familiar with APA citation, refer to
tutorial, which is contained in the last section of our course Syllabus.
• Include a separate Reference page at the end of the paper.
• Please prepare reference page as follows.
References
Dess, G., Lumpkin, G., & Eisner, A. (2012). Strategic Management(6e). Boston: McGraw-Hill
Irwin.
Side Notes
• Save your paper in the following format: Your last name, initials of your first and middle name,
and the company discussed in the case study.
EXAMPLE: If your name is Edward R Jones and you are writing a case study on Google, then
the file name for your paper would bejonesergoogle.doc.
• Place the paper in the Dropbox designated by the weekly assignment.
Note that the report is worth 150 points and points are allocated for each section as noted in the
outline.
In the News…
This project is intended to provide current material for class discussion and review. This material
must relate to your Course Project subject. To receive full credit for this requirement, submit the
In the News during Week 5. The project may draw on items from the online
environment—newspapers, magazines, and websites—to provide current (i.e., within the last
year) examples of course-related topics (i.e., business strategy from this week’s reading
assignment). Relevance and probable interest to the class are especially welcome. These items
should be accompanied by a one- to two-page report (using bullet points). Be sure to use specific
course concepts from the readings in Chapters 5, 6, 8, 9, or 10. Examples are: Competitive
Advantage-Porter’s Generic Strategies (page 162), The Experience Curve (page 165), Industry
Life Cycle Stages (pages 187–189), Turnaround Strategies (pages 193–195), Vertical Integration
(pages 210–214), Portfolio Management and the BCG Matrix (pages 216–226), Strategic
Alliances and Joint Ventures (pages 226–228), Competitive Dynamics (pages 299–306), Culture
(pages 322–330), and Organization Structure (pages 357–385).
Be sure you include the news article or a summary, as well as the one- to two-page report using
bullet points that fully addresses the following points in this order.
• The organization you have chosen for your Course Project by name.
• Why and how the news material is important and relevant to the course content using specific
course concepts from this week’s assigned reading by citing the name of the concept and the
page it is located on in the textbook.

9. • What practical managerial implications the material has.
Submit your assignment to the Dropbox, located at the top of this page. For instructions on how
to use the Dropbox, read these step-by-step instructions or watch this Tutorial Dropbox Tutorial.
See the Syllabus section “Due Dates for Assignments & Exams” for due date information.
Brics and Mitsk Project
Week 4
Guidelines and Grading Rubric (200 points)
Objective
This project introduces the Brics and Mitsk countries and integrates the concepts presented in
Weeks 1–4. It also provides a common foundation for future discussions.
Guidelines
Prepare a PowerPoint Presentation based upon a Brics and Mitsk Country: Brazil, Russia, India,
China South Africa, Mexico, Indonesia, Turkey, and South Korea. These countries have been
identified as important emerging countries that are significant economic powers individually, as
well as becoming the basis of an important new economic group. It is important to develop an
understanding of these countries—for the purposes of understanding global business strategy,
and the opportunities and threats they pose.
Your country choice should be approved by your professor in Week 1.
• Please develop a set of slides that would help an organization contemplating doing business in
the country you have been assigned.
• Please focus your analysis on Porter’s Diamond of National Advantage.
• Please provide images and key facts that capture the economic conditions and culture.
• Please develop a presentation with approximately 15 slides.
A successful project will earn a maximum of 200 points demonstrating
• accurate, relevant, and timely research; and
• PowerPoint slides that include good quality content, clear and compelling, yet professional
presentation style.
Milestones
• Week 1: Identify country and obtain Professor’s approval.
• Weeks 2–3: Research and prepare slides.
• Week 4: Submit PowerPoint for grading and upload to the Dropbox.
Grading Rubrics
Category Points % Description
Research 100 50% Accurate, relevant, and timely research.
PowerPoint slides 100 50% Good content, professional, useful, and compelling presentation.
Total 200 100% A quality presentation will meet or exceed all of the above requirements.