2. idea ar ticul a tion F OR TV C
WE HAVE CREATED AN ORIGINAL APPROACH AND TECHNIQUE
FOR TELEVISION.
TWO PANELS OPPOSE EACH OTHER -ONE BEING RED
AND THE OTHER GREEN.
A GRAPHIC REPRESENTATION OF OUR FLAG.
IN THE RED PANEL WE SHALL PLAY ARCHIVAL FOOTAGE
OF HEROES PAST.
IN THE GREEN PNEL WE SHALL CAPTURE THE UNSUNG HEROES OF TODAY.
FOR INSTANCE, A YOUNG DOCTOR .A HARDWORKING FARMER,
AN ENIGMATIC TEACHER AND SO
THESE ARE THE REAL HEROES OF KENYA.
BECAUSE WHAT OUR FATERS STARTED
THEIR CHILDREN ARE FINISHING
AFTER ALL WE ARE ALL HEROES OF OUR OWN STORIES.
3. HARD TIMES DON’T CREATE HEROES
A R C H IVE F OOTA GE OF P A S T H E R OE S
W I L L P L AY I N TH IS P A N E L
I N T H I S P ANE L FO O T AG E O F
MO D E R N D AY H E R O E S
11. wo rl d’s la r gest pos te r
WE WILL PROJECT THE POSTER VISUALS ON NAIROBI’S ICONIC BUILDINGS AT NIGHT ESSENTIALLY CREATING THE WORLD’S LARGEST POSTER.
THESE WILL BE BEAMED IN TANDEM WITH THE REST OF THE CAMPAIGN FOR MAXIMUM EFFECT.
12.
13. E- SHOT
DAILY E-SHOTS INVITING YOU TO
PARTICIPATE IN THE ;
ONE NATION
ONE VIBE
ONE HERO
EXPERIENCE
14.
15. HUM A N STOR IES
EVERYDAY WE SHALL UPLOAD TRUE
TOUCHING HUMAN STORIES.
STORIES THAT INVOKE EMPATHY
AND ENGAGE YOU.
YOU WILL BE INVITED TO VOTE FOR
YOUR FAVOURITE STORY.
17. t he awa r d
THE TROPHY IS A SUBLIMINAL
REPRESENTATION OF THE DAILY
NATION GLOBE.
IT ENCOMPASSES 50 CONCENTRIC
RINGS WHICH REPRESENT 50 YEARS
OF INDEPENDENCE.
20. t he event
IMAGES OF OUR HEROES WILL BE
PROJECTED ONTO THE TENT WHICH
WILL BE ERECTED AT UHURU
GARDENS.
A SYMBOL OF INDEPENDENCE, THIS
IS WHERE KENYA'S FIRST FLAG WAS
RAISED.
24. HALL OF HER OES
WE SHALL PAY HOMAGE TO OUR PAST HEROES THROUGH A SERIES OF PROJECTED IMAGES WITHIN THE TENT.
THE HALL OF HEROES.
25. HALL OF HER OES
WE SHALL PAY HOMAGE TO OUR FUTURE HEROES THROUGH A SERIES OF PROJECTED IMAGES.
THE HALL OF HEROES.
26. t he S TA GE
IN AN MTV STYLE PRESENTATION, NOMINEES WILL BE BEAMED ON-SCREEN AND WHEN THE WINNER IS ANNOUNCED THEY WILL GO UP ON STAGE AND COLLECT THEIR
AWARD.
27. t he S TA GE
MESSAGING WILL BE ON A LOOP IN BETWEEN NOMINEES.
29. PR ESENTER S
4 MUSICIANS SPANNING ALL OF KENYA'S AMAZING GENRES. THE 4 MUSICIANS
WILL COLLABORATE ON ONE MUSICAL COMPOSITION CELEBRATING KENYA'S 50
YEARS OF INDEPENDENCE AND THE 10 HEROS THAT REFLECT THE BEAUTIFUL
HERITAGE OF OUR WORK ETHIC AND DEDICATION TO DOING GOOD FOR EACH OTHER
AND OUR COMMUNITIES.
WE PROPOSE THE FOLLOWING MUSICIANS:
SAOTI SOUL
MUTHONI THE DRUMMER QUEEN
ERIC WAINANA
SUSAN OWIYO
30.
31.
32.
33.
34. PR ESENTER S
THEY COMPRISE OVER 4 GENERATIONS OF MUSIC FROM EVERY BACKGROUND AND
EVERY SOUND AND BRING TOGETHER PERFECTLY THE THEM OF ONE NATION ONE
VIBE IN THEIR SOUND, THEIR LOOK, AND THE REACH OF THEIR AUDIENCE.
STRATEGY BEHIND PRESENTERS:
-WE WILL RECORD THEIR SESSIONS IN STUDIO AS THEY MAKE THE MUSIC AND
TURN THEM INTO VIRAL VIDEOS THAT CAN BE SHARED ON YOUTUBE, FACEBOOK,
TWITTER, AND INSTAGRAM WHICH WILL HELP DIRECT TRAFFIC TO ALL NATION'S
DIGITAL PLATFORMS
-THEY ALREADY HAVE A LARGE EXISTING FAN BASE THAT WILL NOW ATTACH
NATION NEWSPAPER WITH THEIR FAVORITE MUSICIANS AND AS THE PRIMARY
SOURCE OF MEDIA THAT EDUCATES AND ENTERTAINS WHICH WILL CONTINUE PAST
THE EVENT AS THEY CONTINUE TO SHARE THE BRANDED MEDIA OF THEIR
FAVORITE TALENTS INTERACTING WITH NATION MEDIA
35. PR ESENTER S
MUSIC:
-THE SONG CAN BE DOWNLOADED FOR FREE ON THE NATION MEDIA WEBSITE WHICH
WILL ALSO TRIGGER THEM TO VOTE FOR THEIR HERO
-MAKING OF THE VIDEO FOOTAGE AND THE MUSIC VIDEO WILL BE DEBUTED ON
THE NATION MEDIA WEBSITE AND REDISTRIBUTED WITH TARGETED DIGITAL TOUCHES
THAT BOOMERANG TRAFFIC BACK TO THE WEBSITE FORM FACEBOOK INSTAGRAM,
VINE, AND TWITTER. THIS PORTION OF THE CAMPAIGN WILL HAVE HEAVY
TRACTION DUE TO THE FACT THE PERFORMERS WILL ALSO BE REDISTRIBUTING
THE SAID ON THEIR OWN SOCIAL MEDIA PLATFORM USING NMG LINKS AND
TARGETED DIGITAL TRACERS SUCH AS HASHTAGS WHICH ARE DISCUSSED BELOW.
36. PR ESENTER S
BROADCAST OF EVENT:
REAL TIME LIVE STREAM OF AWARDS ON NMG WEBSITE ALLOWING CONSUMERS
OUTSIDE OF COUNTRY TO TAKE PART IN FESTIVITIES BUT MOST IMPORTANTLY
DRIVING DIASPORA POPULATION TO INTERACT WITH THE NEW SITE.
DIGITAL MARKINGS FOR CAMPAIGN
ALL MEDIA TO BE HASH TAGGED WITH
#1N1V
38. IDEA AR TICUL A TION
THE REAL HEROES NEVER THINK THEY ARE HEROES
WHICH IS WHY IN THIS APPROACH WE EMPLOY THE USE
OF EVERYDAY PEOPLE ACHIEVING AMAZING THINGS
NOT REALISING THAT AT THE END OF THE DAY-
THEY ARE THE ULTIMATE HEROES
49. idea ar ticul a tion
THE COMMERCIAL IS ESSENTIALLY A DAY IN THE LIFE OF KENYA
WE WOULD CAPTURE THE DAILY STRUGGLE OF ALL KENYANS
GREAT AND SMALL
FROM THE ASKARI TO THE DOCTOR
FROM THE FARMER TO THE ARTIST
FROM AN INNOCENT CHILD TO AN ELDRERLY WOMAN
FOR THERE ARE 42 MILLION HEROES IN KENYA
WE'RE JUST LOOKING FOR ONE.
51. HERO
WE CAN BE A
HERO
JUST FOR ONE DAY
THERE ARE 42 MILLION HEROES IN KENYA.
WE ARE LOOKING FOR JUST ONE.
NATION MEDIA GROUP
one
nation
one vibe
52. one
nation
one vibe
WE’RE LOOKING FOR UNSUNG HEROES. VISIT ONEHERO.COM TO NOMINATE A CANDIDATE OF
YOUR CHOICE AND STAND A CHANCE TO WIN KSH. 100,000 #ONEHERO NATION MEDIA GROUP
53. one
nation
one vibe
WE’RE LOOKING FOR UNSUNG HEROES. VISIT ONEHERO.COM TO NOMINATE A CANDIDATE OF
YOUR CHOICE AND STAND A CHANCE TO WIN KSH. 100,000 #ONEHERO NATION MEDIA GROUP
54. one
nation
one vibe
WE’RE LOOKING FOR UNSUNG HEROES. VISIT ONEHERO.COM TO NOMINATE A CANDIDATE OF
YOUR CHOICE AND STAND A CHANCE TO WIN KSH. 100,000 #ONEHERO NATION MEDIA GROUP
55. one
nation
one vibe
WE’RE LOOKING FOR UNSUNG HEROES. VISIT ONEHERO.COM TO NOMINATE A CANDIDATE OF
YOUR CHOICE AND STAND A CHANCE TO WIN KSH. 100,000 #ONEHERO NATION MEDIA GROUP
57. mut honi the dr ama q ue e n
WE WUOULD RE RECORD THE TWO MOST
FAMOUS HERO SONGS
WITH HER NAME .
THIS WILL BECOME A MUSIC VIDEO AND A
SONG THAT WOULD BE
PLAYED ON KISS TV (FOR EXAMPLE)
SO RATHER THAN A COMMERCIAL WE
CREATE A MUSIC VIDEO
THAT WILL RALLY THE COUNTRY TO BE ONE
ONE NATION ONE VIBE ONE SONG
IT WILL ALSO BE PLAYED BEFORE YOU INVITE
PEOPLE TO
SHARE THEIR NOMINATED HEROES ON
RADIO
PERHAPS THE ULTIMATE RADO
COMMERCIAL?
BECAUSE ITS NOT AD -IT'S A SONG.
