e- Couponing Solution

1. 1© 2015 First Data Corporation. All Rights Reserved.
© Copyright 2014 | First Data Corporation© 2014 First Data Corporation. All Rights Reserved. All trademarks, service marks, and
trade names referenced in this material are the property of their respective owners.
March, 2015
e-Couponing Solution
George Veliziotis
Commercial Director, First Data Hellas

2. 2© 2015 First Data Corporation. All Rights Reserved.
Agenda
• Who we are?
• The Motive
• The Solution
• The Benefits
• The Evolution

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First Data Overview
First Data provides a single source for Payment processing virtually anywhere and any way our
customers want to pay.
1.
Greater Scale
1.4 Trillion
US Transaction volume settled
59 Billion
Worldwide transaction volume
2 Billion
Online Transactions
2.
Broader
Experience
+ 40 Years
In the Business
+ 500 Products
Across 20 Categories
23.000
Employees
10.7 Billion
in Revenue (2013)
3.
Deeper Coverage
+ 6 Million
Merchant Locations
Over 4000
Financial Institutions Relationships
Over 1200
Distribution Partners Worldwide
2.3 Million
Star / ATM POS Locations

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Operations in Greece
• First Data in Greece is part of the EMEA region
• More than 1000 employees in Athens
• More than 140,000 merchant locations and more than 150 corporate
clients
• Payments modes supported:
• Debit, Credit, Gift and Prepaid cards at POS
• Mobile phone payments (Tap n’Pay)
• Online
• A broad portfolio of products – from payments and fraud detection to
customer contact solutions and print & mail services

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The Motive
As is (paper coupons)
• High cost in issuing, management and distribution
both for Suppliers & Retailers, (+ 400M of paper
coupons are issued annually in Greece)
• Non flexible – once issued not editable
• High Risk in fraud and loss
• Non Personalized - Do not provide detailed customer
profiling/ purchasing trends to Suppliers / Retailers
• Multiple distribution channels create customer
confusion
• Low Redemption rates less than 4% - Very low
Impact in Revenues
To be (electronic coupons)
• Low cost due to electronic nature of coupons, no
paper no printing involved
• Flexibility to modify coupon content on-the-fly with
built-in editing tools
• Virtually eliminates possibility to lose or duplicate
• Can be highly personalised since solution maintains
consumer data
• Simple single distribution channel through the
convenience of a mobile app
• High redemption rates due to user friendly and
convenient graphical interface
Our Solution addresses and resolves the short comings of traditional paper coupons

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The Solution - Overview
Coupon types:
• % Discounts
• Fixed value discount
• Buy-one get-one (1+1)
• First-time customer coupons
• Launch offers
• Let your imagination go wild…
Key Differentiators:
• Real Time Redemption (via Retailer ECR Integration)
• Effortless (no effort for consumers to complete
redemption process)
• Security (no sensitive financial data are required from
consumer eg. IBAN No, Suppliers & Retailers Reporting &
Reconciliation File from a third trust party on a
daily/weekly/monthly basis)
• Reliability (all transactions processed by First Data Hellas’
redundant and high availability PCI Compliant Data
Center)
Our e-Coupons solution allows online access to discounts and promotions that
buyers can use for their shopping basket

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The solutions - stakeholders
The Supplier
Reaches out to
consumers directly while
collects purchasing trends
and consumer habits for
its brands
The Retailer
Experiences increased
sales performance due to
increased customer
footprint related to offers
and discounts
The Consumer
Benefits from a single
source of coupons and
redeems offers at the
Point of Sale

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The Solution - Mobile app
Application Loading Coupon selection Four digit code
calculation
Code presentment

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The Solution - Web Portal
User Account access Customized dashboard

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The Solution - Web Portal
Reports Campaign management

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The benefits
Suppliers
• Reduce operational costs
• Reduce fraud
• Drive brand awareness
and loyalty
• Understand consumer
spending patterns and
purchasing trends
through data analytics
• Create personalised
communication &
targeted campaigns
Consumers
• Single source of coupons
• Coupons selection in any
combination
• Redeem & take the
benefit on purchase
action instantly
Retailers
• Reduce operational costs
• Reduce fraud
• Increase sales & basket valuation
of retailers- cherry picking
• Increase customer engagement &
Footprint in-store
• Understand consumer spending
patterns and purchasing trends
through data analytics
• Create personalised
communication & targeted
campaigns

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e-wallet - Evolution
• Instant access to special offers
• Look for nearby stores
• Prepare my shopping list
• Manage my e-coupons
• Communicate Special Deals
• Leave feedback
• Contactless redemption
• Store my debit/credit/gift cards
• …and more

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Thank you!