A presentation by John Doxaras, CEO of Warply. This presentation was part of the guest lectures given during the 1st Athens Hackathon of OPENi in Greece. You can find more details about the event here: http://www.openi-ict.eu/1st-openi-hackathon-in-athens-on-september-12th-13th-2014/ You can find more details about OPENi here: http://www.openi-ict.eu/ You can see the pictures from the presentation here: http://goo.gl/YDQrlO Feel free to share your thoughts on Data Privacy in Modern Advertisement, on facebook.com/Warply and twitter.com/Warply.

1. Data Privacy in Modern Advertisement
john@warp.ly

2. facts first

3. disclaimer

4. private data

5. location

6. behavior

7. cookies

8. cookies

9. ad exchangers

10. RTB

11. data
collection

12. opt in vs opt out

13. identity
-cookie
-advertising id
-email

14. tracking
-google installer referrer
-identifier matching id
-fingerprint matching
-url with click id

15. fingerprinting

17. legislation
- FTC Fair Information Practice
- California Online Privacy Protection Act(OPPA) of
2003
- COPPA rule
- Personally Identifiable Information [PII]
- The UK Data Protection Act 1998
- The UK Privacy & Electronic Communications (EC
Directive) Regulations 2003
- Directive 2002/58/EC (the E-Privacy Directive)
- Right to be Forgotten Ruling C-131/12

18. regulation

19. self regulation

20. A new standard for engagement & monetization
Go Ahead
Communicate with your clients
in their context!
visit us: http://warp.ly
mail us: john@warp.ly
like us: https://facebook.com/warply