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2011 CaterArts Lunch & Learn !
Local Lunches & Virtual Tours !
with!
!
Lunch: Locally Sourced Cuisine !
First Course !
by La-tea-daʼs Catering!
   –  Southern Summer Sampler!

Main Course !
by Mitchellʼs Catering!
   –  Kentucky Freshwater Plate!

Dessert Course !
by Puff ʻn Stuff Catering!
   –  Goose Creek Torte!
Learn: Virtual Tours!

•  Tour operations of three ICA
   caterers with varied facility
   sizes!
•  Understand why & how their
   facilities are “the right fit”!
•  Gain ideas & inspiration for
   developing your catering
   facility!
First Course!
Southern Summer !
Sampler!
!
!
About the Speaker!
Janet Woodson, Owner & Creative Director!
•  Graduate of Appalachian State University!
•  Previous career as an investment banker!
•  Focuses on sales/culinary aspects !
•  Business partner with her mother, Chrys
   Woodson !
•  Business philosophy: grow and expand
   business through investing in culinary
   education and awareness of trends!
•  Member of NACE, ISES, and ICA!
•  Serves on the ICA Culinary Council !
The La-tea-daʼs Story!

•  Started as a tea shop and café specializing in
   childrenʼs birthday parties, showers and
   luncheons!
•  Mid-90ʼs: began catering from tiny kitchen in the
   historic teahouse!
•  2006: Expanded to Uptown Charlotte City Center
   location with a full commercial kitchen, dry
   storage, walk-ins, an office, and event spaces!
•  2010: $1.3+ million in revenue!
The La-tea-daʼs Story!

Today: !
•  10 full-time employees & 50 part-time banquet
   staff!
•  Top of many preferred caterers lists !
•  Recognized for unique presentations, great
   service and flavorful culinary creations!

“Southern Charm ~ Modern Twists”!
Southern Summer Sampler!
First Course!
•  Rustic BLT with La-tea-daʼs house cured bacon,
   microgreens, heirloom tomato, and gremolata
   aioli on ciabatta bread!
•  Served along side a watermelon salad with
   pickled watermelon rind and crispy pork!
Facility Tour!
Main Course!
Kentucky Freshwater !
Plate!
!
About the Speaker!
David Casteel, Managing Partner!
•  Joined the Mitchellʼs Catering team
   in 1989!
•  Leads sales and culinary design !
•  Current, active member of ISES,
   NACE, and ICA!
•  Past member of The Special Events
   Magazine advisory board!
•  Graduated from the University of
   Alabama with concentration in Fine
   Arts, Music, and Dance!
The Mitchellʼs Story!
•  Started in 1979 by Craig Mitchell to serve the
   Raleigh-Durham NC area !
•  Celebrating 32 years of business!
•  Managed by Craig and business partners, David
   Casteel & Bill Allen!
•  Service Areas: North Carolina, South Carolina &
   southern Virginia!
•  Raleigh commissary is 23,000 sq. ft. including
   warehouse, kitchens, offices, show room & event
   gallery!
The Mitchellʼs Story!
•  Employs 10 full-time & 130+ part-time employees!
•  Statewide reputation for attention to detail,
   creative cuisine and presentation, exquisite
   flavors, and strong execution for events sized
   from two to 2,000 !
•  Nominee & winner of the The Special Events
   Gala Award, ISES Esprit Awards, ISES Evie
   Awards, Triangle NACE Awards, ISES Trinity
   Awards!
•  “We put our reputation on your table!”!
The Mitchellʼs Story!
Kentucky Freshwater Plate!
Main Course!
•    Pan-Seared Striped Bass!
•    Kentucky Fresh Water Prawns !
•    Mash of Roasted Sweet Potatoes!
•    Succotash of Fresh Field Peas and Roasted Corn
     with Applewood Smoked Bacon !
Facility Tour!
Dessert Course!
Goose Creek Torte!
!
!
About the Speakers!
Warren Dietel, Owner & President!
•  Family business began in Trinidad as
   pastry shop!
•  Entrepreneurial from the beginning!
•  Professional Experience!
   –  Car Detailing, Puff ʻn Stuff Catering, Disney
      Weddings, Disney Institute, Scott Kay!
•  Purchased PnSC in 2003!
•  Current ICA board member and regular
   speaker for the ICA, NACE and The
   Special Event!
About the Speakers!

Executive Chef Paul Lorrain !
•  23+ years of culinary experience in the
   northeast and southeast US!
   –  The Capital Grille, Chart House Restaurant!
   –  Mezza Luna, Culinary Temptations!
•  Self-taught and apprenticed chef!
•  Joined Puff in 2003 as Executive Chef!
•  Numerous public appearances as a March
   of Dimes “Signature Chef”, on The Daily
   Buzz, Orlandoʼs WLOQ Morning Show,
   and Tampaʼs Studio 10!
The Puff Story!

•  1980: Opened in Central Florida as a family-owned
   business!
•  2003: Purchased from parents, annual sales of $1.8
   million!
   –  Antiquated infrastructure with inefficient space & poor
      equipment, at operational limit!
The Puff Story!
•  Tremendous potential + aggressive growth plan =
   267% growth in 3 years!
•  2010: over 200 staff members strong (40 FT)!
   –  Diversifying segment base!
•  2011: expanded in Tampa market with an acquisition
   and opening of a second office!
•  “Passionately Perfecting Lifeʼs Celebrations!”!
Goose Creek Torte!
Dessert Course!
•  Decadent layers of:!
  –  Kentucky bourbon flourless torte!
  –  Bourbon chocolate espresso mousse!
  –  A creamy local foie gras crème brulee !
•  Topped with a crunchy black walnut crumble!
Final Design!
Main
Kitchen!
Ware
Washing,
Beverage
Area &
Warehouse!
Facility Tour!
Thank You!
         !

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2011 CaterArts Lunch & Learn Presentation

  • 1. 2011 CaterArts Lunch & Learn ! Local Lunches & Virtual Tours ! with! !
  • 2. Lunch: Locally Sourced Cuisine ! First Course ! by La-tea-daʼs Catering! –  Southern Summer Sampler! Main Course ! by Mitchellʼs Catering! –  Kentucky Freshwater Plate! Dessert Course ! by Puff ʻn Stuff Catering! –  Goose Creek Torte!
  • 3. Learn: Virtual Tours! •  Tour operations of three ICA caterers with varied facility sizes! •  Understand why & how their facilities are “the right fit”! •  Gain ideas & inspiration for developing your catering facility!
  • 5. About the Speaker! Janet Woodson, Owner & Creative Director! •  Graduate of Appalachian State University! •  Previous career as an investment banker! •  Focuses on sales/culinary aspects ! •  Business partner with her mother, Chrys Woodson ! •  Business philosophy: grow and expand business through investing in culinary education and awareness of trends! •  Member of NACE, ISES, and ICA! •  Serves on the ICA Culinary Council !
  • 6. The La-tea-daʼs Story! •  Started as a tea shop and café specializing in childrenʼs birthday parties, showers and luncheons! •  Mid-90ʼs: began catering from tiny kitchen in the historic teahouse! •  2006: Expanded to Uptown Charlotte City Center location with a full commercial kitchen, dry storage, walk-ins, an office, and event spaces! •  2010: $1.3+ million in revenue!
  • 7. The La-tea-daʼs Story! Today: ! •  10 full-time employees & 50 part-time banquet staff! •  Top of many preferred caterers lists ! •  Recognized for unique presentations, great service and flavorful culinary creations! “Southern Charm ~ Modern Twists”!
  • 8. Southern Summer Sampler! First Course! •  Rustic BLT with La-tea-daʼs house cured bacon, microgreens, heirloom tomato, and gremolata aioli on ciabatta bread! •  Served along side a watermelon salad with pickled watermelon rind and crispy pork!
  • 11. About the Speaker! David Casteel, Managing Partner! •  Joined the Mitchellʼs Catering team in 1989! •  Leads sales and culinary design ! •  Current, active member of ISES, NACE, and ICA! •  Past member of The Special Events Magazine advisory board! •  Graduated from the University of Alabama with concentration in Fine Arts, Music, and Dance!
  • 12. The Mitchellʼs Story! •  Started in 1979 by Craig Mitchell to serve the Raleigh-Durham NC area ! •  Celebrating 32 years of business! •  Managed by Craig and business partners, David Casteel & Bill Allen! •  Service Areas: North Carolina, South Carolina & southern Virginia! •  Raleigh commissary is 23,000 sq. ft. including warehouse, kitchens, offices, show room & event gallery!
  • 13. The Mitchellʼs Story! •  Employs 10 full-time & 130+ part-time employees! •  Statewide reputation for attention to detail, creative cuisine and presentation, exquisite flavors, and strong execution for events sized from two to 2,000 ! •  Nominee & winner of the The Special Events Gala Award, ISES Esprit Awards, ISES Evie Awards, Triangle NACE Awards, ISES Trinity Awards! •  “We put our reputation on your table!”!
  • 15. Kentucky Freshwater Plate! Main Course! •  Pan-Seared Striped Bass! •  Kentucky Fresh Water Prawns ! •  Mash of Roasted Sweet Potatoes! •  Succotash of Fresh Field Peas and Roasted Corn with Applewood Smoked Bacon !
  • 18. About the Speakers! Warren Dietel, Owner & President! •  Family business began in Trinidad as pastry shop! •  Entrepreneurial from the beginning! •  Professional Experience! –  Car Detailing, Puff ʻn Stuff Catering, Disney Weddings, Disney Institute, Scott Kay! •  Purchased PnSC in 2003! •  Current ICA board member and regular speaker for the ICA, NACE and The Special Event!
  • 19. About the Speakers! Executive Chef Paul Lorrain ! •  23+ years of culinary experience in the northeast and southeast US! –  The Capital Grille, Chart House Restaurant! –  Mezza Luna, Culinary Temptations! •  Self-taught and apprenticed chef! •  Joined Puff in 2003 as Executive Chef! •  Numerous public appearances as a March of Dimes “Signature Chef”, on The Daily Buzz, Orlandoʼs WLOQ Morning Show, and Tampaʼs Studio 10!
  • 20. The Puff Story! •  1980: Opened in Central Florida as a family-owned business! •  2003: Purchased from parents, annual sales of $1.8 million! –  Antiquated infrastructure with inefficient space & poor equipment, at operational limit!
  • 21. The Puff Story! •  Tremendous potential + aggressive growth plan = 267% growth in 3 years! •  2010: over 200 staff members strong (40 FT)! –  Diversifying segment base! •  2011: expanded in Tampa market with an acquisition and opening of a second office! •  “Passionately Perfecting Lifeʼs Celebrations!”!
  • 22. Goose Creek Torte! Dessert Course! •  Decadent layers of:! –  Kentucky bourbon flourless torte! –  Bourbon chocolate espresso mousse! –  A creamy local foie gras crème brulee ! •  Topped with a crunchy black walnut crumble!