2. Lunch: Locally Sourced Cuisine !
First Course !
by La-tea-daʼs Catering!
– Southern Summer Sampler!
Main Course !
by Mitchellʼs Catering!
– Kentucky Freshwater Plate!
Dessert Course !
by Puff ʻn Stuff Catering!
– Goose Creek Torte!
3. Learn: Virtual Tours!
• Tour operations of three ICA
caterers with varied facility
sizes!
• Understand why & how their
facilities are “the right fit”!
• Gain ideas & inspiration for
developing your catering
facility!
5. About the Speaker!
Janet Woodson, Owner & Creative Director!
• Graduate of Appalachian State University!
• Previous career as an investment banker!
• Focuses on sales/culinary aspects !
• Business partner with her mother, Chrys
Woodson !
• Business philosophy: grow and expand
business through investing in culinary
education and awareness of trends!
• Member of NACE, ISES, and ICA!
• Serves on the ICA Culinary Council !
6. The La-tea-daʼs Story!
• Started as a tea shop and café specializing in
childrenʼs birthday parties, showers and
luncheons!
• Mid-90ʼs: began catering from tiny kitchen in the
historic teahouse!
• 2006: Expanded to Uptown Charlotte City Center
location with a full commercial kitchen, dry
storage, walk-ins, an office, and event spaces!
• 2010: $1.3+ million in revenue!
7. The La-tea-daʼs Story!
Today: !
• 10 full-time employees & 50 part-time banquet
staff!
• Top of many preferred caterers lists !
• Recognized for unique presentations, great
service and flavorful culinary creations!
“Southern Charm ~ Modern Twists”!
8. Southern Summer Sampler!
First Course!
• Rustic BLT with La-tea-daʼs house cured bacon,
microgreens, heirloom tomato, and gremolata
aioli on ciabatta bread!
• Served along side a watermelon salad with
pickled watermelon rind and crispy pork!
11. About the Speaker!
David Casteel, Managing Partner!
• Joined the Mitchellʼs Catering team
in 1989!
• Leads sales and culinary design !
• Current, active member of ISES,
NACE, and ICA!
• Past member of The Special Events
Magazine advisory board!
• Graduated from the University of
Alabama with concentration in Fine
Arts, Music, and Dance!
12. The Mitchellʼs Story!
• Started in 1979 by Craig Mitchell to serve the
Raleigh-Durham NC area !
• Celebrating 32 years of business!
• Managed by Craig and business partners, David
Casteel & Bill Allen!
• Service Areas: North Carolina, South Carolina &
southern Virginia!
• Raleigh commissary is 23,000 sq. ft. including
warehouse, kitchens, offices, show room & event
gallery!
13. The Mitchellʼs Story!
• Employs 10 full-time & 130+ part-time employees!
• Statewide reputation for attention to detail,
creative cuisine and presentation, exquisite
flavors, and strong execution for events sized
from two to 2,000 !
• Nominee & winner of the The Special Events
Gala Award, ISES Esprit Awards, ISES Evie
Awards, Triangle NACE Awards, ISES Trinity
Awards!
• “We put our reputation on your table!”!
18. About the Speakers!
Warren Dietel, Owner & President!
• Family business began in Trinidad as
pastry shop!
• Entrepreneurial from the beginning!
• Professional Experience!
– Car Detailing, Puff ʻn Stuff Catering, Disney
Weddings, Disney Institute, Scott Kay!
• Purchased PnSC in 2003!
• Current ICA board member and regular
speaker for the ICA, NACE and The
Special Event!
19. About the Speakers!
Executive Chef Paul Lorrain !
• 23+ years of culinary experience in the
northeast and southeast US!
– The Capital Grille, Chart House Restaurant!
– Mezza Luna, Culinary Temptations!
• Self-taught and apprenticed chef!
• Joined Puff in 2003 as Executive Chef!
• Numerous public appearances as a March
of Dimes “Signature Chef”, on The Daily
Buzz, Orlandoʼs WLOQ Morning Show,
and Tampaʼs Studio 10!
20. The Puff Story!
• 1980: Opened in Central Florida as a family-owned
business!
• 2003: Purchased from parents, annual sales of $1.8
million!
– Antiquated infrastructure with inefficient space & poor
equipment, at operational limit!
21. The Puff Story!
• Tremendous potential + aggressive growth plan =
267% growth in 3 years!
• 2010: over 200 staff members strong (40 FT)!
– Diversifying segment base!
• 2011: expanded in Tampa market with an acquisition
and opening of a second office!
• “Passionately Perfecting Lifeʼs Celebrations!”!
22. Goose Creek Torte!
Dessert Course!
• Decadent layers of:!
– Kentucky bourbon flourless torte!
– Bourbon chocolate espresso mousse!
– A creamy local foie gras crème brulee !
• Topped with a crunchy black walnut crumble!