sowt analysis

1. MacDonald’s
SWOT Analysis
Strengths: Internal qualities that may assist the organization in achieving its goals are known as
strengths.
 McDonald's has a healthy cash flow and leads the fast food market in terms of product
development and innovation.
 Brand recognition, image, and reputation.
 Provides the greatest levels of quality, service, cleanliness, and value to its consumers
(QSCV).
 The Hamburger University provides specialized management training.
 It is always coming up with new ways to keep clients coming back.
 Excellent service and reasonable prices.
 Customer-focused
 Significant market share.
 Menus customized to the local environment.
 Collaborations with the top brands.
 Geographically and demographically diverse.
 A reliable supply chain
Weaknesses:
 Weaknesses are internal factors that may obstruct the company's capacity to meet its goals.
 Unfavorable publicity
 Menu of unhealthy foods
 Inconsistent differentiation
 No reductions
 Because McDonald's has been around for a long time, it is critical to maintain inventing.
 Its goods have unhealthy fat and carbohydrate margin values.
 They have yet to capitalize on the organic food boom.
Opportunities:
 These are areas of customer demand where the corporation may make a profit.
 The Saudi market is a huge potential with a diverse client base, and McDonald's has yet to

2. tap into it.
 Responds to societal changes via healthy lifestyle food innovation.
 Continued emphasis on corporate social responsibility, decreasing environmental impact
and strengthening community ties.
 Its new methods have been fully adapted.
 New consumer groupings and changing customer behaviors
Threats:
 Threats are difficulties provided by a negative development that might result in fewer sales
and profitability.
 Consumers are putting more emphasis on nutrition and leading healthier lives.
 New entrants are putting pressure on the high street by providing better pricing, a wider
product choice, and healthier lifestyle items. Subway, for example.
 Changing exchange rates
 Rumours
References
1. Bertelsen, B. (2012). Everything You Need to Know About SWOT Analysis. In B. Bertelsen,
Everything You Need to Know About SWOT Analysis (p. 10). Newmarket: [Newmarket,
Ont.] : BrainMass Inc. 2012.
2. Elliott, M. (2018, august 06). These Are the Cheapest Meals You Can Order at McDonald’s.
Retrieved from https://www.cheatsheet.com/: https://www.cheatsheet.com/money-
career/these-are-the-cheapest-meals-you-can-order-at-mcdonalds.html/
3. FONTINELLE, E. (2020, june 03). McDonald’s: A History Of Innovation. Retrieved from
https://www.investopedia.com/: https://www.investopedia.com/financial-
edge/0410/mcdonalds-a-look-back.aspx
4. Food Safety and Quality. (2017-2019). Retrieved from https://corporate.mcdonalds.com/:
https://corporate.mcdonalds.com/corpmcd/scale-for-good/our-food/foodsafety.html