Franchise Model - Franchise as a Development Tool - Social Franchise Entreprise
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The document discusses the use of social franchising to deliver social services and achieve development goals. A social franchise enterprise involves a franchisor defining products/services, standards, training, and monitoring to support franchisees in delivering services to meet target populations' needs. The franchisor also handles branding, purchasing, viability studies and financing to help franchisees market services that create value for customers, partners and society. The full paper on this model can be downloaded from the link provided.
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Franchise Model - Franchise as a Development Tool - Social Franchise Entreprise
- 1. THE FRANCHISE AS A DEVELOPMENT TOOL The use of the Franchise Model for the delivery of Social Services & Assistance and to achieve Development Goals SOCIAL FRANCHISE SOCIAL FRANCHISE ENTREPRISE Alvaro HIDALGO November 2013 Complete paper can be downloaded at http://bit.ly/Vzm30D
- 2. FRANCHISE Company Delivery of a defined product/service that covers target population’s needs
- 3. FRANCHISE Delivery of a defined product/service that covers target population’s needs Enterprise
- 4. FRANCHISE Franchisor Franchisee Delivery of a defined product/service that covers target population’s needs
- 5. FRANCHISE Franchisor Franchisees Delivery of a defined product/service that covers target population’s needs Marketing as the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large
- 6. FRANCHISE Franchisor Product / Service definition Standardization Training & training tools Built- in Monitoring Benchmarking Franchisees Delivery of a defined product/service that covers target population’s needs Marketing as the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large
- 7. FRANCHISE Franchisor Product / Service definition Standardization Training & training tools Built- in Monitoring Benchmarking Bulk purchasing Standard Inputs/Supplies Brand definition Network & Network’s clients Delivery of a defined product/service that covers target population’s needs Franchisees Marketing as the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large
- 8. FRANCHISE Franchisor Product / Service definition Standardization Training & training tools Built- in Monitoring Benchmarking Bulk purchasing Standard Inputs/Supplies Brand definition Network & Network’s clients Viability studies, Performance Monitoring Benchmarking Bankability, Credit Delivery of a defined product/service that covers target population’s needs Franchisees Marketing as the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large
- 9. FRANCHISE Franchisor Product / Service definition Standardization Training & training tools Built- in Monitoring Benchmarking Bulk purchasing Standard Inputs/Supplies Brand definition Network & Network’s clients Viability studies, Performance Monitoring Benchmarking Bankability, Credit Delivery of a defined product/service that covers target population’s needs Franchisees Marketing as the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large
- 10. SOCIAL FRANCHISE Product / Service definition Standardization Training & training tools Built- in Monitoring Benchmarking Bulk purchasing Standard Inputs/Supplies Brand definition Network & Network’s clients Viability studies, Performance Monitoring Benchmarking Bankability, Credit Delivery of a defined product/service that covers target population’s needs Marketing as the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large
- 11. SOCIAL FRANCHISE Product / Service definition Standardization Training & training tools Built- in Monitoring Benchmarking Bulk purchasing Standard Inputs/Supplies Brand definition Network & Network’s clients Viability studies, Performance Monitoring Benchmarking Bankability, Credit Delivery of a defined product/service that covers target population’s needs Marketing as the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large
- 12. SOCIAL FRANCHISE Product / Service definition Standardization Training & training tools Built- in Monitoring Benchmarking Bulk purchasing Standard Inputs/Supplies Brand definition Network & Network’s clients Viability studies, Performance Monitoring Benchmarking Bankability, Credit Delivery of a defined product/service that covers target population’s needs Marketing as the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large
- 13. SOCIAL FRANCHISE Product / Service definition Standardization Training & training tools Built- in Monitoring Benchmarking Bulk purchasing Standard Inputs/Supplies Brand definition Network & Network’s clients Viability studies, Performance Monitoring Benchmarking Bankability, Credit Delivery of a defined product/service that covers target population’s needs Marketing as the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large
- 14. SOCIAL FRANCHISE Product / Service definition Standardization Training & training tools Built- in Monitoring Benchmarking Bulk purchasing Standard Inputs/Supplies Brand definition Network & Network’s clients Viability studies, Performance Monitoring Benchmarking Bankability, Credit Delivery of a defined product/service that covers target population’s needs Marketing as the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large
- 15. SOCIAL FRANCHISE Product / Service definition Standardization Training & training tools Built- in Monitoring Benchmarking Bulk purchasing Standard Inputs/Supplies Brand definition Network & Network’s clients Viability studies, Performance Monitoring Benchmarking Bankability, Credit Delivery of a defined product/service that covers target population’s needs Marketing as the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large
- 16. SOCIAL FRANCHISE ENTERPRISE Product / Service definition Standardization Training & training tools Built- in Monitoring Benchmarking Bulk purchasing Standard Inputs/Supplies Brand definition Network & Network’s clients Viability studies, Performance Monitoring Benchmarking Bankability, Credit Delivery of a defined product/service that covers target population’s needs Marketing as the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large
- 17. SOCIAL FRANCHISE ENTERPRISE Product / Service definition Standardization Training & training tools Built- in Monitoring Benchmarking Bulk purchasing Standard Inputs/Supplies Brand definition Network & Network’s clients Viability studies, Performance Monitoring Benchmarking Bankability, Credit Delivery of a defined product/service that covers target population’s needs Marketing as the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large
- 18. SOCIAL FRANCHISE ENTERPRISE Product / Service definition Standardization Training & training tools Built- in Monitoring Benchmarking Bulk purchasing Standard Inputs/Supplies Brand definition Network & Network’s clients Viability studies, Performance Monitoring Benchmarking Bankability, Credit Delivery of a defined product/service that covers target population’s needs Marketing as the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large
- 19. SOCIAL FRANCHISE ENTERPRISE Product / Service definition Standardization Training & training tools Built- in Monitoring Benchmarking Bulk purchasing Standard Inputs/Supplies Brand definition Network & Network’s clients Viability studies, Performance Monitoring Benchmarking Bankability, Credit Delivery of a defined product/service that covers target population’s needs Marketing as the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large
- 20. SOCIAL FRANCHISE ENTERPRISE Product / Service definition Standardization Training & training tools Built- in Monitoring Benchmarking Bulk purchasing Standard Inputs/Supplies Brand definition Network & Network’s clients Viability studies, Performance Monitoring Benchmarking Bankability, Credit Delivery of a defined product/service that covers target population’s needs Marketing as the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large
- 21. SOCIAL FRANCHISE ENTERPRISE Product / Service definition Standardization Training & training tools Built- in Monitoring Benchmarking Bulk purchasing Standard Inputs/Supplies Brand definition Network & Network’s clients Viability studies, Performance Monitoring Benchmarking Bankability, Credit Marketing as the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large Delivery of a defined product/service that covers target population’s needs enquiries@wattjet.com Complete paper can be downloaded at http://bit.ly/Vzm30D