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GroupM POV Martech grows
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Brian Wieser, Global President, Business Intelligence, GroupM shares a POV on Martech.
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Programmatic marketing is growing quickly, but managing the associated ad fraud is one of the biggest challenge for advertisers.
Managing Programmatic Marketing In The Face of Ad Fraud
Managing Programmatic Marketing In The Face of Ad Fraud
Tim Bourgeois
LUMA Partners presents “The Evolving Digital Marketing Technology Landscape,” as presented at the AdExchanger Industry Preview conference on January 21, 2015. This presentation reviews some of the key topics discussed at the conference: convergence of AdTech and MarTech, as well as trends in mobile, convergent video and cross-channel.
LUMA's "The Evolving Digital Marketing Technology Landscape"
LUMA's "The Evolving Digital Marketing Technology Landscape"
LUMA Partners
Fintech Product for Gen Y & Gen Z - Robo Advisor - iPad Version Screens Plus the proposal deck with workflows and Use cases
Fintech Product for Gen Y & Gen Z - Robo Advisor
Fintech Product for Gen Y & Gen Z - Robo Advisor
S. Ernest Paul ✪
LUMA presents Digital Brief 010 - Power to the People whitepaper on people-based marketing.
LUMA Digital Brief 010 - Power to the People
LUMA Digital Brief 010 - Power to the People
LUMA Partners
The application of technology has moved from the back office to the front office with marketing taking the lead. ...Chief marketing technologists reflect the need for sales and marketing to drive technology adoption.
The Rise of the CMT (Chief Marketing Technologist)
The Rise of the CMT (Chief Marketing Technologist)
Gates Ouimette
LUMA presents Digital Brief 008 - Scape of Cards
LUMA Digital Brief 008 - Scape of Cards
LUMA Digital Brief 008 - Scape of Cards
LUMA Partners
This report is a compilation of data on late stage investment in advertising technology (adtech) companies over the last several years, as well as a summary of M&A activity in the sector.
AdTech Late Stage Deal & M&A Analysis (Thomvest Ventures)
AdTech Late Stage Deal & M&A Analysis (Thomvest Ventures)
Thomvest Ventures
Unlocking cross selling in travel
Unlocking cross selling in travel
Unlocking cross selling in travel
MSFTAdvertising
Recommandé
Programmatic marketing is growing quickly, but managing the associated ad fraud is one of the biggest challenge for advertisers.
Managing Programmatic Marketing In The Face of Ad Fraud
Managing Programmatic Marketing In The Face of Ad Fraud
Tim Bourgeois
LUMA Partners presents “The Evolving Digital Marketing Technology Landscape,” as presented at the AdExchanger Industry Preview conference on January 21, 2015. This presentation reviews some of the key topics discussed at the conference: convergence of AdTech and MarTech, as well as trends in mobile, convergent video and cross-channel.
LUMA's "The Evolving Digital Marketing Technology Landscape"
LUMA's "The Evolving Digital Marketing Technology Landscape"
LUMA Partners
Fintech Product for Gen Y & Gen Z - Robo Advisor - iPad Version Screens Plus the proposal deck with workflows and Use cases
Fintech Product for Gen Y & Gen Z - Robo Advisor
Fintech Product for Gen Y & Gen Z - Robo Advisor
S. Ernest Paul ✪
LUMA presents Digital Brief 010 - Power to the People whitepaper on people-based marketing.
LUMA Digital Brief 010 - Power to the People
LUMA Digital Brief 010 - Power to the People
LUMA Partners
The application of technology has moved from the back office to the front office with marketing taking the lead. ...Chief marketing technologists reflect the need for sales and marketing to drive technology adoption.
The Rise of the CMT (Chief Marketing Technologist)
The Rise of the CMT (Chief Marketing Technologist)
Gates Ouimette
LUMA presents Digital Brief 008 - Scape of Cards
LUMA Digital Brief 008 - Scape of Cards
LUMA Digital Brief 008 - Scape of Cards
LUMA Partners
This report is a compilation of data on late stage investment in advertising technology (adtech) companies over the last several years, as well as a summary of M&A activity in the sector.
AdTech Late Stage Deal & M&A Analysis (Thomvest Ventures)
AdTech Late Stage Deal & M&A Analysis (Thomvest Ventures)
Thomvest Ventures
Unlocking cross selling in travel
Unlocking cross selling in travel
Unlocking cross selling in travel
MSFTAdvertising
Is RTB the future of Online Advertising? And if so, why is it crucial for e-commerce? George Frangakis, Managing Director of ForestView, has the answers.
RTB: the Solution to Omnichannel Consumers & Campaigns
RTB: the Solution to Omnichannel Consumers & Campaigns
ForestView
bad guys started with fake websites, then moved to loading ads only to save time and bandwidth; now they are simply faking bid requests and flooding exchanges
Bad guys optimize ad fraud efficiency
Bad guys optimize ad fraud efficiency
Dr. Augustine Fou - Independent Ad Fraud Researcher
At LUMA Partners' inaugural Digital Marketing Summit, we presented the State of Digital Marketing, which provides our views on the market and significant trends in the digital marketing ecosystem. We hope you enjoy it.
LUMA's State of Digital Marketing at DMS West 15
LUMA's State of Digital Marketing at DMS West 15
LUMA Partners
LUMA Presents Digital Brief 012 - Market Report Q4 2016
LUMA Digital Brief 012 - Market Report Q4 2016
LUMA Digital Brief 012 - Market Report Q4 2016
LUMA Partners
LUMA Partners presents the "LUMA Digital Brief 001 - The Good, the Bad & the Ugly of Digital Advertising".
LUMA Digital Brief 001 - The Good, the Bad & the Ugly of Digital Advertising
LUMA Digital Brief 001 - The Good, the Bad & the Ugly of Digital Advertising
LUMA Partners
Social Media London - B2B Content Marketing
Social Media London - B2B Content Marketing
Marian Cramers
LUMA Partners Presents Digital Brief 007 - Market Report Q1 2016
LUMA Digital Brief 007 - Market Report Q1 2016
LUMA Digital Brief 007 - Market Report Q1 2016
LUMA Partners
Virtual event trends i
Virtual event trends i
virtuence.com
LUMA Presents Digital Brief 017 - Market Report Q3 2017
LUMA Digital Brief 017 - Market Report Q3 2017
LUMA Digital Brief 017 - Market Report Q3 2017
LUMA Partners
[131 Pages Report] Europe cloud CRM market size, analysis, trends, & forecasts. The global market for europe cloud CRM categorized by vertical, nonprofit & country.
Europe cloud crm market is expected to grow $12.0 billion by 2024
Europe cloud crm market is expected to grow $12.0 billion by 2024
DheerajPawar4
Cloud Based PLM Market
Cloud based plm market demand, industry size
Cloud based plm market demand, industry size
किरण सोनवणे
[133 Pages Report] Call center AI market size, analysis, trends, & forecasts. The global market for call center AI categorized by solution, service, compute platforms, deployment type, vertical and region.
Call center ai industry to grow $22.0 billion by 2023
Call center ai industry to grow $22.0 billion by 2023
DheerajPawar4
“La clave del éxito en los negocios está en detectar hacia dónde va el mundo y llegar ahí primero” Bill Gates
El Mercado Digital del 2020 en cifras