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Being On Target Through
Social Media
Wayne Kirby

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How Social Media fits with IT – How IT services and social
media fit in today’s world.
Social Media
What is Social Media? – A brief description of what social media
can do for you.
How Social Media emerged? – a synopsis of how it cam to be.
Opportunities – The benefits and chances available today for
success.
In Conclusion – A general overview of this presentation.
The Power of the world wide web and your potential within it.

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What is Social Media
Social Media is the process of communicating with
Others via the world wide web. The following list shows
The most widely used applications for social networking.
• Facebook
• Twitter
• LinkedIn
• Google Plus
• MySpace

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QUICK FACT
50% Growth in 5 years.
95% of those 55+ use it
World wide 65% usage
#1 activity on the web
QUICK FACT
Accounts for 20% of the
time online
82 % reached by Social
Media
30% more women
use it.
The emergence of Social Media
How we got here so fast.
Teens use it to socialize

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Growing larger
•The list below shows the amount of
user since October 2012.
Daily usage
•A brief explanation on daily usage.
Business statistics
•How much power can your
business have.
• Facebook 1 Billion users
• Google 400 Million users
• LinkedIn 175 Million users
• Twitter 550 Million users
 Social networking
channels are used 22%
of the time when
people are on line.
 42% of mobile users
share multimedia
through Facebook.
 Smartphone users use
Facebook and Twitter as
often as they play
games.
 60% of Facebook users
are willing to post
about products
purchased if they get a
deal or discount.
 Of the top business 65%
have an active twitter
profile.
 Of the 90% of marketers
that use social media
93% rate social tool as
“important”.
 43% of the marketers
have noticed an
increase in sale due to
social campaigns.
 80% of the users of
Facebook prefer to
connect with brands
online.
Social Media’s Current Status

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The Benefits of Social Media
1.Increased awareness of the
company.
2.Increased website traffic.
3.Favorable perception of your
brand.
4.Ability to monitor conversations
about the company.
5.Develop deeper marketing
strategies.
6.Understand your customers
perception of the brand.
7. Improved insights about their
target markets
8. Identification of positive and
negative comments
9. Increase in new business
10. Identification of new product
or service opportunities
11. Ability to measure the
frequency of the discussion about
the brand
12. Early warning of potential
product or service issues

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The easiness of it all.
With the power of Social
Networking anyone can
produce good connection
and positive results if
done correctly.
No reason not to.
With the power of 1
billion users on Facebook
alone how can you not
succeed in building a
great web presence.
In Conclusion

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Revolution | Jeffbullas's Blog." Social Media Marketing and
Blogging. N.p., n.d. Web. 17 June 2013.
<http://www.jeffbullas.com/2011/02/14/12-major-benefits-of-
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Mediabistro. "A History Of Social Media (1971-2012) [INFOGRAPHIC]
- AllTwitter." mediabistro.com: jobs, classes, community and news
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<http://www.mediabistro.com/alltwitter/history-of-social-
media_b30226>.
Pring, Cara. "99 New Social Media Stats for 2012 | The Social
Skinny." The Social Skinny: social media stuff without the fluff.
N.p., n.d. Web. 17 June 2013. <http://thesocialskinny.com/99-
new-social-media-stats-for-2012/>.
Works Cited