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We4IT LCTY 2013 - Social Girl - Social Communications Strategy and the IBM Sametime Roadmap - VJ
- 1. Social Communications Strategy
and the IBM Sametime Roadmap
Volker Jürgensen | Architect, IBM Social Communications
volker.juergensen@de.ibm.com
© 2013 IBM Corporation
- 2. Disclaimers
IBM’s statements regarding its plans, directions, and intent are subject to change or withdrawal
without notice at IBM’s sole discretion.
Information regarding potential future products is intended to outline our general product direction
and it should not be relied on in making a purchasing decision.
The information mentioned regarding potential future products is not a commitment, promise, or
legal obligation to deliver any material, code or functionality. Information about potential future
products may not be incorporated into any contract. The development, release, and timing of any
future features or functionality described for our products remains at our sole discretion.
Performance is based on measurements and projections using standard IBM benchmarks in a
controlled environment. The actual throughput or performance that any user will experience will
vary depending upon many factors, including considerations such as the amount of
multiprogramming in the user's job stream, the I/O configuration, the storage configuration, and the
workload processed. Therefore, no assurance can be given that an individual user will achieve
results similar to those stated here.
2 © 2013 IBM Corporation
- 4. Agenda
Social Communications Matures
Sametime in 2012
The Roadmap
4 © 2013 IBM Corporation
- 6. New, more effective ways to connect and interact
Unified Communications Social Communications
Who we Ask the people you know (on Know who can help
communicate your contact list) if they know - across the enterprise -
with someone who can help through profiles, microblogs,
activities and shared content
How we Instant message, phone call, Post to a wall, blog, wiki, forum,
communicate video, email microblog, activity, comments,
with each other shared files, instant message, phone
call, video, online meetings, etc
What we Frequent disruptive requests Share content to address low value
communicate for low value content questions, minimizing disruption and
about leading to higher value interactions
6 © 2013 IBM Corporation
- 8. Communications is more powerful in a Social Business context
Tuesday, 3pm
“Sametime as a Basis for
Social Collaboration”
Thursday, 11:15am
“Customer Experience in
the Contact Center”
Wed, 11:15am
“Powerful, Engaging, and
Visual Social Communications”
8 © 2013 IBM Corporation
- 9. IBM Sametime's open, standards-based approach makes it easy
to incorporate communications into your Social Business
Session Date / Time Title
AD107 Tue @ 1:30 Delivering Customer Experience Excellence via the Sametime Proxy
Spot 105 Tue @ 5:30 Collaboration Re-invented: Interactive Tables and Videoconferencing
ID108 Wed @ 1:30 Social Collaboration in the Real World
ID405 Wed @ 4:15 Taking Sametime to the Edge: Deploying a Collaborative Extranet
Social Communications:
BP302 Wed @ 5:3
A Roadmap to Connecting Sametime with Everything
Using the IBM Sametime Proxy SDK:
AD109 Thur @ 11:15
Portal, Connections, and Beyond
Customer Experience in the Contact Center:
Spot 109 Thur @ 11:15
Social Business is the Answer
BTW: You can't do this with your Notes entitlement!
9 © 2013 IBM Corporation
- 10. Agenda
Social Communications Matures
Sametime in 2012
The Roadmap
10 © 2013 IBM Corporation
- 11. Sametime in 2012
Rich Mobility Social Networks Cloud
Communications
Vantage for IBM Sametime IBM Connections Suite
● Malware, SpIM prevention ● IBM Sametime Advanced
● Real-time inspection & filtering ● IBM Sametime Unified Telephony Lite
● Event archiving for ediscovery ● IBM Connections
● Ethical walls & role-based policies ● IBM FileNet Content Manager (limited use)
New & Enhanced Mobile Apps IBM SmartCloud for Social Business
● IOS: Chat & Meetings Now featuring Sametime Meetings
● Android: Chat & Meetings ● A single, consistent user experience
● BlackBerry Meetings ● Integrated with Connections Files
● Network Health Indicator
● Remote Control
11 © 2013 IBM Corporation
- 14. Agenda
Social Communications Matures
Sametime in 2012
The Roadmap
14 © 2013 IBM Corporation
- 15. The goal for this year is to infuse the Sametime platform with the key
elements of the Social Communications vision.
15 © 2013 IBM Corporation
- 16. Rich Communications
A next-generation media framework plus improvements to Sametime
Unified Telephony™ and Sametime Unified Telephony Lite™.
16 © 2013 IBM Corporation
- 17. To deliver on Social Communications, we focus on four areas:
Rich
Mobility Social Networks Cloud
Communications
17 © 2013 IBM Corporation
- 18. Video in IBM Sametime today
Today
Basic packet switcher
Active speaker switched video
H.264 AVC Video Encoding
Desktop only
Client-side recording
Single instance deployment model
Only Sametime endpoints
Advanced video capabilities require
3rd party solutions
18 © 2013 IBM Corporation
- 19. Coming soon: The only solution you'll need for 'desktop' video
Today Future
Basic packet switcher Highly Scalable, Software MCU
Active speaker switched video High Definition Continuous Presence Video
H.264 AVC Video Encoding Industry leading H.264 SVC encoding
Desktop only Browser, Rich, and Mobile clients
Client-side recording Server & Client side recording
Single instance deployment model Geographic distribution with automatic MCU cascading
Only Sametime endpoints Dial out to audio bridges (via gateway)
Advanced video capabilities require Supports Polycom SVC-based hardware end points
3rd party solutions Backward Compatible with older Sametime clients
Maintains existing integration into 3rd party systems
19 © 2013 IBM Corporation
- 20. Mobile audio & video makes Sametime a viable alternative to
traditional audio conferencing
Voice & Video on mobile devices
Video enabled mobile meetings
Voice & Video chat
Softphone (w SUT or SUT Lite)
Mobile meeting enhancements
Additional social integration
Integration with file/document management
20 © 2013 IBM Corporation
- 23. The tightest integration with the industry's leading enterprise
social networking platform...
Today
Presence-enabled Profiles
Sametime status bar in Connections
Shared business card
Ask questions or issue polls to Connection
Community members in real time
Save Sametime chat transcript to Activities or Communities
Find shared Activities from Sametime
23 © 2013 IBM Corporation
- 24. ...will just get better
Future
Video Chat Widget for Communities
Meetings Widget for Communities
Persistent Group Chat widget for Communities
Integration of Meeting libraries and Connections Files
Search Profiles from Sametime client
Publish announcements as microblog postings
24 © 2013 IBM Corporation
- 25. SmartCloud for Social Business will benefit from planned
communications enhancements
Future
Browser-based chat client
Mobile instant messaging
File transfer, screen capture
Audio conferencing
Server side recording
25 © 2013 IBM Corporation
- 26. Tailored Private Cloud Solutions from IBM Global Technology Services
A foundation for a complete Social Communications suite via the private cloud
Phased transition to cloud-based telephony
Built on enterprise-grade software components
Feature rich telephony with IP-PBX
IBM Sametime and Sametime Unified Telephony
IBM Unified Messaging
Video integration
Integrate deskphones, softphones on PCs, smartphones, and tablets
Provide secured network connectivity
Voice, video and data
Support for flexible configurations
26 © 2013 IBM Corporation
- 27. Sametime is getting a major makeover!
A modern user experience; platform, feature and usability
enhancements; improved serviceability and deployment and
miscellaneous fixes.
27 © 2013 IBM Corporation
- 29. What should you do now?
Get answers to all your questions about deploying Sametime today
Customer CUST103 Australian Bureau of Statistics: Powerful, Engaging, and Visual Social Communications
Customer CUST101 Continental: Unleashing a Smarter Workforce with IBM Sametime for Social Collaboration
Communications JMP206 IBM Sametime Unified Telephony QuickStart Deployment
Communications BP302 Social Communications: A Roadmap to Connecting Sametime with Everything
Communications ID406 Best Practices in Sametime Voice and Video Deployment
Communications ID405 Taking IBM Sametime to the Edge: Deploying a Collaborative Extranet
Mobile ID402 IBM Sametime Mobile Instant Messaging and Meetings
Mobile JMP205 From Zero to Mobile Hero: IBM Sametime 8.5.2 IFR 1 Mobile Access Server Install
Meetings ID404 best Practices for IBM Sametime Meetings Deployment End-to-End
Integration AD109 Using the IBM Sametime Proxy SDK: WebSphere Portal, IBM Connections and Beyond
Integration AD107 Delivering Customer Experience Excellence via the IBM Sametime Proxy
Integration AD108 Social Collaboration in the Real World
Deployment SHOW400 If it Fits, It Ships! Getting the Most out of your IBM Sametime Client Install
Deployment BP301 Rock Solid IBM Sametime for High Availability
Deployment SHOW104 Demystifying your IBM Sametime Deployment with Configuration Validator
Deployment JMP204 IBM Sametime 8.5.2 IFR 1 Architecture and Deployment Workshop
Administration ID403 IBM Sametime Systems Console: One-Stop Sametime Administration
Learn about what's coming in Sametime tomorrow
Technology ID401 What's Next in IBM Sametime
Technology SPOT105 Collaboration Re-Invented: Interactive Tables and Video Conferencing
Communications INV302 Face It, We Need to Talk! Rich Media in IBM Sametime
Communications ID407 Seeing is Believing: Advanced Video Technology for IBM Sametime
29 © 2013 IBM Corporation
- 30. Legal disclaimer
© IBM Corporation 2013. All Rights Reserved.
The information contained in this publication is provided for informational purposes only. While efforts were made to verify the completeness and accuracy of the information contained in this publication,
it is provided AS IS without warranty of any kind, express or implied. In addition, this information is based on IBM’s current product plans and strategy, which are subject to change by IBM without notice.
IBM shall not be responsible for any damages arising out of the use of, or otherwise related to, this publication or any other materials. Nothing contained in this publication is intended to, nor shall have
the effect of, creating any warranties or representations from IBM or its suppliers or licensors, or altering the terms and conditions of the applicable license agreement governing the use of IBM software.
References in this presentation to IBM products, programs, or services do not imply that they will be available in all countries in which IBM operates. Product release dates and/or capabilities referenced
in this presentation may change at any time at IBM’s sole discretion based on market opportunities or other factors, and are not intended to be a commitment to future product or feature availability in any
way. Nothing contained in these materials is intended to, nor shall have the effect of, stating or implying that any activities undertaken by you will result in any specific sales, revenue growth or other
results.
All customer examples described are presented as illustrations of how those customers have used IBM products and the results they may have achieved. Actual environmental costs and performance
characteristics may vary by customer.
Linux is a registered trademark of Linus Torvalds in the United States, other countries, or both. Other company, product, or service names may be trademarks or service marks of others.
30 © 2013 IBM Corporation