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Paid Media Strategies to Target Customers Throughout the Marketing Funnel

We Are Marketing
We Are Marketing
25 Apr 2018••
Paid Media Strategies to Target Customers Throughout the Marketing Funnel
Paid Media Strategies to Target Customers Throughout the Marketing Funnel
Paid Media Strategies to Target Customers Throughout the Marketing Funnel
Paid Media Strategies to Target Customers Throughout the Marketing Funnel
Paid Media Strategies to Target Customers Throughout the Marketing Funnel
Paid Media Strategies to Target Customers Throughout the Marketing Funnel
Paid Media Strategies to Target Customers Throughout the Marketing Funnel
Paid Media Strategies to Target Customers Throughout the Marketing Funnel
Paid Media Strategies to Target Customers Throughout the Marketing Funnel
Paid Media Strategies to Target Customers Throughout the Marketing Funnel
Paid Media Strategies to Target Customers Throughout the Marketing Funnel
Paid Media Strategies to Target Customers Throughout the Marketing Funnel
Paid Media Strategies to Target Customers Throughout the Marketing Funnel
Paid Media Strategies to Target Customers Throughout the Marketing Funnel
Paid Media Strategies to Target Customers Throughout the Marketing Funnel
Paid Media Strategies to Target Customers Throughout the Marketing Funnel
Paid Media Strategies to Target Customers Throughout the Marketing Funnel
Paid Media Strategies to Target Customers Throughout the Marketing Funnel
Paid Media Strategies to Target Customers Throughout the Marketing Funnel
Paid Media Strategies to Target Customers Throughout the Marketing Funnel
Paid Media Strategies to Target Customers Throughout the Marketing Funnel
Paid Media Strategies to Target Customers Throughout the Marketing Funnel
Paid Media Strategies to Target Customers Throughout the Marketing Funnel
Paid Media Strategies to Target Customers Throughout the Marketing Funnel
Paid Media Strategies to Target Customers Throughout the Marketing Funnel
Paid Media Strategies to Target Customers Throughout the Marketing Funnel
Paid Media Strategies to Target Customers Throughout the Marketing Funnel
Paid Media Strategies to Target Customers Throughout the Marketing Funnel
Paid Media Strategies to Target Customers Throughout the Marketing Funnel
Paid Media Strategies to Target Customers Throughout the Marketing Funnel
Paid Media Strategies to Target Customers Throughout the Marketing Funnel
Paid Media Strategies to Target Customers Throughout the Marketing Funnel
Paid Media Strategies to Target Customers Throughout the Marketing Funnel
Paid Media Strategies to Target Customers Throughout the Marketing Funnel
Paid Media Strategies to Target Customers Throughout the Marketing Funnel
Paid Media Strategies to Target Customers Throughout the Marketing Funnel
Paid Media Strategies to Target Customers Throughout the Marketing Funnel
Paid Media Strategies to Target Customers Throughout the Marketing Funnel
Paid Media Strategies to Target Customers Throughout the Marketing Funnel
Paid Media Strategies to Target Customers Throughout the Marketing Funnel
Paid Media Strategies to Target Customers Throughout the Marketing Funnel
Paid Media Strategies to Target Customers Throughout the Marketing Funnel
Paid Media Strategies to Target Customers Throughout the Marketing Funnel
Paid Media Strategies to Target Customers Throughout the Marketing Funnel
Paid Media Strategies to Target Customers Throughout the Marketing Funnel
Paid Media Strategies to Target Customers Throughout the Marketing Funnel
Paid Media Strategies to Target Customers Throughout the Marketing Funnel
Paid Media Strategies to Target Customers Throughout the Marketing Funnel
Paid Media Strategies to Target Customers Throughout the Marketing Funnel
Paid Media Strategies to Target Customers Throughout the Marketing Funnel
Paid Media Strategies to Target Customers Throughout the Marketing Funnel
Paid Media Strategies to Target Customers Throughout the Marketing Funnel
Paid Media Strategies to Target Customers Throughout the Marketing Funnel
Paid Media Strategies to Target Customers Throughout the Marketing Funnel
Paid Media Strategies to Target Customers Throughout the Marketing Funnel
Paid Media Strategies to Target Customers Throughout the Marketing Funnel
Paid Media Strategies to Target Customers Throughout the Marketing Funnel
Paid Media Strategies to Target Customers Throughout the Marketing Funnel
Paid Media Strategies to Target Customers Throughout the Marketing Funnel
Paid Media Strategies to Target Customers Throughout the Marketing Funnel
Paid Media Strategies to Target Customers Throughout the Marketing Funnel
Paid Media Strategies to Target Customers Throughout the Marketing Funnel
Paid Media Strategies to Target Customers Throughout the Marketing Funnel
Paid Media Strategies to Target Customers Throughout the Marketing Funnel
Paid Media Strategies to Target Customers Throughout the Marketing Funnel
Paid Media Strategies to Target Customers Throughout the Marketing Funnel
Paid Media Strategies to Target Customers Throughout the Marketing Funnel

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Paid Media Strategies to Target Customers Throughout the Marketing Funnel

  1. The Latest and Greatest Paid Media Strategies Targeting People Throughout The Funnel Samantha Noble @SamJaneNoble
  2. Fast paced
  3. 67 slides
  4. Actionable
  5. 35 strategies
  6. Current
  7. 2017 - 2018
  8. Paid Media Outlook
  9. Google’s Annual Revenue
  10. Facebook’s Annual Revenue
  11. Who wouldn’t want a revenue curve like these?
  12. Projected Ad Spend Increases for 2018
  13. Decision Making Process
  14. The Marketing Funnel
  15. Filling the Audience Buckets
  16. Hitting each stage of the funnel is key to success and growth
  17. Awareness
  18. Instagram Stories Ads
  19. Pinterest Promoted Pins
  20. Pinterest Promoted Videos
  21. Facebook Event Response Ads
  22. Outbrain with Remarketing
  23. Facebook Ads for Marketplace
  24. Click-to-Play Video Ads on Google Play
  25. Similar Audiences for Google Universal App Campaigns
  26. Google Showcase Shopping Ads
  27. Facebook Location Pin Drop
  28. Shopping Actions on the Google Assistant with Voice Shopping
  29. Hotel Deals in the Google Knowledge Panel
  30. Shopping Carousel on Google Images
  31. Apple Search Ads with Demographics Targeting
  32. Consideration
  33. Remarket to Interested Responses to Facebook Event Response Ads
  34. Messenger Ads for Brand Engagement
  35. Facebook Lead Ads Engagement
  36. Facebook Video Ad Engagement
  37. Bing Intent Ads to show ads on MSN and Outlook Northwind Traders Official Site Ad . www. northwindtraders.com 183400+ followers on Twitter Explore our huge selection of SUVs & our Crossover lineup.Find a Dealer Search Dealer Inventory Build and Price View Current Incentives MSN - Homepage MSN – In article Outlook - Inbox
  38. Click to Facebook Messenger Ads Engage & Entice Provide a Discount
  39. Preference
  40. Facebook Competitor Insights
  41. Google Local Search Map Ads
  42. Google & Bing Remarketing for Search Ads With Follow- up Discounts 1 2
  43. TruView for Google Shopping
  44. Purchase
  45. Shoppable Ads on Instagram
  46. Facebook Messenger Ads to Push Quick Purchases
  47. Facebook Lookalike Audiences with Sequential Ads Custom Audience Lookalike Audience Address a Need Introduce the Brand Attempt to Sell
  48. Amazon Shopping Ads
  49. Inventory search from Google Knowledge Panel
  50. Custom Intent Audiences with YouTube TruView for Action
  51. ROAS 6x compared to previous YouTube Campaigns
  52. Store Sales Optimisation on Facebook
  53. 11% incremental lift in in-store sales
  54. Loyalty
  55. Facebook Customer Match Segmented Purchase Month
  56. Google Shopping Actions with 1-click Reordering OK Google, re-order Clinique face cream Got it, ordering Clinique face cream
  57. Facebook Custom Audiences for Offline Conversions
  58. Facebook Messenger Ads to Communicate Post Sale
  59. Final Words
  60. It takes 6 to 8 touchpoints to generate a sale
  61. Use an attribution model that allocates success to all clicks, not just the last click
  62. Don’t expect awareness campaigns to drive direct performance
  63. Be patient and don’t panic
  64. Focusing on all the funnel will get results
  65. SamJaneNoble Thank you for listening. # T H E I N B O U N D E R C ONTAC T D ETAI LS + 4 4 2 0 8 1 2 3 0 2 9 0 i n f o @ b i d d a b l e m o m e n t s . c o m
  66. THANK YOU! Samantha Noble @SamJaneNoble
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