Paid Media Strategies to Target Customers Throughout the Marketing Funnel
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Samantha Noble - The Inbounder Global Conference 2018
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Paid Media Strategies to Target Customers Throughout the Marketing Funnel
- 1. The Latest and Greatest Paid Media Strategies Targeting People Throughout The Funnel Samantha Noble @SamJaneNoble
- 3. Fast paced
- 4. 67 slides
- 5. Actionable
- 7. Current
- 8. 2017 - 2018
- 12. Who wouldn’t want a revenue curve like these?
- 13. Projected Ad Spend Increases for 2018
- 16. Filling the Audience Buckets
- 17. Hitting each stage of the funnel is key to success and growth
- 18. Awareness
- 22. Facebook Event Response Ads
- 24. Facebook Ads for Marketplace
- 25. Click-to-Play Video Ads on Google Play
- 26. Similar Audiences for Google Universal App Campaigns
- 27. Google Showcase Shopping Ads
- 28. Facebook Location Pin Drop
- 29. Shopping Actions on the Google Assistant with Voice Shopping
- 30. Hotel Deals in the Google Knowledge Panel
- 31. Shopping Carousel on Google Images
- 32. Apple Search Ads with Demographics Targeting
- 33. Consideration
- 34. Remarket to Interested Responses to Facebook Event Response Ads
- 35. Messenger Ads for Brand Engagement
- 36. Facebook Lead Ads Engagement
- 37. Facebook Video Ad Engagement
- 38. Bing Intent Ads to show ads on MSN and Outlook Northwind Traders Official Site Ad . www. northwindtraders.com 183400+ followers on Twitter Explore our huge selection of SUVs & our Crossover lineup.Find a Dealer Search Dealer Inventory Build and Price View Current Incentives MSN - Homepage MSN – In article Outlook - Inbox
- 39. Click to Facebook Messenger Ads Engage & Entice Provide a Discount
- 40. Preference
- 42. Google Local Search Map Ads
- 43. Google & Bing Remarketing for Search Ads With Follow- up Discounts 1 2
- 44. TruView for Google Shopping
- 45. Purchase
- 46. Shoppable Ads on Instagram
- 47. Facebook Messenger Ads to Push Quick Purchases
- 48. Facebook Lookalike Audiences with Sequential Ads Custom Audience Lookalike Audience Address a Need Introduce the Brand Attempt to Sell
- 50. Inventory search from Google Knowledge Panel
- 51. Custom Intent Audiences with YouTube TruView for Action
- 52. ROAS 6x compared to previous YouTube Campaigns
- 53. Store Sales Optimisation on Facebook
- 54. 11% incremental lift in in-store sales
- 55. Loyalty
- 56. Facebook Customer Match Segmented Purchase Month
- 57. Google Shopping Actions with 1-click Reordering OK Google, re-order Clinique face cream Got it, ordering Clinique face cream
- 58. Facebook Custom Audiences for Offline Conversions
- 59. Facebook Messenger Ads to Communicate Post Sale
- 60. Final Words
- 61. It takes 6 to 8 touchpoints to generate a sale
- 62. Use an attribution model that allocates success to all clicks, not just the last click
- 63. Don’t expect awareness campaigns to drive direct performance
- 64. Be patient and don’t panic
- 65. Focusing on all the funnel will get results
- 66. SamJaneNoble Thank you for listening. # T H E I N B O U N D E R C ONTAC T D ETAI LS + 4 4 2 0 8 1 2 3 0 2 9 0 i n f o @ b i d d a b l e m o m e n t s . c o m