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Wijzer in web optimalisatie met Google Analytics

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Presentatie overdoel, doelgroep en analyse van een website. Aan de hand van duidelijk strategie en Google Analytics. Zoals gegeven op Congres Podiumkunsten 2014.

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PLEASE LET US TELL TELL OUR STORY M ET D E MEDI GANISATIE ZICH A EN TEC NIEK VAN   NU KAN I   EDERE OR   ALS ROCKSTER PRESENTEREN
FANS AANDACHT SALES Wij helpen onze opdrachtgevers door: strategie, concept en techniek toe te voegen aan hun ideeën.
STORYTELLING
Doelgroep inzicht! INHOUD PRESENTATIE Acquisitie volgen! Gedrag meten! Conversie verbeteren !
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WELKE WEBSITE DOELEN ZIJN ER Lead generatie! Verkoop! Uitgeef concept! Branding! Informatie en service!
INFORMATIE EN SERVICE MODEL Verhogen informatie vraag via de site! Tijdig en volledig informeren ! Vergroten toegankelijkheid van informatie! Vergroten klanttevredenheid en online ervaring!
1e doel: Branding 2e doel verkoop VIVESCO
LEADS GENERATIE Verhogen conversie ! Verhogen aantal bezoekers! Verhogen kwaliteit van de leads!
VERKOOP Verhogen conversie ! Verhogen aantal bezoekers! Verhogen gemiddeld order bedrag! Verhogen aantal herhaalbezoeken en - aankoop!
BRANDING / MERKBELEVING Verhogen frequentie van bezoekers! Verhogen aantal bezoekers! Verlengen van bezoekduur! Verhogen interactie bezoeker! Maximaliseren van de gebruikservaring! Communiceren van werkzaamheden!
UITGEEF MODEL Verhogen clicks op advertenties ! Verhogen aantal bezoekers en pageviews/tijd! Maximaliseren opbrengst per pagina! Verhogen aantal herhaalbezoeken! Verhogen aanschaf abonnementen en behouden!
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PERSONA’S
PERSONA’S 80 % 20%
PERSONA KAART Drempels! Doelen! Tech comfort! Context! Content! Conversie! Acquisitie!
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Partner! (Referral)! Print! SEO! Campagnes! SEA / Display! Email! Direct! Social!
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METEN IN ANALYTICS VAN CONVERSIE Duur! Bestemming! Gebeurtenis! E-commerce! Campagnes!
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Wijzer in web optimalisatie met Google Analytics

  • 1. Out of the box contextual responsive mobile website social media marketing digital partner dedicated to engagement Out of the box contextual responsive mobile website social media marketing digital partner dedicated to engagement Out of the box contextual responsive mobile website social media marketing digital partner dedicated to engagement Out of the box contextual responsive mobile website social media marketing digital partner dedicated to engagement Out of the box contextual responsive mobile website social media marketing digital partner dedicated to engagement Out of the box contextual responsive mobile website social media marketing digital partner dedicated to engagement Out of the box contextual responsive mobile website social media marketing digital partner dedicated to engagement Out of the box contextual responsive mobile website social media marketing digital partner dedicated to engagement Out of the box contextual responsive mobile website social media marketing digital partner dedicated to engagement Out of the box contextual responsive mobile website social media marketing digital partner dedicated to engagement Out of the box contextual responsive mobile website social media marketing digital partner dedicated to engagement Out of the box contextual responsive mobile website social media marketing digital partner dedicated to engagement Out of the box contextual responsive mobile website social media marketing digital partner dedicated to engagement Out of the box contextual responsive mobile website social media marketing digital partner dedicated to engagement Out of the box contextual responsive mobile website social media marketing digital partner dedicated to engagement Out of the box contextual responsive mobile WEBSITE OPTIMALISATIE
  • 2. PLEASE LET US TELL TELL OUR STORY M ET D E MEDI GANISATIE ZICH A EN TEC NIEK VAN   NU KAN I   EDERE OR   ALS ROCKSTER PRESENTEREN
  • 3. FANS AANDACHT SALES Wij helpen onze opdrachtgevers door: strategie, concept en techniek toe te voegen aan hun ideeën.
  • 5. Doelgroep inzicht! INHOUD PRESENTATIE Acquisitie volgen! Gedrag meten! Conversie verbeteren !
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  • 7. Out of the box contextual responsive mobile website social media marketing digital partner dedicated to engagement Out of the box contextual responsive mobile website social media marketing digital partner dedicated to engagement Out of the box contextual responsive mobile website social media marketing digital partner dedicated to engagement Out of the box contextual responsive mobile website social media marketing digital partner dedicated to engagement Out of the box contextual responsive mobile website social media marketing digital partner dedicated to engagement Out of the box contextual responsive mobile website social media marketing digital partner dedicated to engagement Out of the box contextual responsive mobile website social media marketing digital partner dedicated to engagement Out of the box contextual responsive mobile website social media marketing digital partner dedicated to engagement Out of the box contextual responsive mobile website social media marketing digital partner dedicated to engagement Out of the box contextual responsive mobile website social media marketing digital partner dedicated to engagement Out of the box contextual responsive mobile website social media marketing digital partner dedicated to engagement Out of the box contextual responsive mobile website social media marketing digital partner dedicated to engagement Out of the box contextual responsive mobile website social media marketing digital partner dedicated to engagement Out of the box contextual responsive mobile website social media marketing digital partner dedicated to engagement Out of the box contextual responsive mobile website social media marketing digital partner dedicated to engagement Out of the box contextual responsive mobile website social media marketing digital partner dedicated to engagement Out of the box contextual GEDRAG
  • 8. WELKE WEBSITE DOELEN ZIJN ER Lead generatie! Verkoop! Uitgeef concept! Branding! Informatie en service!
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  • 11. INFORMATIE EN SERVICE MODEL Verhogen informatie vraag via de site! Tijdig en volledig informeren ! Vergroten toegankelijkheid van informatie! Vergroten klanttevredenheid en online ervaring!
  • 12. 1e doel: Branding 2e doel verkoop VIVESCO
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  • 16. LEADS GENERATIE Verhogen conversie ! Verhogen aantal bezoekers! Verhogen kwaliteit van de leads!
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  • 19. VERKOOP Verhogen conversie ! Verhogen aantal bezoekers! Verhogen gemiddeld order bedrag! Verhogen aantal herhaalbezoeken en - aankoop!
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  • 21. BRANDING / MERKBELEVING Verhogen frequentie van bezoekers! Verhogen aantal bezoekers! Verlengen van bezoekduur! Verhogen interactie bezoeker! Maximaliseren van de gebruikservaring! Communiceren van werkzaamheden!
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  • 24. UITGEEF MODEL Verhogen clicks op advertenties ! Verhogen aantal bezoekers en pageviews/tijd! Maximaliseren opbrengst per pagina! Verhogen aantal herhaalbezoeken! Verhogen aanschaf abonnementen en behouden!
  • 25. Out of the box contextual responsive mobile website social media marketing digital partner dedicated to engagement Out of the box contextual responsive mobile website social media marketing digital partner dedicated to engagement Out of the box contextual responsive mobile website social media marketing digital partner dedicated to engagement Out of the box contextual responsive mobile website social media marketing digital partner dedicated to engagement Out of the box contextual responsive mobile website social media marketing digital partner dedicated to engagement Out of the box contextual responsive mobile website social media marketing digital partner dedicated to engagement Out of the box contextual responsive mobile website social media marketing digital partner dedicated to engagement Out of the box contextual responsive mobile website social media marketing digital partner dedicated to engagement Out of the box contextual responsive mobile website social media marketing digital partner dedicated to engagement Out of the box contextual responsive mobile website social media marketing digital partner dedicated to engagement Out of the box contextual responsive mobile website social media marketing digital partner dedicated to engagement Out of the box contextual responsive mobile website social media marketing digital partner dedicated to engagement Out of the box contextual responsive mobile website social media marketing digital partner dedicated to engagement Out of the box contextual responsive mobile website social media marketing digital partner dedicated to engagement Out of the box contextual responsive mobile website social media marketing digital partner dedicated to engagement Out of the box contextual responsive mobile website social media marketing digital partner dedicated to engagement Out of the box contextual DOELGROEP
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  • 35. Out of the box contextual responsive mobile website social media marketing digital partner dedicated to engagement Out of the box contextual responsive mobile website social media marketing digital partner dedicated to engagement Out of the box contextual responsive mobile website social media marketing digital partner dedicated to engagement Out of the box contextual responsive mobile website social media marketing digital partner dedicated to engagement Out of the box contextual responsive mobile website social media marketing digital partner dedicated to engagement Out of the box contextual responsive mobile website social media marketing digital partner dedicated to engagement Out of the box contextual responsive mobile website social media marketing digital partner dedicated to engagement Out of the box contextual responsive mobile website social media marketing digital partner dedicated to engagement Out of the box contextual responsive mobile website social media marketing digital partner dedicated to engagement Out of the box contextual responsive mobile website social media marketing digital partner dedicated to engagement Out of the box contextual responsive mobile website social media marketing digital partner dedicated to engagement Out of the box contextual responsive mobile website social media marketing digital partner dedicated to engagement Out of the box contextual responsive mobile website social media marketing digital partner dedicated to engagement Out of the box contextual responsive mobile website social media marketing digital partner dedicated to engagement Out of the box contextual responsive mobile website social media marketing digital partner dedicated to engagement Out of the box contextual responsive mobile website social media marketing digital partner dedicated to engagement Out of the box contextual ACQUISITIE
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  • 39. Out of the box contextual responsive mobile website social media marketing digital partner dedicated to engagement Out of the box contextual responsive mobile website social media marketing digital partner dedicated to engagement Out of the box contextual responsive mobile website social media marketing digital partner dedicated to engagement Out of the box contextual responsive mobile website social media marketing digital partner dedicated to engagement Out of the box contextual responsive mobile website social media marketing digital partner dedicated to engagement Out of the box contextual responsive mobile website social media marketing digital partner dedicated to engagement Out of the box contextual responsive mobile website social media marketing digital partner dedicated to engagement Out of the box contextual responsive mobile website social media marketing digital partner dedicated to engagement Out of the box contextual responsive mobile website social media marketing digital partner dedicated to engagement Out of the box contextual responsive mobile website social media marketing digital partner dedicated to engagement Out of the box contextual responsive mobile website social media marketing digital partner dedicated to engagement Out of the box contextual responsive mobile website social media marketing digital partner dedicated to engagement Out of the box contextual responsive mobile website social media marketing digital partner dedicated to engagement Out of the box contextual responsive mobile website social media marketing digital partner dedicated to engagement Out of the box contextual responsive mobile website social media marketing digital partner dedicated to engagement Out of the box contextual responsive mobile website social media marketing digital partner dedicated to engagement Out of the box contextual CONVERSIE
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  • 53. METEN IN ANALYTICS VAN CONVERSIE Duur! Bestemming! Gebeurtenis! E-commerce! Campagnes!
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  • 62. Out of the box contextual responsive mobile website social media marketing digital partner dedicated to engagement Out of the box contextual responsive mobile website social media marketing digital partner dedicated to engagement Out of the box contextual responsive mobile website social media marketing digital partner dedicated to engagement Out of the box contextual responsive mobile website social media marketing digital partner dedicated to engagement Out of the box contextual responsive mobile website social media marketing digital partner dedicated to engagement Out of the box contextual responsive mobile website social media marketing digital partner dedicated to engagement Out of the box contextual responsive mobile website social media marketing digital partner dedicated to engagement Out of the box contextual responsive mobile website social media marketing digital partner dedicated to engagement Out of the box contextual responsive mobile website social media marketing digital partner dedicated to engagement Out of the box contextual responsive mobile website social media marketing digital partner dedicated to engagement Out of the box contextual responsive mobile website social media marketing digital partner dedicated to engagement Out of the box contextual responsive mobile website social media marketing digital partner dedicated to engagement Out of the box contextual responsive mobile website social media marketing digital partner dedicated to engagement Out of the box contextual responsive mobile website social media marketing digital partner dedicated to engagement Out of the box contextual responsive mobile website social media marketing digital partner dedicated to engagement Out of the box contextual responsive mobile THE END….