Student Recruitment Webinars. Marketing Strategy and Process.

1. WEB2PRESENT
Our Value Proposition:
´The Social Platform for great content,
interactivity and increased reach´

2. Products & Services
STUDENT RECRUITMENT
We work together with leading Universities and Business Schools to recruit
new (International) students for them. This is proven to be a very effective way
to inform, increase reach and attract new students. Web2Present takes care of
everything, except the presentation.
LEAD GENERATION WEBINARS
Lead-generating webinars to increase reach, credibility and brand awareness.
A combined approach of Event management, Online Marketing tactics and
targeted Audience Recruitment . Sponsor one of our webinars or let us tailor
one specifically for your organization.
ONLINE EVENT
Whether connecting a LIVE conference with Online Attendees anywhere in the
world or have everyone join Online: get more delegates and increase brand-
awareness, - participant satisfaction and – ROI! We manage, support and take
care of the live stream.

3. Web2Present’s Overview
WEBINAR
SEO
Database
Social
Media
Partnerships
ADS
Content
Marketing

4. The Students Social Map
P
P = Partnerships
P
P

5. Our strategy is based according to the social media
behavior of the target students of every country /
region.
– Language
– Age
– Hobbies
– Interests
– Educational Background
Global International
Marketing Strategy
Your target is our challenge…

6. Facebook

7. Facebook
• Over 22,500 followers as of August 1st.
• Average growth of 1000 per month.
• Daily interactions.
• Direct connection with other SM.
• Targeted language posts.
• Viral promotions.
• Facebook Ads.
• Promoted Posts.

8. Our presence in other
Social Media
Branded Content
Indirect Promotions
Content Marketing
Guest PostsVisual content
Direct communications
Forum Participation
Event Listings
Social
Web2Present

9. Top reasons to use a service
provider
• Expert 3rd party session increases credibility and
significantly lowers risk of failure
• We find the right Audience profiles to generate a
quality audience / leads!
• No time out of the office
• Increase awareness
• Flawless Audio/ Video
• Post-session Analysis (Reports)

10. Estimated Timeline
Discovery
Meeting
Research
Audience
(2 weeks)
Promotions
(6 weeks)
Live
Webinar
(1.5 – 2hrs)
Follow-up
and
conversion
WEB2PRESENT YOU

11. Guaranteed Return on
Investment
• Extend your reach
• Lower Cost
• Higher quality leads
• Improved response
• Increased conversion
• Increased Brand Awareness
• Be perceived as a Thought Leader and also care about the
environment
• No travel time nor time out of the office

12. Sorbonne University attracts
more Students
• CIFFOP (part of Sorbonne University, Paris) is regularly ranked as the best
place to get a Master's degree in Human Resource Management in France.
However, as CIFFOP targets mainly international students wishing to gain a
French Master's degree in the HR field, it has always been challenging to
approach and reach them. For that reason, CIFFOP´s Academic Director
contracted Web2Present, in order to overcome the limitations of reach, time
and budget through Web2Present´s online webinar service.
Objectives: Student recruitment, thought leadership and brand
awareness.
• Webinars increased their awareness to students all over the
world
• Interactive session where especially Q&A session was highly
successful
• High engagement and feedback, through video, polling
questions and Reports
• Attracted 20 new students through 1 session !
View their session here:
http://www.web2present.com/recorded-webinars-details.php?id=71

13. Europe´s nr. 1 Business school
choses Web2present
• IE Business school is the nr.1 Business School according to the 2012 Financial Times
ranking:
http://rankings.ft.com/businessschoolrankings/european-business-school-rankings-2012
• Pre-, During and Post Event Management:
• customized registration tailored to the MBA´s criteria
• audio through VoiP so anyone can join, with video and presentation
simultaneously transmitted in real-time
• both live- as well as interactive online audience
• Follow-up Survey for useful information on feedback, satisfaction and
effectiveness
• Reports analysis on Registration Source, Attendance, Attention ratio etc.
• Recording re-used for increased reach and ROI
It is not the Technology itself, the Recruitment of the Students of the Event management,
it is an integrated approach of all of these to provide a valuable session which leads to
generating Awareness and interest to apply.

14. Universities that worked
with us…