Grow Your Business with Pinterest

Social Media 101: How to Grow
your Business with Pinterest

Michelle Hummel CEO of…

•Web Media Experts: Social Media Agency

•Social Media Enthusiasts : Social Media Networking Community

•Send Social Media: Social Media Management Dashboard

•Social Media Matcher: Social Media Tools Directory

•Web Media University: Social Media Training and Certification

COMING SOON!
•My book: The Social Media Magnet “Everything you need to know
to attract customers with social media” by Michelle Hummel

Thanks for joining me today!
© Web Media University 2013. All rights reserved.

What is Pinterest?

 A virtual pin board that lets
you organize and share all
the beautiful things you find
on the web
 A combination of web
bookmarking, social sharing
and virtual scrapbooking
 Like a craft fair, fashion
show, exhibit, tradeshow all
rolled into one place


Who uses Pinterest?

 10 Million US Monthly visitors
 More than 80% of users are women
 29% are between the ages of 39-44
 Topics of interest – fashion/style,
interior design, hobbies, and cute
collectibles/animals
 80% of pins on Pinterest are repins

Is your target audience on Pinterest?

Why should you be on Pinterest?

 Stay ahead of the competition
 Users spend 88.3 minutes on
Pinterest – it’s sticky!
 It’s growing like crazy!
 Provides significant exposure
and SEO juice for your
website
 Users are closer to the “buy”
trigger in the sales cycle
 Kotex Pinterest Campaign


Pinterest shortens the sales cycle

 Virtual “dream boards”
 Pins are an immediate
connection to your
product/brand
 Boards show what they
“like” by interests,
ideas, etc.
 Buy links turn their
“wish list” into an actual
purchase

What products can you sell on Pinterest?

Pinterest Pinning Tools

 Official “Pin it” Button,
encourages people to pin content
from your website
 Firefox “Right Click Pin”, for
Firefox power users to easily right
click and save pins
 Pinstamatic, take “snapshots” of
websites, highlight special quotes
or stats, and pin them on Pinterest


Repinnable Pins: Inspirational

 Creative or innovative
ideas for repurposing
household items
 Crafting ideas
 Do-it-Yourself before and
after images
 Recycle old products
into new
 LOWES board


Repinnable Pins: Motivational

 Motivational quotes, photos
 Beautiful vacation places
 Luxury items
 TIP: connect with your target
audience by creating style boards
to sum up their lifestyle or the
culture of that area
 Family Friendly Cincinnati


Repinnable Pins: Tutorial

 Educational how-to pins such as:
 How to tie a scarf in a unique way
 How to build a portable herb
garden
 How to pick the best fresh
produce
 How to generate more leads
 How to be a more effective leader
 How to paint a mountain
 OLD NAVY “DIY” board


Repinnable Pins: Solutions

 Much like educational pins,
solution pins can be related to
specific problems your target
audience faces
 Plumber - how to avoid a costly
plumbing repair by doing general
pipe maintenance
 Dietitian - provide ideas on the
proper food portions or the best
seasonal selections for food
 STAPLES


Repinnable Pins: Humorous

 Silly pictures, images,
cartoons, or sayings that
are funny
 TIP: create a board that
reflects jokes for your
industry “Social Media
Funnies”
 OLD NAVY


Repinnable Pins: Cute & Cuddly

 Adorable pictures of babies,
puppies, kittens, pocket-
sized or baby animals
 Repinned for the “isn’t that
just adorable” factor
 TIP: if you own a horse
ranch share pictures of new
colts, ponies, drawings,
paintings and/or videos of
your horses
 HubSpot “Bad Marketing Kittens”


Repinnable Pins: Branding

 Create a board in your
company’s signature color
“Web Media Experts Blue”
and pin images
 Geo specific “Cupcakes in
Dallas” instead of “Cupcakes”
 TIP: create Holiday themed
boards for fresh content
“Happy Holidays from Web
Media Experts”
 Web Media Experts Blue


Repinnable Pins: Videos

 Video is highly under-
utilized in Pinterest
 Pin your videos from
your YouTube channel
 Pinterest will open up a
new market space for
you
 Send Social Media Tour


Pin Campaign: Promote Your Events

 Create an image to announce
your event on Pinterest
 TIP: tie your image to a URL
with a special landing page
sign up form with a strong offer
such as a pre-register discount
or bonus “gift”


Pin Campaign: Exclusive Offers

 Offer a discount when
users follow you on
Pinterest
 Give existing followers
some kind of special offer
 TIP: create images that
encourage other people to
share and become
followers
 DETAILED IMAGE


Pin Campaign: Pin It Contest

 Contestants create a “My
Sterling Essentials Board”
 Pin at least 5 items from
the website
 Use hashtag
#sterlingessentials on
every pin
 Comment on contest pin
with your board URL
 Visit the Facebook page to
see if you are a winner!


Pin Campaign: Webinars, EBooks

 Promote your free eBooks,
webinars, white papers etc.
 Strong call-to-action that
connects to a landing page to
collect lead info
 TIP: be sure to nurture these
email subscribers via auto-
responders and drip campaigns
that follow up over a period of
time
 HUBSPOT “Helpful Marketing Ebooks” Board


Pin Campaign: Mark Your Territory

 Make sure you
watermark your images
and include the URL to
your website
 TIP: include some
details about your
website but don’t make
the watermark the focus
of what you share
 Web Media Experts Motivational Quote


Pin Campaign: Blog Promotion

 Make sure there is a visual
component to all of your blog
posts going forward so that you
can ensure easy sharing to
Pinterest
 Create a hypnotic headline to
attract your audience
 Hubspot “Blog Inbound
Marketing” board


Pin Campaign: Like It

 You can simply “like”
pins that don’t fit
your board
 Show appreciation
for other people’s
pins
 TIP: this is a great
way to build
relationships and
grow your followers


Pin Campaign: Community Boards

 Pinterest’s version of a
discussion group
 Participation gets you a lot of
exposure within a target
audience
 Helps you build your peer
network
 Invite your fans so they can
contribute to your branding
efforts
 Hub Spot “Pin Your
Webinars”

Pinterest Analytics Tools

 Pin Reach, identify your best pins
and top influencers following you
 Curlate, measure how much traffic
Pinterest is referring to your
website
 Pinerly, future tool for scheduling
pins is going to be incredible
 Pin Alerts, notifies you whenever
someone pins something from your
website


Find people to follow

 People in the same industry
 Competitors
 Thought leaders
 People who share great ideas (e.g.
people using your products
creatively)
 People who have products, etc.
that will be of interest to your
audience
 People who match your audience
demographics


Get More Followers

 Encourage existing connections
to follow you
 Look up new connections and
follow them
 Encourage subscribers of your
RSS feed and/or your
newsletter to join you
 Add a follow button to your
website
 Add a pin button to your website


Best Pinning Times

 Saturday mornings
 Weds mornings
 2PM – 4 PM EST
 8 PM – 1 AM EST


Post Good Content

 According to Pinerly.com:
 A call-to-action pin
description sees an 80%
increase in engagement
 Tutorials, DIY guides, and
recipe pins see a 42%
higher click-through rate
 Pins related to trending
topics see an average 94%
increase in click-through


Content Rules of Thumb

 20% of your time “pitching”
your products or services,
showcasing your expertise,
your mission, brand, value
proposition, case studies,
testimonials etc.
 80% of your time: creating
desire through visually
stunning, interesting, and
inspirational content


Takeaways

Who is your audience and how do you want them
to perceive your company/products?
How much time can you devote?
What will be your call-to-action?
What’s your goal for these efforts?
How will you measure and track your progress?
What kind of content should you create?


Web Media University

Introducing WebMediaUniversity.com

 Over 40+ hours of video training
 Social Media Case Studies Library
 Social Media Book Reviews
 Social Media Toolkits Directory
 Social Media Webinar Library
 Monthly Live Training Webinars
 Ability to get Social Media Certification


Special Offer

Sign up for Web Media University and
receive a FREE copy of The Social
Media Monthly Magazine!
Click Here


Questions and Answers

What questions can I help answer?

Thank you for participating!

Michelle Hummel
Web Media University
WebMediaUniversity.com
Phone: 513-204-9324
michelle@webmediauniversity.com


Grow Your Business with Pinterest

Recommandé

Recommandé

Contenu connexe

Tendances

Tendances (20)

Similaire à Grow Your Business with Pinterest

Similaire à Grow Your Business with Pinterest (20)

Grow Your Business with Pinterest