We are witnessing a social change where power is shifting back in the hands of consumers and none other than Social Media is fueling the change. Learn how brands can utilize the dynamics of social conversations without disturbing but igniting them. If not now but soon brands will realize that Social Media Monitoring is inevitable and brands will have to embrace the change.

1. IncPot

11. Coverage
Comprehensive coverage of social media sites, blogs, news sites, discussion
forums, YouTube, Flickr and custom sites
Ability to track owned and competitor’s social profiles
Keyword Query Formation
Ability to quickly setup keyword query through step by step process which is
intuitive
Data Reporting
Users can create custom dashboards accordingly to the use cases
Users can download data in excel and reports in pdf/jpeg format
Users can view trends in the conversations and top platforms where they are
taking place
User can view the list of top influencers making the conversations
Users can also receive email alerts and daily reports
Analytics
Users can view sentiment analysis of the conversations
Users can view the demographics (Location, Age and Gender) distribution of
people talking
Users can view the top keywords around the conversations and their
contribution to negative and positive
Users can change the sentiment and provide feedback to the system

12. Engagement
Users can add multiple social sites like Facebook, Twitter and LinkedIn
Users can view the conversations happening in their network in one
place through intuitive UI
Users can reply, comment, post, RT, mentions and assign from the
console itself
Users can create separate tab for managing conversations from
multiple sources
Publishing
Users can schedule a message in multiple networks in one go
Users can attach images/photos to messages
Users can upload messages in bulk for large amount of
scheduling
Users can view the click stream analytics of the messages
from the console itself

13. Owned Social Profiles
Users can receive analytics for Facebook pages, Twitter and
LinkedIn Groups
Users can view Post Analysis, Network Analysis, Fan
Analysis for the Accounts
Users can view top fans or followers from the network
Users can which post of theirs are performing better and at
which time people are more active
Users can download the report in pdf format
Comparison
Users can add competitor’s Twitter handle and Facebook
pages to the system.
Users can benchmark against the activities of the
competitor’s in terms of number of post and engagement

14. Group Messages
Users can use automated tagging functionality to filter
the messages based on keywords or patterns and tag it
Users can filter the data collected through platforms,
task status, demographics, sentiments and keywords
Task Creations
Users can more than 2/3 users to the system and share
the profile dashboards and channel access
Users can assign any messages to particular users and
leave a note on it based on priority
Every task created is assigned an unique ticket number
for tracking and is available under task manage
Reporting
Users can view workflow analytics like number of
messages responded and average turn around time of
the team