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Socializing Your CEO IV: The Engagement Factor

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Socializing Your CEO IV: The Engagement Factor

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Socializing Your CEO IV: The Engagement Factor

  1. 1. The Internet and social media are necessary tools for executives to effectively engage stakeholders. Weber Shandwick has been tracking the online and social media presence of CEOs since 2010. At the time, few chief executives had an online presence, but by 2014, CEO sociability had become mainstreamed. Socializing Your CEO IV refreshes this CEO sociability analysis, this time examining engagement in addition to online presence, for U.S. Fortune 50 companies, Fortune’s 25 Most Important Private Companies and Mercury News’ top 50 companies in Silicon Valley. Socially engaged CEOs are more than just publicly visible online and go beyond posting content. They are responsive and interact with others. CEOs were awarded one point for each platform they have a presence on, two for each platform they’ve posted on within the past 12 months and three points for engaging or interacting with others. The maximum number of points a CEO can receive is 38. Letters + Quotes + Video + Pictures + Homepage + “About Us” page + Diversity and sustainability pages + Spotlight pages, which are enhanced versions of a bio and sometimes even a separate leadership page SOCIALIZING YOUR CEOIV:THE ENGAGEMENTFACTOR METHODOLOGY Weber Shandwick audited the online presence of CEOs from the top 50 public U.S. companies in the 2016 Fortune 500 rankings, CEOs from Fortune’s 25 Most Important Private Companies and the top 50 CEOs from the Mercury News’ Silicon Valley’s top 150 companies for 2016. Platforms audited were company website, company YouTube, external CEO blogs or websites, Facebook, Twitter, LinkedIn, Google+ and Instagram. THE SOCIAL CEO INDEX AVERAGE # SOCIAL CEO INDEX POINTS SILICON VALLEY CEOs PRIVATE COMPANY CEOs PUBLIC COMPANY CEOs 5.1 4.8 3.7 MOSTCEOs ARE VISIBLE ON THEIR COMPANY WEBSITE, WITH MORE THAN JUST A BIOGRAPHY MORE THAN HALF OF CEOs APPEAR IN VIDEO ON THEIR COMPANY WEBSITE OR COMPANY YOUTUBE CHANNEL WEBSITE PAGES SEARCHED INCLUDE TYPES OF CEO VISIBILITY MOST CEOs HAVE A PRESENCE ONLINE 92% 86% PUBLIC COMPANY CEOs SILICON VALLEY CEOs PRIVATE COMPANY CEOs 76% SILICON VALLEY CEOs PUBLIC COMPANY CEOs 65% 58% PRIVATE COMPANY CEOs52% PUBLIC COMPANY CEOs PRIVATE COMPANY CEOs SILICON VALLEY CEOs 90% 66% 65% SILICON VALLEY CEOs ARE MOST LIKELY TO ENGAGE ON SOCIAL NETWORKS. ALTHOUGH CEOs ARE VISIBLE, THEY ARE NOT ENGAGING PUBLIC COMPANY CEOs ARE LEAST LIKELY TO ENGAGE ON SOCIAL NETWORKS. 39% 22% For more information about Socializing Your CEO IV: The Engagement Factor, please contact: ThoughtLeadership@webershandwick.com

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