“Marketing brands in the social media space has provided us with insights into the power of community co-creation. Our goal is to illustrate that these best practices also lend themselves to building collaborative resources within an organization.” Paul Burani of Web Liquid Group discusses with Human Resources IQ, how to create a knowledge resource and sustain communities over the long run through social media. The presentation covers the following: • Techniques to build and sustain communities of people • Ways to overcome perceived obstacles to social networking • Lessons on tracking and success metrics • Steps on how to address a broad audience, conservatively, and have a good time doing it • The importance of amplifying positive experiences to the broader online community

1. This is New York - DUMBO : 55 Washington Street Suite 800 Brooklyn NY 11201 : +1 646 257 1106 London - HOXTON : 50 Buttesland Street Hoffman Square London UK N1 6BY : +44 (0) 207 7253 4133 www.webliquidgroup.com Social Media & HR: Collaboration & Community for by

2. data profit media:buying campaign:management communication:strategy creative:development email:marketing media:planning SEO:audit SEM:audit usability:audit email:audit display:audit measurement:audit online:WOM media:audit partner:audit affiliate:audit distribution:audit insight analysis strategy optimization objective experience since 2003 tactics research cost control efficient service ROI impact creative word-of-mouth search:marketing Data is at the core of our digital marketing services. Consulting services provide insight for better decisions. Agency services are strategies, tactics and communications to generate profit . wom reputation management sentiment

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4. Introduction How do we create a knowledge resource and sustain community over the long term?

5. Introduction How do we create a knowledge resource and sustain community over the long term? SO•cial ME•di•a (n.)

6. What are Social Media? ” Communities where users can submit content related to a very specific topic of interest. The content is public for community members to interact freely: commenting, voting, sharing, discussing. These media are "social" because people are encouraged to contribute to the dialogue, present their viewpoints, and engage with their communities – the same way as if they took place offline at a coffee shop, dinner party, or board meeting.” Michelle Riggen-Ransom, BatchBlue Software Photo credit: Flickr/tomfite. Push vs. Pull Marketing

9. What is Crowdsourcing? “ taking a task traditionally performed by an employee or contractor, and outsourcing it to an undefined, generally large group of people or community in the form of an open call.”

10. What is Crowdsourcing? “ taking a task traditionally performed by an employee or contractor, and outsourcing it to an undefined, generally large group of people or community in the form of an open call.”

11. Building & Sustaining Community What are the best tools to use? Photo credit: hashir/Flickr.

12. Building & Sustaining Community Source: alexa.com.

13. Building & Sustaining Community

15. Building & Sustaining Community

21. Thank You! Paul Burani Partner 55 Washington Street Suite 800 Brooklyn, NY 11201 t. +1 646 257 1108 m. +1 617 281 4866 f. +1 775 288 9087 e. paul@webliquidgroup.com www.webliquidgroup.com