2. • GOALS
Introduce the Galaxy Note 10.1 to
the iPad audience
Highlight the benefits of the S Pen
for making notes and drawing
• CAMPAIGN INFORMATION
Format: iPad floorad
Targeting criteria: iPad 1 & 2 users
Campaign period: October 24th 2012–November 20th 2012
Market: The Netherlands
• APPROACH • RESULTS
Let iPad users experience the use of a Galaxy Note 10.1 Expandable Rate: 2.05%
environment by simulating the S Pen using AdRime Mobile Video Play Started Rate: 3.16%
Rich Media technology Total Interaction* Rate: 23.90%
Integrate a video showing the benefits of the Galaxy Note
10.1 *Interaction types: draw, color change, font style change, start the video,
fully watch the video, check the product specifications, check the resellers’
list
• CLIENT FEEDBACK
Paul Braat, Cheil Benelux – “We are very pleased with the results. It proves that the iPad users exposed to the
campaign are highly receptive and curious about the Samsung Galaxy Note 10.1”
About Samsung || About Cheil
WEBORAMA – BUSINESS CASE – December 2012 *Source : AdRime Mobile Rich Media Technology
