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State of B2B Online Marketing - Connections 09

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State of B2B Marketing WebsiteBiz An Interactive Marketing Agency Eric Dudley President & Founder
A Leader in B2B Online Marketing ,[object Object],[object Object],[object Object],[object Object],[object Object]
Challenges Facing B2B Marketers ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Source: SiriusDecisions
Rethinking Marketing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
B2B Email Marketing Today ,[object Object],[object Object],[object Object],[object Object]
B2B Customers Seek Information ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Making It Happen ,[object Object],[object Object],[object Object],[object Object]
What We’re Seeing in B2B ,[object Object],[object Object],[object Object],[object Object],[object Object]
How We’ve Helped B2B Clients ,[object Object],[object Object],[object Object]
Thank You. Eric Dudley President, WebsiteBiz [email_address] Twitter: @EricDudley www.WebsiteBiz.com www.MarketerInsight.com

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State of B2B Online Marketing - Connections 09

  • 1. State of B2B Marketing WebsiteBiz An Interactive Marketing Agency Eric Dudley President & Founder
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  • 10. Thank You. Eric Dudley President, WebsiteBiz [email_address] Twitter: @EricDudley www.WebsiteBiz.com www.MarketerInsight.com

Notes de l'éditeur

  1. We help B2B marketers maximize the use of ET through strategy, messaging, and integration.
  2. After initial knee-jerk budget cuts, data from b2b benchmarks since Q4 of ‘08 reveal that leading companies are wisely repositioning their marketing strategies and tactics – rejecting a defensive posture by still working to close deals or at least laying groundwork for future business while readying to take advantage of the upswing when it occurs.
  3. Integration with Microsoft CRM for Triggered eMail Capability, Analytic Storing and Reporting, and Customer Data Storage Development of Triggered SMS Messaging from Microsoft CRM Through ExactTarget Online Parts Ordering eMail Templates Using Content Syndication to Deliver Secure Order Details and Dynamic Content for Personalization Reporting with Omniture, ExactTarget and Microsoft CRM for Customer Marketing Cycle Visibility Automatic eMail Send and Customization Based on User Behavior Development of Specialized eMail Templates and Increased Use of Survey Functionality to Interact with Recipients