3. 75%
of FTSE
100
BSI spans the world
49%
of Fortune
500
77%
of Nikkei
225 Index
4,500
colleagues
and 11,900
experts
6
acquisitions
in last 24
months
150,000
delegates
trained last 12
months
227,000
audit days
delivered last
12 months
BSI clients represent
86,000
clients in
193
countries
13,000 active
product
certifications
56,000
consulting days
delivered last
12 months
2,700
new standards
per year
59,000*
in all
* Number of standards available on BSOL
@danaleeson
Name and title of the presentation
Before I share my nuggets of wisdom, you need to understand ….
Who are we?
BSI stands for British Standards Institution
Yes, we are THAT standards company, but we do so much more
Today we are a truly global brand with 4500 BSI colleagues delivering services to over 86,000 clients who operate in 193 countries across all continents, including Antarctica. In addition we work with over 11,900 experts to develop standards.
Today we have a really strong footprint in the major markets where we have decided to be and where our key clients want us to be. We do business with 52% of Fortune 500 companies, 64% of the UK FTSE companies and 62% of the Japanese Nikkei Index.
Our business is increasingly diversified geographically and in terms of the products and services we provide. This includes 56,000 consulting days delivered in Environmental Health and Safety om addition to cyber and information security.
In the last 2 years 6 new companies joined our BSI family to increase our service offering in Environmental Health and Safety and Information Security consulting businesses and the most recent Neville Clark in APAC in training and consultancy services.
There are four pillars to our strategic vision:
Drive thought leadership
Make BSI a great place to work
Deliver client centric services
Build a resilient BSI for the future
One of the key enablers for us to achieve our strategic pillars is through our business transformation programme. This is a 3 year programme to re-define how we are as a business
The perfect time to talk to our decision makers about the digital workplace
But we needed to be prepared!
We set out to interview a number of our colleagues to understand their painpoints and developed 4 user personas which were the basis for our business case
We look at growth targets – BSI want to increase our global reach by 1,000 employees over the next 2-3 years
We evaluated current infrastructure and tools and saw we had a number that would not support our ever changing world
The interest was there, our senior Exec saw the soft benefits and why it would create a better place for colleagues …
But we also heard, how can you make it more compelling? How can you create a business case that makes our Board sit up?
Which brings us to the age old question – what does my Chief Executive care about?
Most senior decision makers – in any size company – non profit or power hungry, focus on:
Revenue and profits
Risk and security
Future growth of the organisation
And on a personal level their career and achievements
If you company is a PLC, then a perceived risk impacts the value of the company
Reputation is important because it equals money
Senior people are replaceable if reputation is poor, that is why they don’t want you to do anything that could damage the company
Putting all those elements together, we reviewed contracts, we befriended the risk and HR teams, we met with Finance for days, we listened to our people and this resulted in the launch of our Digital Workplace programme
Because of our work, we were able to show an investment in Digital Workplace results in 4 times the return over 5 years! Impressive numbers!
Every senior Executive is going to be different, but they will ALL care about
Their personal objective – which is the organisation’s mission and vision
They will not want to do anything that will fail horribly wrong
But they need to take enough of a risk that lets them achieve their targets
Think of them as the captain of the ship, to get the ship where it needs to go is the captain’s primary objective and they do not like to deviate too far off the course