4. Ours
Principles Service 1st, Give clients control, Be fair
Mission
Be the UK’s no. 1 choice for intranets
and portals
Goal
Give customers total flexibility to create
awesome experiences
Situation Resources, Time, Leverage, Context
Strategy
Be obsessive about embedding
customer focus in our Culture
Tactic
- Product team to meet with all
clients monthly
- Whole company to attend monthly
service reviews
7. Beliefs
*Dominic Cummins Genghis Khan
Meritocracy, Speed,
New Technology,
Ideas, Data, Fear
Meritocracy, Speed,
New technology,
Ideas, Data, Fear
Unification of allies,
Loyalty
*This is all guesswork on my part to illustrate a point
8. Mission
*Dominic Cummins Genghis Khan
Make England a
superpower again
Make mongols the
rulers of the world
*This is all guesswork on my part to illustrate a point
12. Tactics
Dominic Cummins Genghis Khan
Drive a bus around
with an emotionally
charged message.
Over 1 Billion highly
targeted ads in the
last 3 days
Units appointed their
own leaders.
Create the council of
leaders.
13. Outcome
Dominic Cummins Genghis Khan
Cummins won the
Brexit campaign
Genghis laid the
foundation for the
largest contiguous
empire in history
20. So where does the intranet fit within the
Digital Ecosystem?
21. Digital
workplace
Principles
Be a great employer, Deliver what the
customers need, Be socially responsible
Mission Be the no.1 Golf Retailer in the world
A Goal Be the most digitally enabled golf retailer
Situation
● We have cash, but need to beat our
competitors to the punch.
● We have an young Golf tech minded
staff.
Strategy
Free up staff to help shoppers by
bringing in automated tills
Tactic
● RFID enable all stock
● Rollout of the tills
22. Intranet
Principles
Be a great employer, Deliver what the
customers need, Be socially responsible
Mission Be the no.1 Golf Retailer in the world
A Goal Be the most digitally enabled golf retailer
Situation
● People are wasting time using on
avg. 12 different systems with 12
different UX implementations.
● We have a flexible intranet
Strategy
Use the intranet as the primary
interface
Tactic
● Develop integrations with key
systems first
● Engage users to see how this new
world would work for them