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Content inbound marketing meetup presentation

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A recent presentstion I did on the value on content marketing using your own in-house team to provide stories and engagement

Marketing
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Katt Stearns and Jonathan Christian 3 Key Lessons of Social Media
The 3 Key Lessons of Content & Inbound Marketing 1. Website 2. Blogging 3. Social Media
Marketing in 2015
Remarkable Growth Experience #RGE14 4
“it’s no longer about the stuff that you sell but about the stories you tell!” - @SethGodin
Website REVIEWS
Tell it with passion!
Insourcing content 8
9
Don’t over complicate the strategy 10
4 E’s of Engaging Content • Educate • Engage • Entertain • Empower
What to Blog About • Answer your customers questions • Don’t be afraid to tell them the cost • Share case studies and testimonials • Comment on your competitors • Become the Wikipedia of your industry
Tip #1Focus on Being a Teacher
Tip #2: Have a Strong Headline
Tip #3: Call To Action • Click here… • Leave a comment • Share on social media • Contact you for a quote • Sign up for… • Ask a questions
Tip #4: Share On Social Media YOUR BLOG
BLOG Social Media Wheel of Fortune
14% trust what you say about your business. 80% will trust what someone else says about your business.
• Searchability • Google Maps • SEO • Business Reviews • Knowledge Graph
Knowledge Graph
• Tell your story daily • Focus on ROR • Be strategic • Try something new • HAVE FUN Summary
22
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Questions
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Content inbound marketing meetup presentation

Notes de l'éditeur

  1. Jonathan Intro
  2. Jonathan Lead
  3. Katt Lead
  4. AL’s blog post example/ Security 1
  5. Jonathan Lead
  6. Knowledge Graph
  7. Jonathan Lead
  8. Thank you together! ☺