Jeremy Kraybill's deck for MAP14 Startup Accelerator Application Workshop

1. MAP
APPLICATION
WORKSHOP:
MAKE IT GOOD.

2. THE BASICS
Doyouhaveanidea? Doyouhaveateam? Doyouwanttodomap?

3. It’s a pitch.
THE APPLICATIONPROCESS
It’s also a pitch, with an
audience.
Still a pitch, but with questions.
onlinevideo Pitchnight selectionInterview

4. WHAT IS
A GOOD
PITCH

5. INTRODUCE YOURSELF!!
One sentence elevator pitch
Who your team is
Traction if you have it
MY PREFERRED PITCH FORMAT
“THEY’RE MORE LIKE GUIDELINES”
What is the problem you solve?
What is the market opportunity?
HOW BIG IS THE MARKET??
What’s your solution?
What else is out there?
Why are you better?
What’s your traction?
HOW WILL YOU MAKE MONEY?
How will MAP help you?
Say thanks
DON’T GO OVER TIME!
Whoyouare Whattheproblem/oppis HowandWhyyoucanwin

6. HAVE YOU
WATCHED 100
PITCHES
* Youshouldwatchat least100 pitches.
Thingsyoushouldwatch:
Youtube(seriously)
Pitchenvy.com
Bestpitchdecks.com
Guykawasaki
MITPITCHCONTESTVIDEOS
Earlystevejobs
Paulgraham
Davemcclure
StanfordTechVentures
Steveblank
Reidhoffman
Aaronlevie

7. Preferably very enthusiastic
STYLE STUFF
Preferably in the room
Preferably silent after intros
Preferably worse speakers than you
Don’t give me options
Don’t attack me with data
BEenthusiastic WhereIsyourteam? Don’tconfuseme
Especially about your market
Avoid anecdotes / weasel words
Don’t read from cards
Avoid video
Cut content to keep it quick
Don’t talk about other teams
BEknowledgeable Ditchthescript You’retheonlyonehere

8. Especially at the interview
CAC is usually important
CONTENT STUFF
Just the few most important
ones
Domain names are im.po.rta.nt.
Knowyourmarket Givemefacts Forthewebguys
Can distract the audience Competition is good Know how you will make it
Know what you’ll do with it
Deck-to-speechratio Showmecompetition Showmethemoney

9. Have worked in it especially
AWESOME TEAMS DO THIS:
Or at least convince us that
theirs is viable
Domain experience, having
worked together, good size
Knowtheproblem Knowthesolution Haveasolidteam
You can be too successful or at
the wrong stage
If you don’t have real traction,
start making some
Be enthusiastic
Needthemoney showrealtraction Arehavingagoodtime

10. THINGSYOU WILLNEED TO OVERCOME:
Notbeingconvincing Havingnotraction Nothavingcleardirection
Beingterribleatpitching Pursuingabadmarket Havingonefounder

11. QUESTIONS?