11. 59% support ending fossil fuel subsidies
80% ( 75% of Republicans) support
expanding clean energy
68% support energy portfolio standards
63% (57% of Republicans) support
programs to decrease car use
67% support EPA regulating CO2
60% support cap and trade with
revenues going to clean energy
US PUBLIC OPINION
31. PARADOX
80% of Americans believe that the
US has a responsibility to
respond to climate change.
70% rarely or never discuss
climate change with friends or
family.
33. REASON STRATEGY
Denial
Finite pool of worry
Individualism
Single action bias
EMOTIONS
SOLUTIONS
SOLUTIONS
POLICY, SOLUTIONS,
Health Benefits
POLICY, SOLUTIONS
34. REASON STRATEGY
Spiral of silence
Lack of confidence
Learned helplessness
Fear of change and
loss
MAJORITY
MASTERY
MORAL ARGUMENT,
FAKE IT till you make it
Return to familiar past
SOLUTIONS as LOSS
PREVENTION
35. HOW DO WE GET PEOPLE TO ACT?
Drawing from our clinical experience
36. SOLUTIONS-BASED EDUCATION
What is the problem and how urgent is it?
What are the solutions?
Will they work?
Will we gain or lose?
How do we get there from here?
What can I do (and how do I do it)?
50. CARMAGEDDON
Los Angeles, CA
Ultrafine Particulates down 83 %
PM2.5 down 36 percent
ER Visits UCLA decreased 23%
ER Visits Mt Sinai decreased 13%
911 calls decreased 12%
59. Walkable and Transit Oriented
Communities are Healthier
Lower Rates of
Diabetes
Obesity
CVD
Lower BP
Fewer MVA Deaths
3 year longer life
expectancy
Economic benefits
60. Per Capita Annual Health Savings
from Rapid Transit and TOD
Average
Urban
Transit
High Quality
Urban Rail or
Rapid Bus
Transit
Oriented
Development
61. 10,000 colon cancers
215,000 heart attacks
32,000 MVA fatalities PREVENTED
570,000 new diabetes cases each year
ANNUAL SAVINGS SF BAY AREA Maizlish, N. Am J Public Health.
1.4-22 BILLION DOLLARS PER YEAR 2013 Apr;103(4):703-9.
68. US should act on climate change even if it costs jobs
and slows economic growth
US has a responsiblility to take steps to deal with
climate change
Our government is not doing enough to deal with
climate change
US should be willing to decrease GHGs if other
countries sign a Copenhagen type agreement
MAJORITY OF RED & BLUE DISTRICTS AGREE
July 2014 Program for Public Consultation
69. Increase fuel economy even if it increases cost of
vehicles
Decrease subsidies for private transportation
Increase funds for clean energy and efficiency research
EPA should regulate power plant emissions
Substantial aid for low carbon growth in developing
countries
71. ENVIRONMENTAL PRIORITIES
AIR, WATER, AND SOIL POLLUTION 29%
CLEAN ENERGY 29%
GLOBAL WARMING 25%
DROUGHT/ WATER SHORTAGES 23%
WILDERNESS AREAS 11%
ENDANGERED SPECIES 4%
72. CHOOSING WORDS
Climate Change
Environment
Mitigation
Emissions
Positive feedback
Celsius
Greenhouse gases
Carbon tax, cap & trade
Renewable energy
Sea level rise, melting
glaciers, increased T
Fuel economy
Global Warming
Air we breath, water we drink etc
Stabilizing climate
Pollution
Vicious cycle
Farenheit
Pollution
Make polluters pay
Clean energy
Flooding, storms, wildfires, heat
waves
Use less gas
73. VALUES
START FROM COMMON GROUND
RESPONSIBILITY
1) We owe it to our kids and future generations
2) Its important to respect and take care of the planet
3) We should prevent human harm and suffering
DEMOCRACY
1) Its time to break Big Oil's stranglehold on Washington
PATRIOTISM
1) Americans have the ingenuity and resourcefulness to
tackle this problem
74.
75.
76. LEVEL THE PLAYING FIELD
MAKE BIG POLLUTERS PAY
STOP PUBLIC SUBSIDIES
77. Fruits and Vegetables prevent chronic disease
and multi-morbidity
Ruel, Clinical Nutrition Volume 33, Issue 3, Pages 513–520, June 2014
79. POLICIES FOR HEALTHY FOOD AND
FARMS
Subsidize fruits and
vegetables
Reward good
stewardship
Crop diversity
Natural fertilizer
Crop rotation
Conservation set asides
Donate excess food
Harvest energy from
waste
80. WHAT WORKS
FOR HEALTHY FOOD AND FARMS?
Subsidize fruits and
vegetables
Reward good soil
stewardship
Harvest energy from waste
96. INTRODUCE YOURSELF
Summarize your professional and life experience
Personal story about what spurred you to act on climate
Personal values which motivate you to keep working on this
101. ACTION
Explicit instructions (what, how)
Make a Plan (trigger, visualize, practice)
(who, where, when)
Act as a Group (identity, efficacy)
Accountability (followup)
104. TOP 10 CAUSES OF DEATH IN
US
RENAL
LRI
SUICIDE
HEART DISEASE
CANCER
ASTHMA/COPD
STROKE
UNINTENTIONAL INJURY
ALZHEIMERS
DIABETES
RENAL DISEASE
LOWER RESP. INFECTION
SUICIDE
105. Which 5 US cities
have the worst air in the country?
110. THE MESSAGE
Climate change is here now.
We feel fear, anger, guilt and grief too,
but there is hope.
Our common values require us to act.
Solutions exist, here's what they are:
They are technically and economically within reach.
They will make our future healthier.
We need to change policies, not individuals.
We are already partway there.
111. THE MESSENGER
Ignore the deniers. Mobilize the majority.
Hope is good, fear is bad.
Talk about people and pollution and solutions.
Start where people are and build bridges.
Use humor. Tell stories. Show pictures. Invite participation.
Groups promote learning and doing .
Ask for action with clear instructions and a plan.
112. “ In order for climate science information to be fully absorbed
by audiences, it must be actively communicated with
appropriate language, metaphor, and analogy; combined
with narrative storytelling; made vivid through visual imagery
and experiential scenarios; balanced with scientific
information; and delivered by trusted messengers in group
settings.”
Center for Research on Environmental Decisions
The health frame ( climate change is making us sick) brings climate change up close and personalt, engages the disengaged.
The healthy solutions frame (climate policy will make us healthier than we are now) works even better.
Hope is prerequisite of efficacy
Hope for good health is some thing we all have in common.
Even climate deniers can support actions which improve health.
ACTION ESSENTIAL, IDEOLOGY OPTIONAL
WHY US? We are trusted messengers
WE HAVE TO REALIZE THAT WE HAVE BEEN EFFECTIVE AND THE CONVERSATION IS AT A DIFFERENT POINT THAN 2 YEARS AGO.
DON'T WANT TO WASTE OUR TIME REPEATING THINGS THAT PEOPLE ALREADY KNOW OR FOCUSING OUR EFFORTS ON THE WRONG PEOPLE
Gallup, ABC, NBC, LWV, Bloomburg polls 6/14 corroborate continuedsupport for EPA regs and
"Nearly 90 percent of Americans favor government action to address climate change, (Resources for the Future/Stanford University poll conducted by SSRS, June 13, 2014].
22 %) of our respondents believed that society could reduce global warming, but won’t because people are unwilling to change their behavior. Half said it’s unclear what society will do, while only six percent said society can and will.
Its not logical
Not very well when we are having or avoiding strong negative feelings. Psychic numbing -collective withdrawal in the face of an overwhelming threat. nuclear denial disorder: "an apathetic business-as-usual attitude toward the threat of nuclear annihilation"
.
Joanna Macy- Gratitude, Honoring our pain in the world, before we can see with new eyes
Also called cool and hot, know and go. HEAD- logical, abstract, learning, slow deliberative
GUT/HEART- Historically this is the one which has evolved for survival situations. intuitive immediate, emotional, concrete, visual.
We form our conceptions of the future and respond to threats based on our past experiences. If we are facing a novel situation, we don't have a model.
Slow onset emergency doesn't evoke a gut type reaction.
Emotion, but not too much. Interest, worry, hope are associated with support of climate policies. Fear, anger and helplessness are not.
Thoughts on how this info might change our communication style
Static (conservative) and dynamic (liberal) thinking. Static wants things to stay the way they are. May have difficulty conceiving of the present not being an option in the future.. Have larger amygdala. Decision making is more emotional
Dynamic ( liberals) are more responsive to informational complexity, ambiguity and novelty. anterior cingulate activity, suggesting greater neurocognitive sensitivity to cues for altering a habitual response pattern.
Arguments for Statics: It is already working
Hyperbolic discounting-$1 today is better than $5 in a month.
PRESENT MORE IMPORTANT THAN FUTURE.
How far ahead is the future meaningful to you?
Loss aversion AVOIDING LOSS MORE IMPORTANT THAN GAIN
2100 has no meaning
2030 does
Future dystopia not motivating
We're facing a paradox and are at risk of projecting our frustration onto others.
To awaken the silent majority, we need to understand why they arethat way. Many of us are frustrated at the silence and inaction of our fellow citizens but anger and exclusivity won't help. We need to be curious about why.
Denier vs Denial
First you have to know why. Approach with a spirit of curiousity, not judgement.
Story about promotora and “noncompliant patient” with different colored pills
He didn't have the information he needed
Don't know if solution is possible.Finite pool of worry
Don't feel informed enough to speak
Learned Helplessness
1) lack of control 2) repetition
Start by admitting to negative emotions
Story of How to Adjust your Insulin in 3 Easy Steps. What did this work? (discussion)
People have to understand the problem and know how solutions work.
START FROM WHERE THEY ARE
BUILD ON WHAT THEY KNOW
Provide a familiar framework
Success is empowering
There can't be problem people and policy people. We have to learn about and speak to policy, especially its health benefits.
Explicit instructions
Imagine doing it with one person or taking first step
Short carbon cycle is the one we see around us. Its everything you see in Bambi: birth, death, growth and decay. If the forest burns, it will grow back in a generation or less.
Long carbon cycle takes place over a geologic time frame. The carbon in plants and sea creatures gets buried deep in the ground and millions of years of accumulated weight compresses it.
When we bring this compressed concentrated carbon aboveground and burn it, the energy released is like Bambi meets Godzilla.
The short carbon cycle can only take up half the carbon we release and its essentially saturated. Every day that we burn fossil fuel the other half of the CO2 enters the oceans and the atmosphere and is added to the CO2 from yesterday, the day before, all the way back to the start of the industrial revolution. This thick blanket of CO2 surrounds the earth trapping the heat of the sun. It will take hundreds of thousands, perhaps millions of years for the slow cycle to put that carbon back underground again.
Geoffrey Thompson is a neonatalogist and the CEO of Gundersen Lutheran Health System, a nonprofit healthcare network with 4 hospitals and 75 clinics serving patients in Iowa, Wisconsin, and Minnesota..
Hospitals are among the most energy intensive buildings in the US and back in 2007 Gundersen had to raise patient bills due to energy costs rising by $350,000 per year.
“We asked ourselves, "Why are we here?" To improve the health and well-being of patients and our communities and if we're going to do that, we need to stop causing harm., and part of the community's need is that we keep the cost of health care down. So, we said we're going to decrease our impact on the environment and lower the cost of health care at the same time”. .
Meet Sam Moody a car insurance executive who gave up his car and lost 70lb in the process. Here is his story:
I was sitting in line at the gas station during the “gas shortage” , turning my car off and on for 45 minutes waiting to pay over $3 a gallon. That is when I realized that I needed to find a better solution.
My employer offers the Commuter Choice Tax Benefit, so I got $180/mo tax free to cover the cost of taking public transit. Walking 2 miles each day to the station helped with the weight loss. I started eating better due to the fact I was no longer passing fast food restaurants on my way home; luckily the train doesn't stop at Wendy’s.
I eventually sold my car and haven't driven to work in over a year.”
Sam got healthy and lost 70 lb commuting with public transit.
JULY 2011, A 10 mile stretch of the 405 freeway, normally traversed by 300,000 cars a day closed for 36 hours for repairs. Traffic north and south of the shutdown dropped 60-70% and traffic on alternate routes dropped 30-40% . Regional air quality improved within minutes for a radius of 100 miles.
STEVE GROFF grows veg on 200 acres in PA. 20 years ago was losing 14 tons of topsoil per year. Switched to sustainable methods and soil stability quadrupled with a 70% increase in organic content and his crop yields increased 10%.
GO FROM PERSON
US is endowed with wind and solar potential many times greater than our current use of electricity
We can get up to 80% of energy from clean renewables with existing technology
Costs are coming down and in some states are competitive.
When social cost is taken into account all clean is competitive.
Feasible to be 50% by 2030 and 100% by 2050
We'd save more than we'd spend
Health savings from transit: $ 500/ yr with TOD, economic development 100:1
Here you can see the relative dollar value of clean air, exercise, and fewer car accidents. The health savings estimates I've been talking about until now were based solely on air quality. We'd save 3 times as much from increased walking and 17 times more from the decrease in fatal crashes.
TO SOLUTION
FIRST WE'D HAVE TO PUT OUR MONEY WHERE OUR MOUTH IS. If you look at what we reward farmers for doing, you can see that we get what we pay for. We spend 63% of farm subsidies on what is supposed to fill less than a quarter of our plate and <1% on foods that should fill half of it. If we pay for what we want to get, the prices and buying and eating will change.
Look at how much a med diet would decrease some of those top 10 causes. According to UCS, If Americans ate just one more serving of fruits or vegetables per day, this would save more than 30,000 lives/ yr.
If Americans were to follow current USDA recommendations for daily consumption of fruits and vegetables, those numbers would go up to more than 127,000 lives and $17 billion saved
Even if you already have a chronic disease, its not too late Vegetables and fruit can save you. We don't have a drug that comes anywhere close to being this effective. .
Be curious
Be inclusive, nonjudgemental
Think coalition.
Unbundle your agenda.
Center forPolicy Attitudes and School for Public Policy Univ of MD Report A Not So Divided America, no statistical difference on 19/27 questions relating to climate change Don't prejudge, don't bundle in your other beliefs, and don't engage in splitting.
GLOBAL WARMING vs CLIMATE CHANGE
Yale Study- global warming vs climate change. Americans in general were 13% more likely to say that global warming was bad than climate change., differences up to 30% among Latinos, African-Americans, women, and young people.
Global warming is the term most people use.
Do you remember learning “objective-speak”? The beaker was placed in ….. Make everything more personal. ACTIVITY- add to list of words that should not be used and come up with substitutes.
What kind of policies do we need to move us to clean energy? We need to level the playing field so that when we're considering the costs of clean vs fossil fuel we're comparing apples to apples. We give the highly profitable coal, gas, and oil industry $4 billion/year in tax breaks while the American people pay the health and environmental costs with our tax dollars and sometimes our lives.
That's not the only advantage we give them. We lease public land for mining and drilling at far below market prices. Example: 40% of US coal comes from public lands, we sell it to coal companies for around a dollar a ton and they turn around and sell it to Asia for $50 a ton. The mercury and air pollution from burning that coal comes back to us across the Pacific quicker than the time it took to ship it over, leaving us to pay for the damage.
5 year prospective study, fruits prevented getting first chronic disease, veg prevented addition of any more
Change what we grow and make it more available
In 2000 over 25% of Tx counties were classified as food deserts
We could change that. Here are a few policy steps.
We could change that. Here are a few policy steps.
Decrease in air pollution would convey substantial health benefits
When we stop burning fossil fuel, we get immediate improvement in air quality.. Atlanta Olympics traffic dropped 20%, emissions dropped 30%, peds asthma admissions 40%. clean energy saves more lives by clearing the air than by preventing worsening of climate change. Globally 400,000 people a year die as a result of climate change (90% are children) but 4.5 million die from lung disease, CVD and cancer from carbon related air pollution. In the US closing all coal burning power plants would save 13,200 lives and prevent nearly 10,000 hospitalizations and more than 20,000 heart attacks each year. According to the EPA the health cost of coal and oil is greater than the purchase price of the energy itself. If all the costs were factored in gasoline would cost $15 a gallon. Health savings would be more than $100 billion per year
PEOPLE WHO LOOK LIKE YOUR AUDIENCE.
Dioxin in smoke, deposited on range and farmland resulting in human ingestion and accumulation in fatty tissues. 80% of dioxin exposure is from beef and dairy
People are intensely interested in what is happening where they live.
Rainwater going down storm drain and coming back up mixed with raw sewage, cso backwash from storm surge
Mixture of excess nutrients from runoff and warm water temperature. Hepatotoxic, 1000x higher at water's edge.
Captive vs free range audiences
And you can bring somebody with you: Bill Gates, Polio and Rotary
Connecting with an audience
Story of Baker City
START FROM WHAT WE SHARE
Think coalition
Unbundle your agenda.
Avoid unrelated issues. .
Cut deniers off at the beginning. Hold questions till the end.
97% of scientists and a strong majority of Americans understand that climate change is real and caused by people.
If any of you aren't sure, I'm not here to convince you otherwise. What I'd like you to do while you're listening to this talk is ask yourself how much you're willing to gamble. Racetrack analogy. If you lose, you don't get it back.
HUMOR IS GOOD
TO BENEFIT
In addition to its nutritional impact on our health, the emissions from production add to global warming, which has further health impacts on food and water. second largest source of methand are animals we raise for meat and dairy, with each cow producing over 1000 liters/d. The third is decay of wasted food in landfills
Can of beans donation story.
Person making plan identifies and overcomes own obstaclces
Efficacy
To kick butt, take names
Participation.
CASE THREE A 9 year old girl is brought to the doctor by her mother for cough that won't go away. Previously active and athletic, she played soccer and was on swimming team, but now avoids exercise and spends her free time on the phone.
So what do you think is wrong with her? Does anybody recognize this disease?
And what does climate have to do with that?
Keep it light. Make it fun. Always respond positively
to suggestions even if incorrect. Give hints.
Give everyone a chance, jokingly disqualify people who know too much after they give one correct answer.
How many calories do you think are in this cup of coffee? ANSWER 16 OZ 350 CAL
Lets list the top ten causes of death in descending order. First? (let them go through a few, then start trying to interject wild stuff like leptospirosis, paralytic shellfish poisoning, chikungunya)
Heart disease-
Diabetes 65% of diabetics die of heart disease
Invite sharing of experiences about group visits. How do group visits differ from one on one? My experience with Bupe Group and DM support group (drinking).
People think and behave differently when they’re physically part of a group or reminded of their membership in a group. When people
make decisions or process information as part of a group shift toward promoting outcomes that are good for the group rather than just themselves
People get strength from being in a group. They are inspired to adopt new behavior more by peers than outsiders and get encouragment and advice as they move into more active role. Group work models the activism we hope they will take up. Being able to share and help someone is empowering. A group is more than a bunch of people in a room. Its up to the speaker to “cast the circle”.
1) greet people as they come in and talk with them.
2) invite participation, show that you respect their problem solving abiity
3) take comments from participants and weave them into the presentation
4) laughter or other shared emotion
ONE REASON WE HAVE TO HAVE FEDERAL ACTION IS TO LEVERAGE AGREEMENTS WITH OTHER COUNTRIES.
Climate change will make you sick feeds into denial and psychic numbing and is unnecessary for target group who already know it is bad and we should fix it.
The solutions are within reach but healthy climate healthy people policy won't happen unless we can generate the political will. To do that we need people and we need vision. So I'm going to tell you some stories.