trafficO2 is a social innovation project about communities urban mobility. It’s a smartphone application that aims to reduce traffic and pollution by involving communities of citizens, local businesses and sponsors offering them a convenient deal: prizes for sustainable transportations.

2. Ultimate goal
An accessible and livable city is what we need to
guarantee freedom and healthiness for its citizens
Change the city!
slow, costly, complex

3. Why do people move?
get money spend money
traffic + time + money
Cities are not designed for cars

4. Change people habits about mobility
What’s the challenge
Offer!
Gifts in exchange for sustainable behaviors
Encourage !
Sustainability culture
Create!
Smart communities

5. Addressable market
1. Organize commuters
Organizational !
communities
Local Businesses
Sponsors
2
3
3. Social accounting
2. New customers
1
app

6. = Local Business
= Sponsor
Stations
Mobility systems
Move

7. Games
Challenges
Sharing
Play

8. Rewards
Discounts
Lotteries
Win

9. Results
Social ROI!
• Environmental awareness!
Tons of CO2 saved, Kms travelled
sustainably!
• Personal awareness!
€ saved, calories burned, stress avoided!
• Local economic development!
Commercial network, responsible consumers
Value Creation!
• User routes and habits!
Where they go? When? How? With whom?!
• User taste and preferences!
Favourite products and LBs, market surveys!
• User engagement level!
Brand reputation, shared values campaign,
environmental commitment, positive
exposure

10. Statistical data

11. Commercial data

12. UNIPA
100
PALERMO
Our aims

13. The partners

15. wepush.org