2.  Folk metal band
 Hellenica’s main selling point is their talent for lyric writing.
They’re lyrics are very relevant and poignant, falling under the
melodic metal genre.
 Alternative instruments e.g. electric violin
 Lyrics will relate to their first hand experiences with the
ongoing Catholic and protestant feud and war/society’s
problems.
 They would appeal mainly to a teenage demographic, but
perhaps students too. These demographics may enjoy heavy
metal or like new and original music. Also, due to their lyrics
they could also appeal to an older generation who appreciate
and agree with what the band is about and their ideologies.
Perhaps more so to Irish teens or teens in general.

3.  We will create a brand identity through the means of
a logo
 We will also use certain colours to make Hellenica
immediately recognisable. (khaki)
 The bands vocals and unique instruments will also
make them identifiable.
 Dressed in British military type uniform as a ironic
protest.
How Brand identity will be created

4. Web space:
 Website –bio, gallery, videos, merchandise,
discography, archive, forum etc.
 Social Networking (Facebook, Myspace, Twitter)
 Live Performances on websites
 Last fm
 Spotify
 iTunes – free music sometimes
 Blogs
 Youtube

5.  Stage set-up should include
references to Irish history,
including Bloody Sunday, IRA
attacks and similar. The metal
fanbase would appreciate this
originality, and confidence in
the face of a controversial
subject. Backdrops are often
quite rare in the metal world,
and would get them known for
having stage presence with it.
For example, extremely well-
known bands such as Iron
Maiden & AC/DC use unique
backdrops linked to the theme
of their music.
 Their “Fuck Terrorism” charity
would gather PR recognition.

6.  Legion Promotions are looking for new bands to set up gigs for,
without charge by Bradley Davis, event manager. Hellenica would be
able to break into London via this company, working the underground
London fanbase for the genre.
 Venues in metal-related areas such as Camden Underworld would
be a great place to start. Free venues such as the Lock Tavern in
Camden and Rough Trade East in Brick Lane mean the music will
get to a wide audience, seeing as anyone can walk in and see what
they are like.
 Metal festivals that have recently been founded, such as Sonisphere,
would be a good aim for this band. Their originality would allow them
a place without much competition for a similar section. The multiple
stages would mean that they would be able to fit in a particular area.

7.  The band have connections with Primordial having
toured and Finntroll
 However they have been given the options to tour
with Primordial as a support band.
 They have their own charity called “fuck terrorism”
which aids families that have been affected by
terrorism in all it’s aspects. The band receive large
amounts of publicity through the extreme charity
events they hold to gain awareness for them and the
charity.

8.  We feel that the front cover should incorporate:
 Shades of green with blood reds to juxtapose each
other in reference to war.
 The actual band wearing British army gear