Redefining PR in the 21st Century: While many people still relate “public relations” to media relations, “true” PR is about building relationships with stakeholders to benefit your business. This session discusses how digital and social technologies empower you to do this.

1. Ac! 11
Public Relations through
Word of Mouth Marketing
Shonali Burke
Principal
Shonali Burke Consulting

2. Image: Ben Becker via Flickr, CC

3. Image: loupiote via Flickr, CC
Image: James Emery via Flickr, CC
Image: Seattle Municipal Archives via Flickr, CC

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Image: Intersection Consulting via Flickr, CC

5. Image: tuchodi via Flickr, CC

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12. Courtesy Daniel Gordon, Samuel Gordon Jewelers
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13. Image: http://www.flickr.com/photos/crystaljingsr/3914729343/

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Image: Håkan Dahlström via Flickr, CC
info@shonaliburke.com
@shonali
www.WaxingUnLyrical.com
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www.shonaliburke.com
slideshare.net/shonaliburke
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