1. ACCELERATINGIntent to Purchase 1

2. Reach and Relevancy WHERE connects North Americas largest local mobile audience with relevant local content and advertising Local Audience Brands and Merchants 2

3. Market Opportunity 3 Local Advertising Online spend to reach $15B in 2010. Source: Borrell Associates

4. Market Dynamics are Changing Location adds new relevancy to mobile search. 1/3 of mobile searches have local intent. - Diana Pouliot, Google 70% of mobile users complete their search activity — in one hour. - Dennis Glavin, Microsoft Projected sales for smartphones could double from now to 2014. - ABI Research 4

5. 5 burgers & beer vegan bakery pizza coffee MORE USERS WITH DIFFERENT TASTES…

6. AND SO MANY CHOICES. 6

7. Local search should not be multiple choice 7 7

8. Neither should local advertising. 8 8

9. LOCATION CONTEXT RELEVANCE 9 9

10. WHERE – relevancy engine drives: Personalized local discovery & local advertising that better matches audience and merchant 10 10

11. …and the reach to match User locations approximated for privacy purposes 11

12. and RELEVANCY…. Search and display ads Delivered in New York Metro Area, July 1st via Where Ads Network 12

13. Thank you: Walt Doyle @Where @WaltDoyle 13