Where2GetIt helps a global financial leader optimize its local search efforts.

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MoneyTransfer Service
CASE STUDY
By Brandify
Data Cleansing
Local Listings Management
Local Pages
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A global financial
leader specializing in
payment services for
both businesses and
consumers.
Maintain consistent,
accurate, and up-to-date
information across all
worldwide locations.
Data cleansing
Broadcast cleansed
data to online
channels, e.g.
company websites,
Local Pages, social
media properties
69% increase in monthly
location searches
Local Pages - 214%
growth; 561% growth
on mobile devices
WHAT YOU’LL FIND
CLIENT
BACKGROUND
CHALLENGE SOLUTION RESULTS

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CLIENT BACKGROUND
A global financial leader specializing in payment services
for both businesses and consumers, with over 300,000
locations in 198 countries worldwide.

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1) Maintain consistent, accurate, and
up-to-date location information to enable
its customers and business partners to
readily retrieve information for locations
nearest them.
CHALLENGE

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2) Display specific services offered by each location, and enable
location managers to instantly update information for their
respective locations.
CHALLENGE

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3) Support international locations with the ability to display the
countries’ national language.
CHALLENGE

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SOLUTION #1 Data Cleansing
An effective local marketing strategy
begins with data cleansing. After all, the
output is only as good as the input.
We cleanse and normalize our clients
location data - this removed duplicate
locations and identified location
information that was inaccurate and in
need of manual verification.
Coco Transfer
Cocoa’s Tranfer

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Cleansed locations were assigned latitude and
longitude coordinates for proper display in the
firms Business Locator powered by Brandify.
Geocoding data is limited in many of the 198
countries our client operates in. This issue
was resolved by giving individual location
managers access to our Local Marketing
Platform to assign map coordinates precisely
based on their local knowledge.
Lat 33.859942
Long -117.806107
SOLUTION #2 Geocoding

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The next step was to surface this information on the firms online
channels, e.g. corporate websites, Local Pages, and social media
properties. Our team created Local Pages for each location to
ensure consumers receive a consistent branding experience.
Local PagesSOLUTION #3

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Local Pages supply an accurate representation of the location and
the services provided, in the appropriate language. Following
industry best practices in the creation of Local Pages, we ensure
proper indexing and ranking by search engines.
Local Pages are also device agnostic - supported on Desktop,
Mobile, and Tablet devices from a single URL.
Local Pages (continued’)SOLUTION #3

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Continued collaboration with regional and local
representatives will enable us to achieve 100% validation
within the next Quarter.
RESULTS

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RESULTS

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RESULTS
With a crawl rate of nearly 30,000 pages per day, we
anticipate reaching 100% indexation in the near future.

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After the initial launch phase, organic traffic to Local
Pages saw 214% growth over the next 6 months.
RESULTS

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of location views on the store locator
resulted in visits to a physical location.60%
RESULTS

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please visit our Knowledge Center.
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