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Street Parking
Go-to-market with big data crunching
Martin Treiblmayr
Garmin is now capable to indicate
the likelihood to find parking
spots along inner city streets
Parking – a vibrant market
• Existing players like Parkopedia and Inrix enter the market of on-street parking
• Automotive companies are very interested, BMW has made first announcement
• Significant amount of venture capital, numerous start-ups
• Main areas of start-up activity:
• Computation of parking spot availability
• Parking payment systems
Street Parking go-to-market
• Garmin is 1st navigation provider to bring this leading-edge innovation to market
• Free service was announced at IFA: Overwhelming feedback!
• Excellent test results from journalists, bloggers
• Released to Navigon apps, 6 German cities launched
• Geographic expansion in December
(AT, DE, NL, UK, USA)
The solution
• Likelihood to find a parking spot along street segments is indicated
• Availabilities are computed with probe data (FCD): They are used
to compute in- and outflow of vehicles in street segments
• Typical parking duration gets known for street segments,
these patterns complement availability data
• Partnership with Parkopedia
Simple workflow
• Easy access after entering destination, while navigating, or upon
approaching the destination
• Automatic notification if the situation
changes while driving allows to adjust
the destination in time
• Dynamic price filtering: All spots,
free, cheap and expensive zones
• Inner city parking: 20% of urban traffic is caused by people
looking for parking spots
• Urban Guidance – public transit integration
• flinc – ridesharing platform
• Enhancing travel routines
The bigger picture

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Wherecamp Navigation Conference 2015 - Street Parking

  • 1.
  • 2. Street Parking Go-to-market with big data crunching Martin Treiblmayr
  • 3.
  • 4. Garmin is now capable to indicate the likelihood to find parking spots along inner city streets
  • 5. Parking – a vibrant market • Existing players like Parkopedia and Inrix enter the market of on-street parking • Automotive companies are very interested, BMW has made first announcement • Significant amount of venture capital, numerous start-ups • Main areas of start-up activity: • Computation of parking spot availability • Parking payment systems
  • 6. Street Parking go-to-market • Garmin is 1st navigation provider to bring this leading-edge innovation to market • Free service was announced at IFA: Overwhelming feedback! • Excellent test results from journalists, bloggers • Released to Navigon apps, 6 German cities launched • Geographic expansion in December (AT, DE, NL, UK, USA)
  • 7. The solution • Likelihood to find a parking spot along street segments is indicated • Availabilities are computed with probe data (FCD): They are used to compute in- and outflow of vehicles in street segments • Typical parking duration gets known for street segments, these patterns complement availability data • Partnership with Parkopedia
  • 8. Simple workflow • Easy access after entering destination, while navigating, or upon approaching the destination • Automatic notification if the situation changes while driving allows to adjust the destination in time • Dynamic price filtering: All spots, free, cheap and expensive zones
  • 9. • Inner city parking: 20% of urban traffic is caused by people looking for parking spots • Urban Guidance – public transit integration • flinc – ridesharing platform • Enhancing travel routines The bigger picture