Overview of a groundbreaking multi-generational tracking study on digital attitudes. Mark Randall (WP Engine, Country Manager- Aust & NZ) presented a brief overview of ground-breaking research on the future of the digital experience and how businesses can stay relevant. Presented at White Chalk Road 20th anniversary event in Perth, March 21, 2019.

1. Tomorrow’s Digital
Customer
Groundbreaking Multi-Generational
Tracking Study On Digital Attitudes
Mark Randall
Country Manager Australia & NZ
@Mark_D_Randall

2. 77%
Generational overview.
Generation Z: 1996 – Present
Millennials: 1977 – 1995
Generation X: 1965 – 1976
Baby Boomers: 1946 - 1964

3. Survey overview.

4. Be.
Build.
Buy.
What are the trends for Gen Z?

5. Being online.

6. 6
Can’t last more than 5 hours without the Internet.
A.
B.
C.
D.

7. 7
Can’t last more than 5 hours without the Internet.
55% of Gen Z can’t
last more than 5
hours without
the Internet.

8. Dependency.

9. 9
Primary use of the Internet is for information.
A.
B.
C.
D.

10. 10
Primary use of the Internet is for information.
64%
64%
69%

11. 11
62% of Gen Z says their primary Internet use is
entertainment with access to people a close second.
Generation entertainment.

12. Predictive personalisation.

13. The new digital standard.
of Gen Z believe websites
will know what you are looking for
before you tell them.
64%
64%
of Gen Z believe websites will become
more human in experience by exhibiting emotions
when you visit and interact with them.
55%
44%of Gen Z say they would
stop visiting a website if it did not
anticipate what they need,
liked, or wanted.
45%of Gen Z will provide data
to prioritize a personalized
experience over privacy, compared
to 19% of Boomers.

14. Buying online.

15. 15
Prefer to use a company website vs an app when
buying online.
A.
B.
C.
D.

16. 16
All generations prefer to buy online rather than
through an app.

17. 87%
Gen X
89%
Boomers
80%
Millennials
75%
Gen Z
Online shoppers prefer websites over apps.

18. Is your business ready?
Purpose Matters

19. 19
Purpose matters in commerce.
27%63%
of Gen Z are more likely to buy
from a company that contributes
to social causes.
of Gen Z stopped buying from a
company that contributes to a social
cause they disagreed with.

20. 66%
Gen X
61%
Boomers
71%
Millennials
83%
Gen Z
So does consistent content.

21. Created
Media
Paid
Media
Earned Media
Owned
Media

22. Building online.

23. 23
Most likely to start their own business.
A.
B.
C.
D.

24. 24
Most likely to start their own business.
A.
58%
Gen Z are the most likely to
start their own business

25. Learn by doing…online.

26. 26
66% of Gen Z would rather have
unlimited access to the Internet and no
college degree than a college degree and
no access to the Internet.

27. I am the brand.

28. 49%
of Gen Z worry that your online
actions, including social media
posts and past purchases will
affect job offers.
47%
of Gen Z believe your
online reputation will
determine your dating
options.
76%
of Gen Z think your online
reputation will impact
their ability to get a loan
to buy a car or house.
Building their brand.
70% 57%

29. So what does it all mean?

30. Build

31. For the complete study
please visit:
https://wpengine.com/gen-z-aus/

32. Thank you.
Mark Randall
Country Manager Australia & NZ
@Mark_D_Randall