Competitor Analysis and Its Importance in 2016
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Is your digital strategy missing this vital component? Competitive Intelligence could be the difference between getting (and staying) ahead of your competitors or constantly wondering how they are enjoying digital success. Presentation given at the 2016 New Year Digital Briefing (UK).
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Competitor Analysis and Its Importance in 2016
- 1. Competitor Analysis and its importance in 2016 Jeremy Spiller January 2016
- 3. 3 If you know the enemy and know yourself, you need not fear the result of 100 battles Sun Tzu
- 4. White Hat Media4 Why do it?
- 5. It’s been 21 years
- 6. Image source; Digiresults There’s much to consider
- 9. White Hat Media9 The stakes are high
- 10. Why aren’t more businesses doing it?
- 11. The elephant in the room
- 14. Quantitative
- 15. Hybrid; quantitative and qualitative
- 16. Qualitative
- 17. Plan it properly
- 18. White Hat Media18 Select one to three competitors Add indirect Create chart Action
- 19. 7 key areas to keep an eye on
- 20. What do you think? Their websites
- 21. What do you think?
- 22. 22 Review their sites carefully Messaging Content Navigation Features Calls to Action (CTAs)
- 23. Key- phrase 1 Key- phrase 2 Key- phrase 3 Key- phrase 4 Key- phrase 5 Positions, then why? CompetitorsYou Search
- 25. As of Nov 6, 2015 Organic Keyword Count (Approx.) Organic Keyword Count (Approx.) SEMrush's estimate of the number of words for which you rank in the top 20 results.
- 27. As of Nov 10, 2015 Inbound Links Moz External Links Hyperlinks that point at any domain other than the domain where the link exists. (source:Moz).
- 28. White Hat Media28 Rank, strategy, search volume, traffic, url and more Paid
- 29. Top 3 Most Engaging Cross-Channel Posts Social
- 30. Content
- 31. Yes, sign up to their stuff Email
- 32. You will not be judged
- 34. ‘6 Online Community Tips You Should Steal Today’
- 35. ‘How to Build an All-Star Social Media Team’
- 37. What are the dangers?
- 38. White Hat Media38 Lack of clarity It’s ongoing Not knowing what’s out there Thinking they’re all the same No action
- 39. White Hat Media39 Some of the tools we use
- 40. 40 Key takeaways Do it Then continue to do it Identify Decide what to monitor Plan Use the right tools Gather insights Take action