honesty in content maketing
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the difference in honesty and insane honesty from Inbound15 presented by Doug Kessler
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honesty in content maketing
- 1. INBOUND15 INSANE HONESTY IN CONTENT MARKETING Doug Kessler Co-founder, Velocity Partners
- 7. Insane honesty signalled: 1. Shecaredaboutushavingagreattime. 2. Wecouldtrusteverythingshesaid aboutthepositives. INBOUND15@DOUGKESSLER
- 9. Normal honesty is simply ethical and professional. INBOUND15@DOUGKESSLER
- 11. Actively seek out your weaknesses and share them openly. INBOUND15@DOUGKESSLER
- 12. Actively seek out your weaknesses and share them openly. INBOUND15@DOUGKESSLER
- 13. Insane honesty is putting your worst foot forward. INBOUND15@DOUGKESSLER
- 14. Why insane honesty? Six reasons. INBOUND15@DOUGKESSLER
- 15. Whyinsanehonesty: 1.It surprises and charms INBOUND15@DOUGKESSLER
- 18. "There's a stone where our soul once was. Enjoy this sponsored content.” The Onion disclaimer for their native advertising INBOUND15@DOUGKESSLER
- 19. Whyinsanehonesty: 2. It signals confidence INBOUND15@DOUGKESSLER
- 24. Whyinsanehonesty: 3. It builds trust INBOUND15@DOUGKESSLER
- 25. Harvey Residential, Estate Agent
- 26. “Not a very nice one bedroom flat but like the budgie it’s cheap; open plan, has a well used kitchen, and if you can call it this – a small lounge.” INBOUND15@DOUGKESSLER
- 27. Whyinsanehonesty: 4. It alienates less likely buyers INBOUND15@DOUGKESSLER
- 28. Kessels KramerHans Brinker Budget Hotel, Amsterdam
- 29. Kessels KramerHans Brinker Budget Hotel, Amsterdam
- 30. Kessels KramerHans Brinker Budget Hotel, Amsterdam
- 33. Whyinsanehonesty: 5. It attracts ideal prospects INBOUND15@DOUGKESSLER
- 34. How do you market an office building that looks like this?
- 35. Ugli Campus, Wood Lane, London
- 37. Whyinsanehonesty: 6. It focuses you on battles you can win INBOUND15@DOUGKESSLER
- 40. Why insane honesty? 1. It surprises and delights 2. It signals confidence 3. It builds trust 4. It alienates less likely buyers 5. It attracts ideal prospects 6. It focuses you on battles you can win INBOUND15@DOUGKESSLER
- 41. Actively seek out your weaknesses and share them openly. INBOUND15@DOUGKESSLER
- 42. Go out and put your worst foot forward. INBOUND15@DOUGKESSLER
- 46. “We know, we know. He is adorable. All small and yellow and fluffy… …Don't be fooled. Yes, he is a great listener. But inside that innocuous adorable blonde package exists tons - indeed, whole square miles - of naughty. “ “Want your kids to grow up with a full complement of fingers and toes? Not the dog for you.” “He's super loyal, easy in the house and a lot of fun but he's a little rough around the edges. Actually he's kind of a jerk. But he's a jerk we believe in…”
- 47. “The highest ranked [most candid] companies have consistently outperformed the market on average by 6.0 percent over the past decade and by 9.5 percent over the past five years.” 2014 Rittenhouse Rankings CEO and Candor & Culture Survey INBOUND15@DOUGKESSLER
- 49. If logos were honest By Viktor Hertz INBOUND15@DOUGKESSLER