A fun activity destination, must look it.

1. AN
PRESENTATION
http://www.andthen.co.in/
Friday 4 July 2014

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STRATEGIC REBRANDING
Friday 4 July 2014

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A BRIEF RECAP OF THE BRIEF
> Kyan is an activity oriented brand
> Kyan club will have multiple new activities
> Kyan will be active all year round
> Kyan is for children, adults and families
> Kyan wants to be a holistic fun and activity destination
Friday 4 July 2014

4. ©All copyrights reserved with And Then Digital Ars Pvt. Ltd.
Current Rational Benefits
ACTIVE
+
PASSIVE
ENTERTAINMENT
INNOVATIVE
ACTIVITIES
FRIENDS
AND
FAMILY
RESTAURANT
+
SOCIAL
DESTINATION
+
BAR
ACTIVE
EVENTS
Friday 4 July 2014

5. ©All copyrights reserved with And Then Digital Ars Pvt. Ltd.
The Kyan experience
Time
ActionShared experiences
Friday 4 July 2014

6. ©All copyrights reserved with And Then Digital Ars Pvt. Ltd.
And Then
Branding Attributes_
Friday 4 July 2014

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Fun
Wholesome
Active
Friday 4 July 2014

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And Then
Branding Strategy_
Friday 4 July 2014

9. ©All copyrights reserved with And Then Digital Ars Pvt. Ltd.
DO WHAT YOU SAY!
SAY WHAT YOU DO!
Friday 4 July 2014

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And Then the approach_ _ _
Friday 4 July 2014

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Branding Route 1 :
The getaway
Friday 4 July 2014

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Friday 4 July 2014

13. ©All copyrights reserved with And Then Digital Ars Pvt. Ltd.
Branding Route 2 :
Something for everyone
Friday 4 July 2014

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Friday 4 July 2014

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Branding Route 3 :
Escape
Friday 4 July 2014

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Friday 4 July 2014

17. ©All copyrights reserved with And Then Digital Ars Pvt. Ltd.
KYAN
launch campaignOOH - gateway at toll booths
Friday 4 July 2014

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Friday 4 July 2014

19. ©All copyrights reserved with And Then Digital Ars Pvt. Ltd.
Friday 4 July 2014

20. ©All copyrights reserved with And Then Digital Ars Pvt. Ltd.
Friday 4 July 2014

21. ©All copyrights reserved with And Then Digital Ars Pvt. Ltd.
Friday 4 July 2014