A pro-bono conceptual pitch done as an individual consultant, on turn-key basis. Since, I have the technology needed to manage video calls and the experience seemed best communicated via large video interactions, which bridge space and time.
23. The concept
> Create a futuristic Jio experience center to capture audience
IMAGINATION!
> Show live video interaction from 10 global cities to show POWER of 4G
24. The experience
> Chosen few interact live via crew in the global destination
> 4G wifi zone in and around for sampling of 4G speeds on any phone
> 4G brand ambassadors will educate and inform audiences
25. > Global cities will be pre-selected based on current ISD traffic and
> A visitor in Ahmedabad/ Mumbai etc. can play games or share a coffee &
conversation with family/ friends/ strangers in Amsterdam/ London/ New
York etc.
> A visitor can request for a live feed from the Empire State Building or a
video tour of their favourite cafe in Paris or maybe even go see the
Gugenheim
How it works
27. > Live chat with celebrities from sports, music, hollywood/ bollywood
> Live streaming from the red carpet premier of a movie (Oscars)
> A staged marriage proposal via 4G (PR worthy)
> Interactive games for young and old to play via the screens, across
borders
> Each interaction can be documented and become a video for seeding into digital social media
Few activities
30. Awareness > Engagement > Involvement > Sharing >
Entry point Around screen Inside zone Content
Awareness campaigns across
media and PR bring curious
visitors to experience center
Promoters request
visitors to switch on
wifi, and sample 4G
speeds
Click photos/ videos
and share via wifi.
Chosen visitors
interact LIVE
Generate an ‘I was
here’#geotagged
video of participant,
and share with
SMM team.eg. Download a HD movie, or
2GB of music free
User flow
31. Cities covered per zone
ZONE STATES
CITIES
(Tier-I)
CITIES (Tier-II)
South
Andhra Pradesh Hyderabad Vijayawada, Warangal, Vishapatnam, Guntur
Karnataka Bengaluru Belgaum, Hubli-Dhanbad, Mangalore, Mysore
Kerala Kozhikode, Kochi, Thiruvanathpuram
Tamil Nadu Chennai Salem, Tiruppur, Coimbatore, Tiruchirappalli, Madurai
East
Assam Guwahati
Bihar Patna
Jharkhand Jamshedpur, Dhanbad, Ranchi
Orissa Cuttack, Bhubaneswar
West Bengal Kolkata Asansol
North
Delhi Delhi
Punjab Amritsar, Jalandhar, Ludhina
Haryana Faridabad
Jammu and
Kashmir
Srinagar, Jammu
Uttar Pradesh Moradabad, Meerut, Ghaziabad, Aligarh, Agra, Bareilly, Lucknow, Kanpur, Allahabad, Gorakhpur, Varanasi
Uttarakhand Dehradun
West
Gujarat Ahmedabad, Rajkot, Jamnagar, Vadodara, Surat
Madhya Pradesh Gwalior, Indore, Bhopal, Jabalpur
Maharashtra Mumbai Amravati, Nagpur, Aurangabad, Nashik, Bhiwandi, Pune, Solapur, Kolhapur
Rajasthan Bikaner, Jaipur, Jodhpur, Kota