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Reliance jio experiential marketing launch

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A pro-bono conceptual pitch done as an individual consultant, on turn-key basis. Since, I have the technology needed to manage video calls and the experience seemed best communicated via large video interactions, which bridge space and time.

Publié dans : Mobile
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Reliance jio experiential marketing launch

  1. 1. 
 Jee bhar ke jiyo
  2. 2. An 
 Marketing presentation, to humanise
 4G technology
  3. 3. What 
 is 4G?
  4. 4. The 1 time internet’s true power will be unleashed... st
  5. 5. Jio is 10x faster than 3G!
  6. 6. Will just showing work... image courtesy - google
  7. 7. image courtesy - google X
  8. 8. image courtesy - google Will just telling work...
  9. 9. image courtesy - google X
  10. 10. Let’s understand 
 our mavens...
  11. 11. How doing/
 making evolved 

  12. 12. image courtesy google DO NOW! SHARE NOW! LIVE NOW!
  13. 13. The Experiential 
  14. 14. DO EVERYTHING 
 WITH Jio 4G!
  15. 15. Reason 
  16. 16. 4G enables 
 time & space convergence
  17. 17. Proposed Activation Strategy
  18. 18. Create POWERFUL, 
 SHARABLE experiences
  19. 19. Bring the 
 4g life out of the phone
  20. 20. Bring cultures closer
  21. 21. Proposed Campaign
  22. 22. The concept > Create a futuristic Jio experience center to capture audience IMAGINATION! 
 > Show live video interaction from 10 global cities to show POWER of 4G
  23. 23. The experience > Chosen few interact live via crew in the global destination 
 > 4G wifi zone in and around for sampling of 4G speeds on any phone > 4G brand ambassadors will educate and inform audiences
  24. 24. > Global cities will be pre-selected based on current ISD traffic and 
 > A visitor in Ahmedabad/ Mumbai etc. can play games or share a coffee & conversation with family/ friends/ strangers in Amsterdam/ London/ New York etc. > A visitor can request for a live feed from the Empire State Building or a video tour of their favourite cafe in Paris or maybe even go see the Gugenheim
 How it works
  25. 25. Play games across the globe
  26. 26. > Live chat with celebrities from sports, music, hollywood/ bollywood 
 > Live streaming from the red carpet premier of a movie (Oscars) > A staged marriage proposal via 4G (PR worthy) > Interactive games for young and old to play via the screens, across borders > Each interaction can be documented and become a video for seeding into digital social media Few activities
  27. 27. Proposed Activation Plan
  28. 28. Activation options The 4G
 speed dome The 4G movement
  29. 29. Awareness > Engagement > Involvement > Sharing > Entry point Around screen Inside zone Content Awareness campaigns across media and PR bring curious visitors to experience center Promoters request visitors to switch on wifi, and sample 4G speeds Click photos/ videos and share via wifi. Chosen visitors interact LIVE Generate an ‘I was here’#geotagged video of participant, and share with SMM team.eg. Download a HD movie, or 2GB of music free User flow
  30. 30. Cities covered per zone ZONE STATES CITIES (Tier-I) CITIES (Tier-II) South Andhra Pradesh Hyderabad Vijayawada, Warangal, Vishapatnam, Guntur Karnataka Bengaluru Belgaum, Hubli-Dhanbad, Mangalore, Mysore Kerala Kozhikode, Kochi, Thiruvanathpuram Tamil Nadu Chennai Salem, Tiruppur, Coimbatore, Tiruchirappalli, Madurai East Assam Guwahati Bihar Patna Jharkhand Jamshedpur, Dhanbad, Ranchi Orissa Cuttack, Bhubaneswar West Bengal Kolkata Asansol North Delhi Delhi Punjab Amritsar, Jalandhar, Ludhina Haryana Faridabad Jammu and Kashmir Srinagar, Jammu Uttar Pradesh Moradabad, Meerut, Ghaziabad, Aligarh, Agra, Bareilly, Lucknow, Kanpur, Allahabad, Gorakhpur, Varanasi Uttarakhand Dehradun West Gujarat Ahmedabad, Rajkot, Jamnagar, Vadodara, Surat Madhya Pradesh Gwalior, Indore, Bhopal, Jabalpur Maharashtra Mumbai Amravati, Nagpur, Aurangabad, Nashik, Bhiwandi, Pune, Solapur, Kolhapur Rajasthan Bikaner, Jaipur, Jodhpur, Kota
  31. 31. Activation Option 1 The 4G
 speed dome
  32. 32. Impressions The 4G
 speed dome Metro city 15 days @ 20,000 impressions 
 per day
  33. 33. Cost per impression Metro cities Rs. 234
  34. 34. The 4G movement Activation Option 2
  35. 35. Impressions Metro city 15 days @ 20,000 impressions per day Tier 1 city 5 days @ 5,000 impressions per day The 4G movement
  36. 36. Cost per impression Metro city Rs. 67 Tier 1 city Rs. 269
  37. 37. 
 Jee bhar ke jiyo