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Intro To Transmedia (Uja Fed)
- 1. Guerilla Web 1 Introduction to Transmedia Tools and Strategies Aharon Horwitz PresenTense Group Wiener Educational Center, UJA Federation New York
- 2. The Quickie Website Noise: Key Characteristic of the Digital Age
- 5. Registrar Narrative Defines Experience “ We inhabit a nomos - a normative universe. We constantly create and maintain a world of right and wrong, of lawful and unlawful, of valid and void...[And yet] No set of legal institutions or prescriptions exists apart from the narratives that locate it and give it meaning. For every constitution there is an epic, for each Decalogue a scripture.” – Robert Cover, Nomos and Narrative
Notes de l'éditeur
- Welcome. I. Questions: 1) Who’s read Wikinomics? 2) Who’s read Throwing Sheep? 3) Who’s read the Cluetrain Manifesto? 4) Who’s read “What would Google Do?” 5) Who hear is using the holy trinity: YouTube, Facebook, and Twitter? 6) Who hear knows what a Grassroots Finance Committee is? Ok, it’s great for me to get a sense of some background. Now let me ask a few more questions of you: 1) X—how do you use social media? 2) Who hear really believes online can generate enough dolalars to justify you spending time on it? 3) Who hear believes in direct mail as being effective?