App Store Marketing (ASO) by SchedJoules

•

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Presentation about how to optimize you app for the Apple App Store. Title and keywords are your most important variables. Use them and choose them wisely. -- SchedJoules offers the most comprehensive public calendar store worldwide with 180.000+ accurate public calendars, over 2 million users and 160 million calendar refreshes weekly. For more information go to http://schedjoules.com

Technologie Design

SchedJoules oﬀers the
most comprehensive
public calendar store
worldwide
SchedJoules
donderdag 12 september 13

we publish apps
SchedJoules
donderdag 12 september 13

and we publish in-app
SchedJoules
donderdag 12 september 13

Enough about us
SchedJoules
donderdag 12 september 13

How is your app
discovered?
SchedJoules
donderdag 12 september 13

In Holland...
SchedJoules
donderdag 12 september 13

...everything else is a nice to have
...get your app on
iPhoneclub...
SchedJoules
donderdag 12 september 13

...or work hard
SchedJoules
donderdag 12 september 13

Title & Keywords
donderdag 12 september 13

Title & Keywords
Make a great app
AND name it
RIGHT
donderdag 12 september 13

Title & Keywords
A result of
all your efforts
Make a great app
AND name it
RIGHT
donderdag 12 september 13

- a Title of 255 characters
(bytes)....use them!
- Keywords of only 100 characters
(bytes)...use them and choose them
wisely!
- Localize
How to the reach the 62% (and the 46%)
SchedJoules
donderdag 12 september 13

- Google Keyword Tool
- Make combinations
- Plural and singular are not exchangeable
- mix&match keywords between title and keywords
- No spaces, only comma’s
- Localize
How to reach the 62%: 100 keywords
SchedJoules
donderdag 12 september 13

How to reach the 60%: free for a day
- AppEvent (Belgium/Holland)
- AppGratis - Web only (Worldwide)
- App-kostenlos (Germany)
SchedJoules
donderdag 12 september 13

How to reach the 46%: name your app
right
- add the App name on your device to the title or to
the keywords
- Maximum of 13 characters
- Don’t be generic
SchedJoules
donderdag 12 september 13

Maximum of
13 characters
donderdag 12 september 13

Don’t be generic...
or you end up being
one of many
donderdag 12 september 13

- Take local characters and keyboards into account.
Russian, Greek and Asian characters don’t appear
on the European keyboard
- Who are your competitors? Look at the ﬁrst
similar app above you on the list, that’s the one
you’re competing with. Not the app that’s #1 rank
higher.
Considerations
SchedJoules
donderdag 12 september 13

- vertical scrolling is back!
- Around 1/3 more apps are being displayed in the
“Featured” area before clicking “See all” and there’s
no more “See all” button in Top Charts, reducing
friction of further exploration
- Ratings show totals for all versions of your app
- You’ll want to pay more attention to the left side of
your second screenshot since more of it is shown
iOS 7 changes
SchedJoules
donderdag 12 september 13

www.schedjoules.com
Thanks!
donderdag 12 september 13

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1. SchedJoules oﬀers the most comprehensive public calendar store worldwide SchedJoules donderdag 12 september 13

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4. and we publish in-app SchedJoules donderdag 12 september 13

5. Enough about us SchedJoules donderdag 12 september 13

6. How is your app discovered? SchedJoules donderdag 12 september 13

7. In Holland... SchedJoules donderdag 12 september 13

8. ...everything else is a nice to have ...get your app on iPhoneclub... SchedJoules donderdag 12 september 13

9. ...or work hard SchedJoules donderdag 12 september 13

10. donderdag 12 september 13

11. Title & Keywords donderdag 12 september 13

12. Title & Keywords Make a great app AND name it RIGHT donderdag 12 september 13

13. Title & Keywords A result of all your efforts Make a great app AND name it RIGHT donderdag 12 september 13

14. - a Title of 255 characters (bytes)....use them! - Keywords of only 100 characters (bytes)...use them and choose them wisely! - Localize How to the reach the 62% (and the 46%) SchedJoules donderdag 12 september 13

15. - Google Keyword Tool - Make combinations - Plural and singular are not exchangeable - mix&match keywords between title and keywords - No spaces, only comma’s - Localize How to reach the 62%: 100 keywords SchedJoules donderdag 12 september 13

16. How to reach the 60%: free for a day - AppEvent (Belgium/Holland) - AppGratis - Web only (Worldwide) - App-kostenlos (Germany) SchedJoules donderdag 12 september 13

17. How to reach the 46%: name your app right - add the App name on your device to the title or to the keywords - Maximum of 13 characters - Don’t be generic SchedJoules donderdag 12 september 13

18. Maximum of 13 characters donderdag 12 september 13

19. Don’t be generic... or you end up being one of many donderdag 12 september 13

20. - Take local characters and keyboards into account. Russian, Greek and Asian characters don’t appear on the European keyboard - Who are your competitors? Look at the ﬁrst similar app above you on the list, that’s the one you’re competing with. Not the app that’s #1 rank higher. Considerations SchedJoules donderdag 12 september 13

21. - vertical scrolling is back! - Around 1/3 more apps are being displayed in the “Featured” area before clicking “See all” and there’s no more “See all” button in Top Charts, reducing friction of further exploration - Ratings show totals for all versions of your app - You’ll want to pay more attention to the left side of your second screenshot since more of it is shown iOS 7 changes SchedJoules donderdag 12 september 13

22. www.schedjoules.com Thanks! donderdag 12 september 13

App Store Marketing (ASO) by SchedJoules

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App Store Marketing (ASO) by SchedJoules