Stryker Corporation was founded in 1946 by Dr. Homer Stryker to create improved medical supplies for his patients. The document proposes expanding Stryker's social media presence through a blog, app, and increased Facebook engagement to increase profits, customer base, and international accessibility. The target markets are doctors, hospitals, and healthcare facilities. A $5 million budget would support internet, interactive, and traditional marketing campaigns to track key metrics like app downloads, sales, and blog interactions.

1. By: Zach Wilkerson

2. Company Background
 Dr. Homer Stryker was a resident in
orthopedic surgery at the University
of Michigan in the late 1930s. He
found that some of the medical
supplies were not meeting the needs
of his patient so began creating
some of his own products. The new
medical supplies were a hit and
Stryker Corporation was founded in
1946 in Kalamazoo, Michigan.

3. Goals
 Make it easier for users to interact with Stryker
 Increase profits and customer base
 Increase accessibility
 Make Stryker known and used internationally.

4. Target Market
 Doctors
 Hospitals
 Healthcare Facilities
 Patients

5. Big Idea
 Stryker Blog
 Stryker App
 Stryker Facebook

6. Stryker Blog
 Allow patients who have used Stryker to be able to
comment and interact about individual products like
joint replacements, implants, etc.
 Patients will be able to compare Stryker products to
other brands.
 The blog will provide Stryker with feedback on there
products.

7. Stryker App
 New app allowing hospitals
and doctors to access the
latest news on Stryker.
 Products will be discounted
daily to App users.
 Quick and efficient way for
Doctors and Hospitals to
interact with Stryker.

8. Stryker Facebook
 Stryker’s facebook account will
broaden its social media horizons.
 Showcase new products and allow
people to share and like its posts.
 Customers can interact with Stryker
and other customers about products.
 Create contests for people who follow
and share Stryker information.

9. Key Performance Indicaters
 App Downloads
 Stryker Sales
 Blog interactions

10. Marketing Budget
 $5 million
 Internet Marketing- $1.5 million
 Blog Startup
 Application Setup
 Facebook Promotions
 Interactive Marketing- $1 Million
 Blog interactions
 App interactions
 Contests
 Traditional Marketing- $2.5 Million