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WHAT DID I MISS?
2013 SEO REVIEW
Will Hanke

WhereIsMyBusiness.com
Search Engine Optimization

WhereIsMyBusiness.com
2013 Algorithm Changes

300+
WhereIsMyBusiness.com
6 Major Changes

WhereIsMyBusiness.com
Penguin Update 4 (2.0)

WhereIsMyBusiness.com
Penguin 1.0 – April 2012

WhereIsMyBusiness.com
Domain Crowding/Clustering

WhereIsMyBusiness.com
Google+/Publisher/Authorship

WhereIsMyBusiness.com
Claim & Verify Your Website

WhereIsMyBusiness.com
Google Plus Page

WhereIsMyBusiness.com
google.com/webmasters/tools/richsnippets
WhereIsMyBusiness.com
“Within search results,
information tied to verified
online profiles will be ranked
higher than content without
such verification... The true
cost of remaining anonymous,
then, might be irrelevance.”
- Feb 2013

WhereIsMyBusiness.com
Authorship = Links?

willhanke.com/blog/

WhereIsMyBusiness.com
Hummingbird Update

WhereIsMyBusiness.com
Context of a Query

WhereIsMyBusiness.com
Knowledge Graph

WhereIsMyBusiness.com
WhereIsMyBusiness.com
WhereIsMyBusiness.com
Keywords: (not provided)

WhereIsMyBusiness.com
Secure Searches

https://

WhereIsMyBusiness.com
WhereIsMyBusiness.com
WhereIsMyBusiness.com
WhereIsMyBusiness.com
Conversational Search

WhereIsMyBusiness.com
Tell Me a Story

WhereIsMyBusiness.com
Mobile Compatibility “Reward”

WhereIsMyBusiness.com
WhereIsMyBusiness.com
Mobile Speed Penalties

developers.google.com/speed/pagespeed/

WhereIsMyBusiness.com
Other Changes of Note

WhereIsMyBusiness.com
Other Changes & Notes

Payday Loans

WhereIsMyBusiness.com
Other Changes & Notes

Payday Loans
Advertorials

WhereIsMyBusiness.com
Other Changes & Notes

Payday Loans
Advertorials
Guest Blogging/Posting

WhereIsMyBusiness.com
Other Changes & Notes

Payday Loans
Advertorials
Guest Blogging/Posting
Time to Long Click
WhereIsMyBusiness.com
Content Marketing: Coming of Age

WhereIsMyBusiness.com
Summary of 2013
SEO Changes:
Build a site with great
content that your
visitors find useful.
WhereIsMyBusiness.com
Questions?

WhereIsMyBusiness.com
Next Class – Feb 20
How to Show, Tell and Sell Online Using Video
7:00 PM – 8:30 AM - $10
Learn how to capture and retain the focus of your ideal
prospects regardless of their attention span using video.

WhereIsMyBusiness.com/meetup/

WhereIsMyBusiness.com
Next Workshop – March 20
Demystifying the Google Zoo
6:00 PM – 9:00 AM - $57 - $47 if you register tonight
This is a bring-your-laptop workshop! We will go through
all the Google properties that you need to use as a
business owner, and we'll help you sign up and configure
each of them!
Plus, we'll help you make sure that your Google Plus,
Google Publisher and Google Authorship accounts are
all set up right for maximum visibility!

WhereIsMyBusiness.com
Thank You!

WhereIsMyBusiness.com
314-496-8665
@WhereIsMyBiz

WhereIsMyBusiness.com

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What did I Miss? 2013 SEO Review