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Video Marketing Ecosystem
Video Marketing Ecosystem
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  1. 1. 30% 52% 73% of people who watch a live video stream of an event will attend the same event the following year. -Digitel of marketers worldwide name video as the type of content with the best ROI. -Hubspot of B2B marketing professionals say that video has positively impacted marketing results. -Reel SEO Online video is exploding Brands, celebrities and event organizers are all live streaming to engage with an audience, market products, sell more tickets, and interact with their fans. Only Stream gives companies the ability to aggregate and own the captured content. Marketers who use video grow revenue faster than non-video users. -Aberdeen via Vidyard, 2015 49%
  2. 2. FB Live will allow you to broadcast to your FB following, but it takes away your content ownership rights. Leveraging existing social followings to drive eyeballs to a digital property America Movil owns allows them to monetize their live streams, by selling additional ad space, increasing product sales, or hiding premium content behind a paywall. Patriots Point Yorktown saw the value in this and chose to live stream to a website they sold ad space for as an additional revenue channel. They drove traffic by leveraging their FB and Twitter pages which had over 80k subscribers. Why Stream over FB Live? “I observed a great example of how Facebook Live disconnects a content provider from its own branding earlier this week. I saw a link on the NY Times that U2’s Bono was going to do a Facebook Live chat at 6pm on Monday, but the link took me outside of NYTimes.com to its Opinion page on Facebook. In this example Facebook benefited from having the Times drive traffic to it, but the Times lost both its native branding/experience and also any monetization/sponsorship opportunity.” - Will Richmond (VideoNuze)
  3. 3. Enterprise Video Landscape Livestream Raised a total of 14.7MM dollars and is purely a live streaming platform with no capabilities of VOD distribution allowing it to only power businesses live video. 
 Ooyala Raised 122MM in funding before being acquired by Telestra and has approximately 100MM in ARR despite being built on old technology with dependency on top of dependency. Their bulky solution hasn’t changed in years and has left the market open for innovation. JW Player A modern web player and OVP that has raised 45MM since launch in 2007. It supports major media publishers VOD delivery and playback however comes short with live video forcing the publisher to look for additional solutions. Brightcove Publicly traded company with a 234MM that serves publishers live and VOD delivery however despite being built on old technology with little innovation. They only support customer major customers and leave out the middle market entirely. Customers constantly complain about bulky software and lack of customer support. Wowza A live streaming media server infrastructure that powers live video apps and distribution on the web. However it is only a media server and doesn't offer turn key support for customers looking for an end to end solution.
  4. 4. Stream handles all video needs. Stream’s video platform has more functionality than any other online video platform (OVP) on the market. With features that include, live video delivery, video content management, OTT support, monetization with VPAID/VAST support, playlists, citizen journalism, file sharing, and full API access. It offers features that combine the best of all enterprise video companies and providing all within one product making it the only platform customers need to power all of their video needs.
  5. 5. Farewell to multiple providers- Stream handles it all Not only does Stream’s video platform provide a higher ROI for publishers and brands, but it is the only platform needed to power a businesses entire video workflow. Existing companies use a collection of products such as JW Player, Brightcove and Wowza to power their video needs on their respective platforms. Stream can power all of the brand’s properties through its video infrastructure, allowing the account owner to cut back on the amount of services they are dependent on as well as the costs associated with video.
  6. 6. The highest ROI Video Platform All other video platforms on the market are built on old technology and many dependencies forcing the companies to increase their prices as they have to pay additional service providers. With Stream having zero third party dependencies all we do is pay AWS for data distribution, which allows us to have the most competitive price on the market and highest ROI when leveraging ad insertion. 0 12500 25000 37500 50000 Stream Ooyala JW Player Brightcove Estimated Profits Based on 120k monthly viewing hours
  7. 7. Traction with the top organizations and healthy revenue. We’re on target to hit 2MM annual recurring revenue for 2017 Style Code Live Media Publishers- Shurz ATTN, TedX Professional Sports- MLS, USL, ATP, WTA NASA Eclipse Live
  8. 8. Will Jamieson Eric Bowman Jeremy Martin CEO President CTO Previously Co-Founder of Yik Yak a top social app in 2015 that went onto raise 73.5MM. Prior to Yik Yak did independent app development and built 3 apps that reached over 1MM users. Will also serves as a board member for YesCarolina a non profit focused on youth entrepreneurship Eric Bowman, an accomplished entrepreneur with a background in software, has founded and led successful companies in everything from sports, to technology, to media, to health services. Year over year his efforts have earned placement on the INC 500's list of fastest growing private companies. With a background ranging from consumer to military facing software, he has a passion for creating high quality user experiences. Jeremy lead the development of TurbineDB, a distributed, columnar database for time-series analytics. Throughout his career he has established deep roots in the Open Source community, with contributions to popular projects like Node.js, MongoDB, Twitter Bootstrap, and jQuery.

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