An overview of the KAWO platform, the number 1 platform for international brands marketing to a Chinese audience through social media. Content includes it's purpose, how it is used, and suggestions on how it could be better (as of June, 2017).

1. KAWO
Enterprise Weibo & WeChat Management

2. Purpose
of KAWO
CREATE FLAWLESS TRANSITION
KAWO enables agencies and brands to engage
with Chinese consumers effectively by
translating Facebook, Twitter, and Instagram
content into optimal WeChat & Weibo posts.
STEER CLEAR FROM SENSITIVE TOPICS & WORDS
No need to to worry about your message conflicting
with current Chinese culture. KAWO’s machine learning
mechanism is optimized to point out and adjust
wording that may be controversial to China at the time.
More info on KAWO at www.kawo.com

3. Progress
Four years
▪ Started with 2013 to make Mailman’s job easier
▪ Continue to scale and update the software
▪ Now the #1 platform for global brands using social media in China
More info on KAWO at www.kawo.com

4. Scheduling
Schedule posts and
events to ensure quality
control while giving
plenty of time for
optimization.
Key aspects
Comments & Approval
Ensure consistent
brand messaging by
only allowing posts to
go live with client
approval. Have an issue
with the post? Let
KAWO team know in
the comment section.
Competitor Stats &
Tags
Measure your success
against industry
competitors. The
tagging analysis user
interface enables user
to measure post
relevance.
Engagement Forecasts
Estimates the best time
of day to post content,
optimizing for
engagement based on
topic and tags.
More info on KAWO at www.kawo.com

5. Opportunity for everyone
our office

6. Consider have an option to
forecast engagement
based off of different types
of media rather than just
text (image & video)
SuggestionsAdditional sources under
the Inspiration tab. Right
now it’s Facebook, Twitter,
Instagram. Consider big
media names (CNN,
NYTimes, ShanghaiDaily,
Sina.com)
Market KAWO to Chinese
consumers as a simple
social media consolidation
software (like Hootsuite).

7. THE END